The Next Best Action: Where AI Can Help With Content Recommendations

Marketers see great potential value in using artificial intelligence (AI) to support the use case of recommending highly targeted content to users in real time. Full Story: CMSWire

5 Uses of Artificial Intelligence to Improve Customer Experience Measurement

Customer experience plays an important role in the growth of your brand. That’s why it’s essential to not only offer a great experience but also understand if you truly are able to cater to your customers well. Full Story: Small Business Trends

Advantages of Using Marketing Automation

By automating manual B2B marketing operations like lead management, email campaign planning, and landing page building, marketing automation tools … Full Story: CIO Applications

3 Top Artificial Intelligence Stocks to Buy Right Now

Artificial intelligence will likely reshape the world in the coming decades. Full Story: The Motley Fool

THE ULTIMATE GUIDE TO UNDERSTANDING APPLIED ARTIFICIAL INTELLIGENCE

Applied artificial intelligence is transforming our world with practical use cases. Full Story: Analytics Insight

Is your team’s skill a barrier to AI adoption?

As AI becomes more ingrained in workflows, here’s how your enterprise can sustainably upskill its workforce. Full Story: ITProPortal

How artificial intelligence has (and will) revolutionise video marketing

We know full well that AI is one of those acronyms that gets chucked around so often that it begins to lose some of its wonders. Full Story: Lancashire Business View

How AI is Spinning the Game of Content Marketing

Gone are the days when AI was just extravagant, and marketers used to collect basic demographic information from customers to create a content marketing strategy. Full Story: ReadWrite

Why B2B marketers in Asia still struggle with ROI attribution and lead gen

Measuring ROI and attribution has been listed as the top challenge (44%) among B2B marketers in Asia, according to an Adobe survey titled “State of B2B marketing in Asia” which surveyed 317 individuals in total, out of which 174 were from Asia. Full Story: Marketing Interactive

Content Marketing Metrics to Measure Results

If marketers don’t understand the ROI of their marketing efforts, they can’t possibly know that those efforts are benefiting the bottom line. Full Story: MarketingProfs