Key Priorities For Developing A Good Content Marketing Strategy

Imagine having a business website that potential customers came to because it was a source of information for something, they were interested in. Full Story: Forbes

7 Powerful Facebook Marketing Tips To Help Your Business Grow

As an entrepreneur, you are probably well aware that building a strong online presence for your business is not an option anymore, but a requirement. Full Story: hackernoon.com

Even now, marketing is not a four-letter word

With six degrees of physical separation from almost everyone these days—from your office mates to your clients—communicating with other people can be tough. Full Story: Building Design + Construction

Uncovering the Differences Between B2C and B2B Digital Marketing

The main difference between B2C and B2B sales cycles is the length—influenced by the consumer’s decision-making process. Full Story: Business 2 Community

How to Build Your 2021 Business Strategy in the Face of Uncertainty

Some business owners are building expansion strategies for 2021, while others simply want stability in the face of so much uncertainty. Full Story: Entrepreneur

5 Ways To Come Up With Great Business Ideas

If you’re itching to start a business, you’ll need a great idea. Get intentional about finding one by incorporating these five methods into your everyday. Full Story: Forbes

Branded content: what is it? How to create it?

The digital revolution has changed the needs and consumption habits of people and it has also influenced advertising. Full Story: Doxee

A Marketing Mix Strategy That Delivers Guaranteed Profits

The marketing mix using 4Ps, as shown above, is an organizational tool used for strategic planning. Full Story: Business 2 Community

The dark side of marketing technology (martech)

Even with all its potential, martech presents many challenges for businesses. From the problems with complexity to the inability to find talent, we’ll unpack some of them. Full Story: ClickZ

Holiday Marketing: Which Is Better, Direct Mail Marketing, or Digital Marketing?

The holiday season is nearing, meaning more people are willing to spend a lot for their loved ones. Full Story: Student Assembly

10 Factors That Will Make or Break Your Influencer Marketing Campaign

Here’s a handy list of must-dos to improve the return on investment of your influencer collaborations. Full Story: Entrepreneur

Content Marketing Statistics You Should Know

Need to justify that content marketing works? Discover the latest content marketing statistics below. Full Story: Small Business Trends

10 Tips for Getting More Bang for Your Marketing Buck

There are so many tactics that small businesses can use for marketing. But it’s not always easy to get full value from each strategy. Full Story: Small Business Trends

People Love Video Marketing Tactics: Why You Need Them

Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. Full Story: Business 2 Community

10 Factors That Will Make or Break Your Influencer Marketing Campaign

Influencer marketing paves the way for brands to build connections, create social proof, and highlight their value proposition through strategic partnerships with knowledgeable influencers. Full Story: Greenwich Time

Branding vs. Marketing – What’s Best for Small Businesses

Branding and marketing are often treated as synonymous, but it is important to understand the difference between the two. Full Story: Daily Invest News

Want to improve your marketing strategy?

You’re good at your job. You know that your company does incredible work, but how do you convince clients to choose you? Full Story: Inman

Quick-Win Marketing Strategies for the COVID Holiday Season

It goes without saying that holiday season 2020 is going to look very different from that of previous years’. Full Story: MarTech Series

The do’s and don’ts of relationship marketing

Relationship marketing is all about building close and meaningful relationships with customers. Full Story: Media Update

Marketing Strategies To Fuel the Growth of Your Business

You got your start from the ground up, and now you’re wondering what’s next. Full Story: Monticello News

Maximize Your Digital Marketing That’s Can’t Miss with Prospects

Effective digital and social content can help to establish you as an authority in your field or area. Full Story: Channel Futures

Rewiring your mind for high-performance marketing

Rewiring your mind for high-performance marketing will allow you to take your brand to the next level. Full Story: Media Update

A marketing expert’s guide to slaying this holiday season

Which retail categories are set to benefit the most from gifting this holiday season? How will spending patterns differ across age groups? Full Story: Inside Retail

How to Win Big at Marketing this Holiday Season

The holidays are, without a doubt, the best time for businesses to make a profit. Believe it or not, 30% of all annual sales happen between November and December. Full Story: Business 2 Community

Five ‘Customer Marketing’ Tactics to Boost Retention and Reduce Churn

B2B marketing is about generating leads, fueling pipeline, and growing revenue. Full Story: MarketingProfs.com

Planning For 2021? Here’s Why Marketing Matters More Than Ever

What a year it has been! In a year full of changes — from new privacy policies, the accelerated digitalization of brands, altered consumer behavior due to the pandemic — marketers have been asked to do more and with less. Full Story: Forbes

7 Marketing Disasters That Turned Out to Be Precious Lessons

SEO and marketing pros have their own professional horror stories to tell. Here are a few, and the lessons they learned from the experience. Full Story: Search Engine Journal

Digital resilience: 3 essential attributes marketing teams need to succeed

Now that marketing teams have navigated seven months of a giant, involuntary, global experiment, the lessons we’re learning are becoming clearer. Full Story: ClickZ

Why most people don’t understand influencer marketing

One of the most important discussions marketers are still having to have is around the capabilities of influence marketing. Full Story: The Drum

3 Examples of Inbound Marketing that Gets Customers

If you are a company looking to succeed in 2020 and beyond, you need to embrace online marketing. Full Story: News Anyway

Strategies to Survive a Marketing Upheaval

Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Full Story: Business 2 Community

WAYS TO RESHAPE EMAIL MARKETING LEVERAGING MACHINE LEARNING

Although the world of digital marketing has seen the surge of several marketing channels, email marketing remains a powerful marketing tool for small and mid-size businesses for its cost-effective methodology and direct approach. Full Story: Analytics Insight

48% of Marketers Still Struggle with Creating a Performance Marketing Strategy

Performance marketing is creating new opportunities for marketers who want to optimize existing tactics, such as paid search, social, and advertising. Full Story: KoMarketing Associates

Marketing Is Still An Art (And A Science)

Data driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. Full Story: Forbes

This Presentation Builder Can Actively Improve Your Sales, Leads, and Marketing

Every business these days should have a website. But more than that, every business should have a surefire strategy for using their website to gather leads and accelerate sales. Full Story: Entrepreneur

Connecting with Older Consumers: Marketing Strategies That Work

Connecting with older consumers is challenging, especially when you consider that most of the folks who work for ad agencies are millennials who don’t have much intimate knowledge about older consumers. Full Story: Business 2 Community

How to win at mindshare using content marketing?

If you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Full Story: ClickZ

5 Ways Virtual Reality Marketing Can Grow Your Business

Volvo knew that every potential customer can’t reach out to a Volvo dealership and so it changed the game and tried to reach all its potential customers instead. Full Story: Business 2 Community

What marketers need to know about authenticity in influencer marketing

Advanced authenticity analytics key to campaign success. Full Story: MarTech Today

How To Use Influencers To Execute Successful Marketing Campaigns

Amid the pandemic, the increased use of technology and social media has brought branding relationships to the forefront of everyday consumerism. Full Story: Forbes