Get your front row seat for the race to be the B2B revenue platform of record
The jockeying is on among leaders in a new B2B mega-category: revenue tech. Full Story: Martech
Four Strategies For CRM And Marketing Automation To Help Manufacturers Deal With Supply Chain Issues
Communicate order status by leveraging marketing automation systems. Full Story: Forbes
How Marketing Automation Helped D2C Fast Fashion Brand Snitch Improve Retention By 15%
Men’s fast fashion brand Snitch took the digital-first D2C route in 2020 as physical stores shuttered during the pandemic. Full Story: Inc42
HubSpot releases free CMS with marketing, CRM integrations
HubSpot small-business users are the focus of free CMS, marketing automation and CRM features, after the company spent several release cycles wooing enterprise customers. Full Story: TechTarget
The Big Risks You Need to Avoid When Using Marketing Automation
Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur
The Power of Sales & Marketing Automation
It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube
Artificial intelligence predicted to transform digital advertising
Artificial intelligence is a useful tool for marketing. Within a decade AI will transform digital advertising but privacy concerns may impede progress. Full Story: Moonshot News
The human behind the data: how to create meaningful connections through a modern CRM
But while a lot of these metrics give marketers like me an indication of how people like you are acting now (and therefore what you might do in the future), these data signals are only a two-dimensional picture of you. Full Story: The Drum
Serial Investor: Why You Should Recalibrate Your Marketing For New Generations
This is having an effect on the marketing industry through game-changing technology like cloud computing, mobile apps, artificial intelligence, etc. Full Story: Forbes
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire