Email Marketing 101: The Foundational Basics

If you’re feeling the pressure to up-the-ante on your social media efforts and scale back on your email marketing campaigns, here’s a word of caution: that would be a huge mistake. Statistics don’t lie. 72% percent of the population still prefers to receive brand updates and other types of information via email. So whether you like it or not, email marketing is here to stay. Full Story: Business 2 Community

Eight Ways To Drive Up Your Holiday Email Conversions

The holiday season will soon be here. Are you prepared to get the most out of your seasonal email? Here are eight conversion boosters for holiday email marketing.  Full Story: MediaPost Communications

The engagement gap: Customers say 45% of email marketing messages ‘feels like spam’

Customers don’t want to buy every time they interact with a brand, so digital channels and touchpoints should be used as a constant source of information on regular life, building engagement and ultimately delivering greater brand loyalty leading to sales, according to new research. Full Story: Netimperative

The Next Evolution in Email Marketing: Beyond Personalization

We’re witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people’s preferred way to communicate. And it’s not only older people. Forrester reported (membership required) that consumers between the ages of 12 to 17 are using email more than Snapchat or Facebook. Despite Snapchat’s growth, email adoption is growing much more rapidly. Full Story: CMSWire

Introducing the Periodic Table of Email Optimization and Deliverability

Now, we are continuing and expanding our commitment to marketers with the Periodic Table of Email Optimization and Deliverability – a guide that tells you everything you need to know about sending emails that your subscribers want to receive. Full Story: MarTech Today

6 Customer Retention Ideas for the Holidays

Repeat shoppers are typically worth more to an ecommerce business than three or four first-time buyers. Numerous studies over the past 20 years have shown that even small, incremental improvements in customer retention have a significant impact on profit. Perhaps the most famous of these studies, a Bain & Company and Harvard Business School report from 2000, suggested that a 5-percent increase in customer retention rate could drive a 25-to-95-percent increase in profit. Full Story: Practical Ecommerce

11 Steps to Improve Your Email Marketing That Take Just 7 Minutes

Are you looking for ways to improve your email marketing strategy? Want a quick and easy guide to becoming a more advanced email marketer? The Content Marketing Institute shares its 7-minute email workout in this infographic. Full Story: Social Media Today

Seven Tips to Make Your Email Marketing Campaign More Irresistible

A successful Email Marketing strategy lies in making your communication irresistible to your receivers. You need to redevise your Email Marketing strategy if you have a very high number of people unsubscribing from your list. If your unsubscribe rate has crossed 0.5% you will benefit from reading this. Full Story: MarTech Series

How To Prioritize Your Email Marketing Strategy In 2020

Marketing is constantly evolving. It seems every day brings new insights on areas like influencer marketing, social media, artificial intelligence, virtual reality marketing and more. While all that is exciting, you didn’t go into business to try out a bunch of fun tools. You’re probably in business to make a profit, keep your costs down and maximize your investment. When it comes to doing that, email is still king. Full Story: Forbes

Email Marketing Best Practices on Perfect Timing

Perfect timing in email marketing can improve your open rates because you are hitting home with relevant content at an opportune time. Unlike the philosophical debates that stem from the proverbial tree that falls in an empty forest, a midnight email sent to an unwatched inbox is not very likely to get opened. Full Story: Business 2 Community