Digital communication for employees should not be overlooked
It’s hard to believe a month has flown by since I started as editor of Digital Signage Today. I’ve learned so much already about this fascinating industry and I’m just getting warmed up. Full Story: Digital Signage Today
Improved analytics and measurement to drive DOOH growth
An overview of the reasons for the future growth in digital out-of-home advertising. Full Story: WARC
Digital signage helping mega-mall become tourist destination
American Dream, New Jersey’s 3-million-square-foot mega mall that houses a ski slope, waterpark, aquarium, stores and a theme park, is building a large digital signage network to bring even more people through its doors. Full Story: Retail Customer Experience
GSTV Turns To Comscore For DOOH Audience Measurement
Comscore a trusted partner for planning, transacting and evaluating media, announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Full Story: AiThority.com
Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned. Full Story: Adweek
Digital’s expanding role for brick-and-mortar retail
Retailers who can create a seamless user experience across both digital and in-store will have a marketing advantage in 2021 and beyond. Full Story: Kiosk Marketplace
With the UK government roadmap to recovery underway, 19th July around the corner, and consumers eager to get outdoors, pDOOH has become a critical channel to consider within a brands wider media strategy. Full Story: Campaign
7-Eleven stores in Australia tap digital signage
Visual Art, a digital signage provider in Stockholm, Sweden, is entering the Australian market with deployments at 7-Eleven convenience stores. Full Story: Retail Customer Experience
Programmatic Digital Out of Home has arrived
Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. Full Story: Bizcommunity