Understanding When To Use Automation, Orchestration And Next Best Action
Customers increasingly want personalized content and experiences from the brands they buy from, and the race to deliver the most tailored experience is on among a sea of competitors. Full Story: Forbes
AI has had a bad rap in recent years. It’s said to overpromise and underdeliver. Full Story: Forbes
Serial Investor: Why You Should Recalibrate Your Marketing For New Generations
This is having an effect on the marketing industry through game-changing technology like cloud computing, mobile apps, artificial intelligence, etc. Full Story: Forbes
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire
AI Won’t Replace Marketers—It Will Make Them More Valuable
We live in a world of torrential data flows that outstrip our limited human ability to comprehend and act on this information. Full Story: Forbes
Why data-driven marketing needs artificial intelligence and machine learning
Today’s marketers face major challenges as the regulatory and technical environment in which they operate continues to shift, while the days of the third-party cookie are severely numbered. Full Story: The Drum
Every company gathers data and lots of it—customer data, market data, competitor data and industry data. Full Story: Forbes
What Do Small Business Owners Need to Know About Data and A.I.?
Founders are facing an endless stream of messaging around data and artificial intelligence: marketing from vendors, inquiries from investors, and headlines… Full Story: Inc. Magazine
Can AI Marketing Transform Your Business?
AI marketing can offer up some hefty benefits. Learn how businesses are using this tech to improve CX and boost bottom lines — and how you can too. Full Story: CMSWire
How artificial intelligence is helping to measure creative effectiveness in marketing
Data-driven optimization is widely adopted in digital advertising. Today’s marketing professionals have perfected audience profiles and campaign logistics. Full Story: The Drum