How to Measure the Success of Your Email Campaigns
The easiest way to determine the success of an email marketing campaign is by tracking whether it accomplished its main goal… Full Story: Designmodo
The Importance of Email Marketing for Small and Medium Sized Enterprises
We live in a world of modern technology, don’t we? Full Story: Demotix
Four Reasons To Combine Email And SMS Marketing
Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Full Story: Forbes
All You Need to Know About Double Opt-In Email Marketing
Do you have concerns about the quality of your email list? Do you want to increase the open rate for all your email messages? Full Story: The Realtime Report
Three Email Marketing Mistakes That Keep You from Increasing ROI
Email marketing yields outstanding results for many brands. With an average return on investment (ROI) of $42 for every $1 spent, it’s a reliable channel for increasing awareness and sales. Full Story: Business Review
4 Ways to Improve Email Marketing Engagement
Email can be an incredibly effective marketing channel. Here’s how to boost engagement with your audience via email. Full Story: Business.com
5 Email Marketing Trends That Can Make You More Efficient
Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales. Full Story: Forbes
8-Step Guide to Email Marketing During a Crisis
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. Full Story: Business 2 Community
Best Alternative Email Builder to Mailchimp
Still trying out various Mailchimp email editor alternatives in order to find the great email newsletter builder for your campaigns? Try Postcards. Full Story: Designmodo
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. Full Story: MarTech Today