How to conduct market research in 7 steps

Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are mainly digital. Full Story: Doxee

5 Ways PR Wins at Generating B2B Sales

B2B companies trying to generate business should consider public relations. Here are five reasons B2B media relations should be part of your strategy. Full Story: Entrepreneur

16 Ways To Communicate Positive Changes When A PR Crisis Hits

In an age of “cancel culture” and Twitter mobs, a company that is facing a major public relations problem would do well to not only mitigate the potential damage. Full Story: Forbes

Accelerate Innovation With A New Approach To Market Research

When it comes to market research, finding panelists and receiving accurate and fast feedback to find the next business opportunity is a constant struggle. Full Story: Forbes

How to conduct a market research in 7 steps

Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are mainly digital. Full Story: Doxee

Market research spending fell in early 2022

Market research budgets declined in the first quarter of 2022, the first contraction in research spending since the second quarter of 2021… Full Story: Research Live

Seven reasons why market research is your friend in business

Do you base your business and marketing strategy decisions on assumptions or customers’ historical behaviour? Full Story: Lancashire Business View