New Report Reveals the 3 Trends Shaping Email Marketing in 2020

A new report from eMarketer reveals the trends that will shape email marketing practices throughout 2020. Here’s what should remain at the top of mind for marketers, especially retailers, who will be utilizing email marketing next year. Full Story: Search Engine Journal

SEO Tricks Applied to the World of Email Marketing

When it comes to email marketing, engage your audience is mission-critical. Without motivating your subscribers to take the actions that you want them to do – be it purchase or just garner a little more brand loyalty – all your efforts will be futile. Full Story: Business 2 Community

Three Email Trends Retailers Should Keep in Mind for 2020

Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with. Full Story: eMarketer

5 Reasons Why You Should Rewrite or Delete Your Email Outreach Templates

I’m a big believer that honesty opens doors, particularly when it comes to building long-term relationships with people you are reaching out to. It always takes countless hours to come up with a list of possible contacts. Full Story: Search Engine Journal

5 Ways to Improve Your Email Marketing

Whether you’re holding an exciting promotion or want to inform subscribers of a new product launch, email marketing is a great way to spread the message. Growing your email list is important to stay in touch with customers, market content and build your business. Full Story: Business.com

Email Marketing Defined: Everything You Need to Know to Get Started

Modern technology has led to lots of new marketing techniques that make it easier for you to grow your business to its full potential. One of these awesome techniques is email marketing. But what exactly is email marketing and why is it so effective? Keep reading to have email marketing defined so you can access it to its fullest potential. Full Story: Droidmen

10 Email Marketing Tips to Boost Holiday Sales

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. Full Story: Search Engine Journal

How to Drive e-Commerce Sales Through an Email Marketing Strategy

If you’ve had an online shop for quite some time or you’re new to setting up your e-commerce shop, you will always want to drive sales as much as you can. While there are many ways you can go about driving sales from PPC, to content marketing, today we’re going to be talking about driving sales through an email marketing strategy. Full Story: Business 2 Community

5 Top GIF Email Designs (+Why They Increase Clicks)

In 2019, on average, 99 percent of consumers check their personal emails at least once every day. Not only that, but email sending rates are higher than ever. In fact, there are 293.6 billion emails sent daily. Everyday, we see the same email designs from the same people. Full Story: G2 (blog)

What Junk Folder? Why Marketers Should Direct Mail Millennials

Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize Millennials as fast-paced and tech-savvy, their advertising preferences are more traditional than expected. Full Story: MarTech Series