Digital Signage Value Proposition: How to Make it More Profitable
Digital signage has a number of what you might call “intangible benefits.” For internal comms, things like employee engagement, which leads to happier, more productive workers who stay in a job longer. For public-facing communications, building brand legitimacy and making a visitor’s experience a pleasant one leads to loyalty and word of mouth recommendations. Digital signage value can truly be measured in many different ways. Full Story: TechDecisions
Comparing The Different Types of Digital Signage Connectivity
Digital signage helps you engage your audience and makes your message stand out. More and more digital signs are becoming highly intuitive and adaptive to their environment, and they do so through connectivity. Full Story: Digital Signage Today
How Marketers Can Leverage Digital Signage
From voice-activated devices to in-store kiosks, touchpoints are everywhere, and more are coming. Even traditional signage is going digital, and brands are already seeing results, with digital signage boosting brand awareness by 47.7%. Full Story: CMSWire
Digital cities for digital citizens
PWC research for Q2 of 2019 indicates that OOH was up 9.4% year on year, from £284m for April to June 2018 to £310m in the same period this year. Within the overall picture, digital out-of-home advertising fared even better, with a 17.2% increase and a 51% share of total Q2 revenue. Full Story: CampaignLive
Kiosks, digital signage deliver transformed smart cities
Smart cities have become increasingly more common as city officials attempt to transform themselves into more tech-savvy spaces to streamline public transit, improve services and raise revenue. Kiosks are playing a critical role in smart cities. They provide not only services for commuters but also gather data to a retailer owner, which delivers precisely personalized experiences from those smart city trends. Full Story: Kiosk Marketplace
Visix Adds Content Packs and Kits to Digital Signage Offering
Visix, Inc. now offers content packas and kits for their AxisTV Signage Suite content management system. These provide Visix software users with predesigned artwork and templates for digital signage messages and screen layouts in a variety of topics, styles and colors. Full Story: Digital Signage Connection
New Battery-Powered Digital Signage
Armagard announces the launch of its battery-powered DigiStopper. This unique range of cable-free, outdoor digital A-frames replaces the traditional sandwich board with portable, high-bright and weatherproof advertising ideal for shop-front locations and customer entrances. Full Story: PR Newswire UK
3 ways digital kiosks drive retail sales
According to the 2019 Kiosk Marketplace Census Report, retail kiosks — specifically those designed to carry out ordering and payment functionalities — are being adopted and implemented by retailers of all kinds across the country. “Retail order-and-pay was the most common type of kiosk operated this year, marking a significant gain over last year,” the report states. Full Story: Kiosk Marketplace
Touchscreen sanitation is a top concern for customers
Self-service kiosks and digital signage have maintained a strong public safety record over the years, but industry leaders recognize they need to pay close attention to sanitation. A recent survey sponsored by Kastus, an Ireland-based provider of microbial coating for kiosk touchscreens, revealed U.K. consumers are concerned about potential contamination. Full Story: Digital Signage Today
Signagelive partners with Quividi for intelligent DOOH integration
Signagelive, a cloud-based digital signage provider, has partnered with Quividi, a campaign intelligent provider for digital signage and DOOH, to integrate its digital signage platform with Quividi’s campaign intelligent platform. With this integration, any DOOH and digital signage networks can test, measure and deliver dynamic content, according to a press release. Full Story: Digital Signage Today