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DIGITAL SIGNAGE / SCREEN MEDIA

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – SEPTEMBER 19TH, 2019

Warsaw Airport delivers AR relaxation zone

Airports can be highly stressful environments for a variety of reasons. For one, passengers may have to rush to get to a connecting flight, or they might have to deal with delays or flights that change gates multiple times. Then, there’s the fact that many passengers also have to spend long hours waiting in uncomfortable chairs. Full Story: Digital Signage Today

Indoor LCD Advertising Players Market to Record Ascending Growth by 2018 – 2028

Indoor LCD advertisement players enhance customer experience directly at POS centers. Indoor LCD advertising players run dynamic content, such as videos and animations, as visual eye catchers accompanied by audio for an acoustic experience, which help attract customers at the point of decision in front of products and services. There are mainly two methods of installing an indoor LCD advertisement player, which depends upon the advertiser and the type of content they want to portray. Full Story: NewsStoner

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – SEPTEMBER 18TH, 2019

Making the right choices in retail digital signage

Retailers are increasingly feeling more pressure to develop digital in-store environments that captivate and entice customers through their doors and enhance their overall experience. Technology is a hugely important, if not an essential, factor that can help brands stand out from the competition and maximise purchases in the real world. Full Story: AV Magazine

“Unify” 4K LED Display Reflects Charlotte’s Growing Population

As of July 2019, the city of Charlotte, North Carolina is officially one of the top three fastest-growing metropolitan and multicultural areas in the United States, basically doubling its total population in the past two decades. Just have a gander at the town’s recent job growth, GDP, salary rate hikes and cost of living, not to mention low crime rates and a relatively clean metro environment with four distinct seasons, and it’s not difficult to understand why people of all creeds and colors are flocking. Full Story: Digital Signage Connection

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – SEPTEMBER 17TH, 2019

Under Armour delivers DOOH campaign on First Day Free Rides

For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. The clothing retailer franchise Under Armour firmly believes in this principle, which is why it recently ran a DOOH campaign for the Chicago Transit Authority’s First Day Free Rides program. Full Story: Digital Signage Today

Global OOH is up 7.5%

Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during sporting events and high performance in transit areas, according to a press release. Full Story: Digital Signage Today

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – SEPTEMBER 16TH, 2019

Who Is Managing Your Digital Signage Network?

For digital signage to be successful, you need someone within your organization to “own” the system. If there is no clear ownership of the project from day one, your digital signage will fail — there will be little to no ROI or ROO. Full Story: rAVe Publications

UK Out of Home Industry Rolls Out Reinvigorated Missing People Campaign

Today, the UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations. Full Story: Digital Signage Connection

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – SEPTEMBER 13TH, 2019

LED Digital Signage Market By Technology Growth and Demand 2019 to 2025

LED Digital Signage Industry 2019 global market research report analyzes the market status, share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis. LED Digital Signage industry breakdown the data by region, manufacturers, type and application. Full Story: NewsStoner

Visix integrates content packs for digital signage CMS

Visix Inc. has integrated content packs and kits for its AxisTV Signage Suite content management system. These packs come with predesigned artwork and templates for digital signage content, according to a press release. Full Story: Digital Signage Today

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    • Calgary
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