How to improve email ROI through content
The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn’t quite there, offers that don’t resonate can all kill campaign ROI. Here are three tips to improve the ROI of email campaigns through content building. Full Story: BizReport
5 email outreach tips to aid your startup marketing efforts
While social media platforms like Snapchat, Instagram, and Facebook seem to be all the rage lately, you can’t do without email in your marketing efforts. A study found that, despite all the noise about social media, old school communication methods like email account for 75 per cent of all communications. Full Story: e27
The Reinvention Of Modern Email Marketing
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a CMO (at least initially, before the results come in). If you introduce yourself at a dinner party as an email marketer, you may very well be laughed at and called a spammer. Full Story: Forbes
The 10 Most Mentioned Features in Email Software Reviews
The report was based on an analysis of 2,900 verified reviews about various email marketing software tools that were posted on Capterra’s platform. Templates are by far the most mentioned feature in reviews of email software tools, the analysis found. Other features that are mentioned often in reviews of email software platforms include analytics tools, mobile-friendliness, and landing page options. Full Story: MarketingProfs.com
45% of Email Marketers Struggle for Inbox Attention
The 2019 State of Email Marketing report reveals email is the most effective and widely used marketing channel available today. However, getting inbox attention still remains the biggest challenge for an email marketing campaign. Full Story: Small Business Trends
Consumer Inaction: How To Use It For Improving Your Email Marketing Campaign
An effective way to get better results in an email marketing campaign is through segmentation. Today more than ever, and thanks to automation tools, it’s easier to segment mailing lists and send specific messages to people based on demographic, psychographic and behavioral data. Full Story: Arizona Daily Register
Small Business: Email is still a marketer’s best friend
In the age of social media, email may seem outdated. But when it comes to retaining customers, 52% of marketers cite email as their most valuable marketing channel, according to a recent report from Merkle, a Columbia, Maryland-based global data-driven marketing agency. Full Story: Newsday
Email Marketing Tips to Help You Generate More Sales
Have your email marketing campaigns failed to deliver the results you were after? If you’re scratching your head wondering how to get email marketing right, let me tell you: when it comes to the email marketing copy, there’s nothing a bit of behavioral psychology can’t solve. Full Story: Designmodo
Using Social Proof In Your Email Marketing
Retailers constantly seek ways to stand out in crowded inboxes and influence subscribers to make purchases, some of them by offering deep discounts. But for companies that either can’t or don’t want to shrink their margins, finding another way to influence purchase decisions inside emails is essential. This is where using social proof in your email marketing can be a powerful sales tactic. Full Story: Multichannel Merchant
Plan your Success Story with Email Marketing in 2020
A plethora of digital marketing channels have made many marketers question the very existence of email marketing. Although email marketing is professed to be an obsolete channel quite often, it is certainly not the case. Email marketing has significantly evolved in the past four decades and it is still going strong with persistent advancements in the field. Full Story: Business 2 Community