Market research industry grows despite Covid-19
The report found that overall growth had slowed compared with recent years, partly due to Covid-19 and lockdown-related disruptions during 2020, but that nevertheless more than half of companies grew in the past year. Full Story: Research Live
How To Get The Best Results When Working With A PR Agency
It’s not a rare story when a business owner hires a public relations agency or a consultant and, after a while of working together, becomes disappointed in PR as a whole. Full Story: Forbes
Tips When Including PR In Your Marketing Budget
During the pandemic, many businesses facing uncertainty came to me and asked, “Should PR be included in my marketing budget now that all events are on hold?” Full Story: Forbes
Not Having Representation In Your Market Research Process Can Skew Results By 60%
Customer intimacy is an essential component of your ability to build an inclusive brand. Full Story: Forbes
Market research industry grows despite Covid-19
The report found that overall growth had slowed compared with recent years, partly due to Covid-19 and lockdown-related disruptions during 2020, but that nevertheless more than half of companies grew in the past year. Full Story: Research Live
Why Businesses Can’t Afford To Skip Market Research
When launching a new campaign, product or new line of service, many businesses – both large and small – choose to forgo an important step: market research. Full Story: Forbes