Five Marketing Automation Trends to Watch Through 2022
From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process. Full Story: MarTech Series
4 Simple Email Marketing Automation Tweaks that Increase Sales
The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Full Story: Toolbox
13 MARKETING AUTOMATION TOOLS THAT CAN HELP YOU BOOST YOUR SALES
The way we live our lives has an impact on our work. Long lists of typical chores may turn your staff into marketing automatons, reducing their creativity and performance. Full Story: Dataconomy
How artificial intelligence is helping to measure creative effectiveness in marketing
Data-driven optimization is widely adopted in digital advertising. Today’s marketing professionals have perfected audience profiles and campaign logistics. Full Story: The Drum
The Best Marketing Automation Software Options for Small Businesses
Unlock newfound capabilities and boost your growth with a marketing automation platform. Full Story: The Motley Fool
Email Marketing vs. Marketing Automation: What’s the Difference?
The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool
How artificial intelligence is helping to measure creative effectiveness in marketing
In marketing, ‘creative impact’ was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. Full Story: The Drum
Artificial Intelligence for Marketing Success
AI is shaping marketing, irrevocably so. Isn’t it time humans leave robotic work to robots and spend more time doing what they do better than machines? Full Story: MarTech Cube
7 ways to better utilise your marketing automation platform
Gartner analyst shares a range of practical measures B2B marketing leaders can take to lift their utilisation of martech. Full Story: CMO Australia
How to Use Marketing Lists in Dynamics to Power Your Marketing Automation Strategy
By using Marketing Lists to feed your automated email campaigns, you can more efficiently target the most appropriate audience for any given campaign and include your sales team in the list building process. Full Story: MSDynamicsWorld.com