RESEARCH SECTOR SHOULD ENSURE ‘TRANSPARENCY’ OF POLITICAL LEADERS

The market research sector has an “important role” to play in holding leaders to account, ensuring “transparency” and decisions are “fact-based”, according to former Unilever CEO and climate campaigner Paul Polman. Full Story: Research Live

AI-Powered Market Research: What Are the Benefits?

This article explores the benefits of using AI-powered market research. Over a decade ago, mentions about artificial intelligence made everybody… Full Story: Analytics Insight

AI-Powered Market Research: What Are the Benefits?

When AI and market research join forces, businesses can make better data-driven decisions. Full Story: Analytics Insight

Brands on the rationale behind the market research renaissance

As market research budgets enjoy their strongest performance since 2013, marketers discuss what the Covid-fuelled reinvestment means for brands. Full Story: Marketing Week

Package Testing Market Research in 3 Simple Steps

Picture this: You’re walking through the shampoo aisle trying to find your tried-and-true product. Full Story: CustomerThink

Automated Market Research 101: Why it’s the next big thing in marketing optimization

The past two years posed a drastic movement in all aspects of society, causing a ripple effect to markets across the globe. Full Story: BusinessMirror

AI-Powered Market Research: What Are the Benefits?

Today, the story is a lot different, and people are becoming less anxious about AI. Market researchers are definitely among those who have changed their thoughts on the true potential of AI. The AI revolution in the market research sector is undoubtedly something to be optimistic about. Full Story: Analytics Insight