The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

In order to determine what’s right for your business, it’s helpful to step back and take a holistic look at evolution in the industry over the past 60+ years. Full Story: MarTech Series

How to Plan Marketing Strategies in Crowded Sectors

Choosing to open a business in a sector that you know to be crowded is incredibly admirable. Full Story: Virtual-Strategy Magazine

Demography Is Destiny: The Marketing Challenges Of Pandemic Demography

These are challenging times for brand. One challenge cannot be controlled. This is the challenge of demography. Full Story: Forbes

Nine Tactics to Nurture Your Digital Marketing Customers

What’s the best you can do to delight your digital marketing customers? Full Story: MarTech Series

Can Better Marketing Make a Better World?

In 2018 in North America, firms spent roughly $2.14 billion on cause marketing campaigns, representing an annual growth rate of 4.4 percent. Full Story: Tuck School

Is Time To Refine or Scale Back Your Marketing Personalization Efforts?

If you’re a marketer (or a marketing technology vendor) banking on personalization strategies for acquiring new customers and retaining existing customers, recent numbers and research findings can be scary: Full Story: CMSWire

How Insensitive Marketing Can Kill Your Brand Image

Inclusive branding has, over the years, seen many fails when it comes to authenticity, with many attempts to promote inclusion scoring as reckless and ill informed. Full Story: Forbes

16 Facts You Need to Know About Video Marketing Strategies By Small Businesses in 2020

Most people are visual learners. They respond to pictures much better than text. The video takes it a notch higher and allows people to engage with content. Full Story: TechBullion

4 Tips for Adding Video to Your Marketing Strategy

Explore several ways you can start using video content to get more paying customers across all of your existing marketing channels. Full Story: Business.com

A Beginner’s Guide to Building an Account-Based Marketing Strategy

As marketers, we spend every day juggling dozens of projects at once, making it tough to decide which trends to pay attention to. Full Story: G2

How to Use Memes to Promote Your Business: A New Marketing Strategy

Marketing a business through memes is becoming widely popular these days. The practice has even led businesses to adopt a new strategy i.e., meme-jacking. Full Story: Influencive

Create a Content Marketing Strategy For Your Business

Content marketing helps raise SEO, builds brand ambassadors, and promotes amplification through social sharing. Full Story: Business 2 Community

Using the scientific method to test digital marketing strategies

This far into an unprecedented global pandemic, we’ve all made significant personal and professional changes. Full Story: ClickZ

How to Build LinkedIn Sales Funnel for Allbound Marketing

LinkedIn is a fast-growing B2B platform for marketing. Step-by-step guidance is indeed for leveraging it to the full potential. Full Story: YourStory.com

What is next in Digital Marketing?: A 2021 Perspective

Digital Marketing, one of the hot topics in the Martech arena, evolved as a pivotal aspect amidst the pandemic. Full Story: Martechcube

14 Long-Term Digital Marketing Strategies For Your Real Estate Business

From direct mail to “sold by” signs, marketing has always been vital for agents, brokers and other real estate pros to get their name out there. However, as the industry continues to embrace the digital world, many professionals are looking to increase their digital marketing efforts. Full Story: Forbes

How do you solve a problem like… integrating marketing and IT functions?

Data collection and analysis – and the technology required for storage – are more important than ever before to marketers. Full Story: The Drum

Three Tips For Avoiding ‘Shiny Object Syndrome’ In Marketing

From a reasonably long career in marketing, I can say with confidence that most marketers are drawn to new ideas. Full Story: Forbes

6 tips for channel partner sales, marketing in turbulent times

The pandemic introduced a new set of challenges for channel partner sales and marketing. Full Story: TechTarget

Tips for holiday marketing at small businesses

As Black Friday, Small Business Saturday and Cyber Monday approach later this month, the holiday shopping season will be a big one for small businesses, including retail bakeries. Now is a good time for businesses to look to boost sales any way possible. Full Story: bake Magazine

Innovation Or Growth: How To Plan Your Market Strategy For Next Year

This time of year, most businesses enter a process of strategic planning for the upcoming year. Full Story: Forbes

The Essential Steps in Tracking Localized Marketing ROI for Multi-Location Marketers

As a multi-location marketer, do you track the success of your localized marketing efforts? Full Story: Martechcube

6 Reasons Why to Use Video Marketing to Grow Your Business

When it comes to sustainable business growth, video marketing is a cost-effective and highly beneficial way to interact with the target audience and grow your brand. Full Story: Al-Bawaba

5 Ways to Boost Your Business through Influencer Marketing

In 2019, Merriam-Webster added the word “influencer” to its dictionary, formally confirming that what had once been an emerging trend has since gone mainstream. Full Story: Perspectives@SMU

14 Simple Steps to a Successful Etsy Marketing Strategy

You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? Full Story: Business 2 Community

How to maximize the potential of marketing agility

The business press repeatedly emphasizes the importance of creating marketing agility so that organizations can navigate fast-changing, high-uncertainty conditions. Full Story: Phys.Org

McDonald’s wants to raise its marketing game

The burger giant is getting more aggressive, and activist, as it seeks to raise its game in the intensifying battle for fast-food customers. Full Story: Restaurant Business Online

5 Ways CMOs Are Using Data to Drive Customer Loyalty in 2020

There’s a saying in the marketing world: the top 20% of customers make up 80% of revenue. Full Story: CMSWire

Who do marketers trust to advise them on marketing tech?

Only 14% of marketers claim to truly understand how each media technology platform in the marketing stack contributes to the value chain, according to a recent study done by consultancy ID Comms. Full Story: Marketing Interactive

Create Demand Through Video Marketing

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects’ eyes. Full Story: Business 2 Community

4 Content Creation Ideas For the Holidays

If you haven’t already begun, then get your knuckles cracking and start creating your holiday content calendar for 2020. Full Story: Business 2 Community

Marketing Your Business In The Post-Pandemic World

The pandemic has wrought many changes in our world. Still, perhaps the most significant for those in business is the way it has altered our everyday interactions, both with colleges and with customers. Full Story: Shout Out UK

7 Reasons To Include Video In Your Digital Marketing Strategy

In today’s net-savvy scenario, digital marketing is a necessity for all the businesses out there. Full Story: NIGERIAN TRIBUNE

How do high-growth businesses do marketing differently?

And while it hasn’t always been easy – it’s possible that the challenges of Covid-19 have actually created a braver, more resilient breed of B2B marketers; one that’s perfectly primed to lead their organisations towards future growth. Full Story: B2B Marketing Online

10 Steps For Creating A Content Marketing Plan

Content marketing works best when you have a well-defined strategy and plan. Full Story: Forbes

Data-first marketing: A strategy to stop wasting 30% of your budget

Focus on the fundamentals ensures the contact and account data generated from our marketing efforts is compliant, marketable, informed, connected and actionable. Full Story: MarTech Today

Modern Solutions for Your Marketing Problems

Imagine a world where people over the age of 65 outnumber children. Full Story: HomeCare

Amazon ads have 20% higher ROI than average brand marketing, study finds

Nearly half (48%) of paid Amazon display advertising impacted non-Amazon sales, while only 29% of paid Amazon search advertising impacted such sales. Full Story: Marketing Dive

Is it already a valid marketing strategy to be wrong like Disney?

It has been proven time and again that brands, even the most prepared on the market, are not free to make mistakes in their marketing strategy. Full Story: Explica

17 Powerful Marketing Strategies To Grow Business Faster

Marketing is one of the most important factors for growing a business. If your marketing is strong, you will see significant growth in your industry. Full Story: iharare.com