Why You Need Both a Good Marketing Plan and Strategy
Here’s how to create these two distinct parts of marketing, so they successfully work together and produce desired results. Full Story: ThinkAdvisor
Five Marketing Strategies For B2B E-Commerce
It is undeniable that B2B e-commerce has been rapidly growing over the past few years. Full Story: Forbes
How to Futureproof Your Niche Business During the COVID-19 Crisis
Forward-looking businesses, especially those within niche markets, should combine plans for weathering the current storm with plans to maintain future growth. Full Story: Business.com
Five retail and marketing trends for 2021
Ecommerce is getting obsolete as the lines between online and offline get blurrier. Full Story: ClickZ
How To Organize Your Marketing Tech Stack And Help Your Business Stand Out
Evaluating your organization’s marketing technology stack — in other words, all of the technology tools you use for marketing — is more important now than it has ever been. Full Story: Forbes
A Look at Marketing’s Biggest Data Challenges of the 2020s, Part 2
Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade. Full Story: CMSWire
6 Chinese Marketing Terms You Should Know
The year 2020 has been rendered practically non-existent due to the recent pandemic. Full Story: Marketing magazine Australia
How marketers can streamline requests and improve productivity in 2021
This environment has created both opportunities and challenges for marketers. Full Story: Marketing Tech
How to Create the Best Marketing Strategy for 2021
Are you struggling with proper online advertising? If your answer is yes, we have a few tricks and tips that could help you get the most out of your 2021 marketing strategy. Full Story: Dazeinfo
7 Ways Inbound Marketing Can Build Relationships and Grow Your Business
For small businesses, traditional marketing can be expensive and difficult to maintain. Full Story: Business.com
3 Digital Strategies to Set Your Company Apart in 2021
It’s been a tough year. The unprecedented coronavirus pandemic upended people’s lives and forced them to change their typical behaviors. Full Story: Business 2 Community
11 Ways To Put AI To Work In Marketing And Advertising
Artificial intelligence can be a powerful tool, capable of giving marketing and advertising agencies the deep insights into their audiences they need to create the most compelling and engaging campaigns. Full Story: Forbes
Opposites Attract: Top Tips For Blending Brand And Sales Marketing
Could it be that this also applies to sales and marketing functions within B2B organizations? Full Story: Forbes
4 Valuable Lessons From 2020 That Will Define Digital Marketing Moving Forward
Year 2020 has been an unprecedented one, and it has taught us all a great deal. Full Story: Entrepreneur
5 digital marketing strategies to plan as the pandemic begins to shift
As a digital/social media marketer, you may have had to get used to scaling back profit expectations for your brand in 2020. Full Story: MultiBriefs Exclusive
The Future Of Business-To-Business Marketing
It’s been almost a year since the first cases of Covid-19 appeared in China, and the global economy has taken a big hit. Full Story: Forbes
Marketing Strategies For The New Year
Unless you sell gym memberships or highly discounted winter clothes, the first few months after the holiday season are typically quite slow when it comes to growth and sales. Full Story: Forbes
Influencer marketing: A beginner’s guide
Influencer marketing has become an essential business strategy for marketers. Here is a primer on how you can get started as an influencer. Full Story: nestegg.com.au
Why is product design so important?
Design as a general concept can lead to attractive opportunities for a company. Full Story: TechiExpert.com
The State Of Influencer Marketing: Top Insights For 2021
2020 wasn’t what anyone expected with the Covid-19 pandemic impacting most industries and wreaking havoc on best-laid plans. Full Story: Forbes
How fashion got marketing right in 2020
During a year of turmoil, fashion companies focused on their customers as never before. The lessons will endure beyond the pandemic. Full Story: Vogue Business
A Look at Marketing’s Biggest Data Challenges of the 2020s, Part 2
Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade, distilling and activating the incredible amount of data they have access to. Full Story: CMSWire
Your B2B customers are not rational. Here’s how cognitive marketing will push their buttons
It’s tempting for B2B marketers to imagine that their customers are deeply rational, ordered, professional beings. Full Story: B2B Marketing Online
6 Chinese Marketing Terms You Should Know
The year 2020 has been rendered practically non-existent due to the recent pandemic. Full Story: Marketing magazine Australia
5 Digital Content Types Prospective Buyers Love to Engage With Online
Is your brand in need of more online traction? You’re in luck. Full Story: Entrepreneur
Top marketers highlight 5 common themes about the impact of 2020 on business
Although each company has different goals, business models, and customers, five common themes emerged about this year’s impact on business. Full Story: ClickZ
How A Strong Referral Network Strengthens Sales And Customer Relationships
Building a referral network should b e a key component of your small business’s marketing strategy. Full Story: Forbes
How to Develop a Landing Page for Your Business
A landing page encourages users to take certain actions, thus improving your conversion rate and moving users along your sales funnel. Full Story: Business.com
How To Protect Yourself From Copyright Wrongs In Marketing
Just because it is easy to grab something from the internet does not make it the right thing to do. Full Story: Forbes
Three Ways To Add More Joy To Holiday Marketing This Year
The holidays: a time of joy, nostalgia, stress, delight, wistfulness, love — a true rollercoaster of emotions. Full Story: Forbes
The Worst Marketing Buzzwords of 2020
COVID-19 left all of us in new territory. At work. At home. In our personal lives. And certainly in marketing. Marketers struggled finding just the right tone at the outset of the pandemic. Full Story: CMSWire
Digital Marketing Evolution 2021: Changing Trends and Implications for Marketers
Marketing is an ever-evolving field marked by a pace of change that is higher than most other industries in the modern economy. Full Story: hackernoon.com
How To Catch Busy Customers’ Attention: 13 Tips For Marketing Pros
Advertising is an excellent way to attract buyers, but unless you catch their attention, it’s like
2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021
Many are ready to classify 2020 as “Annus horribilis” and pretend it never happened. Don’t get me wrong — I’m not about to proclaim that it’s been a banner year. Full Story: Forbes
The 2 Types of Authority All Businesses Need for Marketing Success
These two forms of authority will help you thrive in your business and build rapport. Full Story: Entrepreneur
Five things to include in your 2021 luxury brand marketing strategy
As 2020 draws to a welcome close, we all look forward to 2021 with renewed hope and optimism. Full Story: The Drum
5 Statistics That Show Why Video Marketing is Here to Stay in 2021
Are you looking for a sustainable marketing strategy that will yield significant results for your business in 2021? If so, look no further than video marketing. Full Story: Business 2 Community
How to Manage a Data-Driven Content Marketing Calendar
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here’s what you need to know. Full Story: Search Engine Journal
This platform is helping small businesses get more from their marketing dollars
Even in the best of times, it is hard for business owners to gain insight into customer behavior so that they can make better decisions. Full Story: VentureBeat
Content marketing? One of the best approaches to building your brand!
Content marketing? One of the best approaches to building your brand! Full Story: YourStory.com