How To Increase Your Wholesale Sales: Three Tips
As a wholesale business, you make money when retailers buy your products. Full Story: Forbes
Here’s How to Improve Your Business’s Content Marketing
Content marketing is the only type of marketing that doesn’t cost anything. What’s more? It’s as profitable a marketing strategy as paid search advertising or paid social marketing. Full Story: Entrepreneur
CMWorld 2020 – content marketing is evolving, are you ready?
We’ve been doing some kind of content marketing for years, long before Joe Pulizzi gave it its official name. Full Story: Diginomica
Tracking What Matters: Light A FIRE Under Marketing
Most marketers have sat in meetings, presented with a dashboard full of green, indicating that they have delivered the desired number of marketing qualified leads (MQL). Full Story: Forbes
Four ways a CRM can improve marketing campaign success
Every hour of every day, we bear witness to hundreds of marketing messages. In fact, it has been reported that we are exposed to any number between 4,000 and 10,000 ads each day. Full Story: Customer Think
The Trends That Will Stay With Us And Change Marketing, Even After The Corona Is Gone
The Covid-19 pandemic has abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Full Story: Forbes
10 Inspiring Holiday Marketing Campaigns
The 2020 holiday season is upon us. Here is a list of successful marketing campaigns from previous holiday seasons. Full Story: Practical Ecommerce
Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend. Full Story: Adweek
10 Best Practices to Utilize Chat Tools for Effective Marketing
Is your business using chat tools for marketing? If not, then you might want to include them in your marketing strategy sooner rather than later. Full Story: Business 2 Community
Managing the Approval of Marketing Content and Blogs
2020 has turned almost every industry upside down. The shift to remote working has been dramatically accelerated. Full Story: Business 2 Community
What You Need to Know About Marketing to Digital Boomers
Baby Boomers are one of the wealthiest generations to date, holding $2.6 trillion in spending power. Full Story: Business 2 Community
Top Tools for Efficient and Effective Marketing
When it comes to modern-day marketing, businesses and marketers are spoiled for choice. Full Story: Henri Le Chat Noir
4 Key Benefits of Video Content
Convenience and timing play important roles if you and your business really want to stand out. Full Story: Entrepreneur
When Can I Measure the ROI of My B2B Campaigns?
When you launch an advertising campaign, you want results. For B2C products, a digital ad with an incentive, such as a discount or limited-time sale, can lead ROI in short order. Full Story: Business 2 Community
Understanding and Mastering the Virtual Sale
Here’s how to grow and nurture sales relationships in a virtual environment. Full Story: Business.com
How to organically grow your business
Starting a business is not easy and comes with many challenges. It is a costly and time-consuming process that has the added pressure of needing quick results. Full Story: Augusta Free Press
Ready for Anything: How to infuse agility into your marketing strategy
Operating with agility can help you succeed today, stay ready for anything, and save both time and money. Full Story: MarTech Today
How Brands Can Utilise UGC in their Marketing Strategy Post-COVID
A prevalent strategy during COVID-19 has been leveraging user-generated content as a way of humanising brand communications. Full Story: Talking Influence
9 Ways To Decide If Marketing On TikTok Is Worth The Investment
Content created for the online video-sharing platform TikTok is seemingly everywhere these days. With an estimated 800 million active global users, it’s easy to see why TikTok is making huge waves in social media lately. Full Story: Forbes
How Customer Data Drives Marketing And Sales Performance
We’ve been talking about data for better, smarter sales and marketing for years now. Full Story: Forbes
How to Write an Executive Summary for a Marketing Plan
An executive summary of your marketing plan gives a brief overview of how you intend to reach your target audience and drive conversions. Full Story: Business.com
It’s time for Plan C: Adjusting your marketing budgets in crisis times
The sudden global upheaval caused by the COVID-19 pandemic has pushed industries to the brink, and many companies have had to throw Plan A and even established Plan B strategies right out the window. Full Story: MarTech Today
The Importance Of A Data Warehouse In Marketing
With the vast number of brand choices presented to consumers today, customer loyalty can be elusive. Full Story: Forbes
How to Be Successful in Affiliate Marketing: 5 Simple Steps to Follow
So, you want to tap into the billion-dollar affiliate marketing industry? You’re one step closer to earning that passive income of your dream. Full Story: BOSS Magazine
4 Ways Nonprofits Can Leverage Content Marketing Strategy to Increase Donations
Donations are the lifeblood of nonprofits—they fuel your philanthropic work and assist you with overhead. Full Story: Business 2 Community
Marketing Is Expensive. Is It Really Worth It?
Why marketing is so expensive, and what plan is right for your business. Full Story: Entrepreneur
11 Original Ways To Leverage Influencer Marketing For Maximum Impact
Although influencer marketing is not a new phenomenon, it seems to evolve more quickly than other forms of marketing and advertising. Full Story: Forbes
Four trends that show how influencer marketing has evolved in 2020
The start of the Covid-19 pandemic resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. Full Story: Econsultancy
What to look for in a quality database in B2B Marketing
This infographic offers a checklist of what B2B companies should be looking for in a quality database. Full Story: FOOD Magazine – Australia
A Guide to B2B Thought Leadership Content Success
Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. Full Story: KoMarketing Associates
Small Business Marketing Strategy – 5 Things You Need to Know
Sometimes we need to get back to basics when creating a marketing strategy for your small business. Full Story: Business 2 Community
10 killer tips to improve your YouTube marketing strategy in 2020
Videos are the new form of content. For people with an attention span varying between a few seconds to a minute, the only way to reach them and keep them engaged is through the video format. Full Story: News Anyway
11 Smart Ways To Adapt Marketing Campaigns This Holiday Season
Seasonal marketing campaigns may look a little different this year. Full Story: Forbes
5 ways blockchain marketing helps small businesses
What comes to your mind when you hear the word blockchain? Perhaps the first thing that crosses your mind is cryptocurrency. Full Story: Geospatial World
Why Educational Marketing Is More Important Than Selling During A Crisis
If there’s one thing the pandemic has shown us, it’s that customer engagement is changing across all industries. Full Story: Forbes
Top Seasonal Marketing Ideas for Your Business
As the winter months commence, there are many national days and seasonal events that lie ahead. Full Story: ABCmoney.co.uk
Marketing’s Essential Role In Change: Gaining Insight On How Employees Feel
Role, function, tenure. These data points tell you nothing about who someone is and what matters to them. Full Story: Forbes
Five Marketing Strategies to Come Out of the Recession Strong
A recession is undoubtedly the most difficult phase for any business. When a downturn has universal dimensions, your business may be caught ill-equipped to deal with great challenges. Full Story: CoFounder Magazine
Six tips for performance marketing in a tech-focused future
Investing in technology now is a surefire way to guarantee you are prepared for the challenges to come. Full Story: Retail Week
13 Absolute Don’ts When Crafting A Personalized Marketing Campaign
We all understand the power that personalized marketing can have on a modern audience. Yet despite its appeal, there are a lot of ways that customized marketing can go wrong. Full Story: Forbes