Tips to Adapt Your Black Friday Marketing Strategy for 2020
There’s no question that the upcoming holiday shopping season, and Black Friday in particular, promises to be the strongest on record. Full Story: Total Retail
Why ABM Should Be Your Next B2B Marketing Strategy
For many marketers, it can be difficult to tell the difference between which strategies are new and exciting right now, and which are actually going to work for their brand or company. Full Story: Built In Chicago
How to Use AI to Create a Data-Driven Digital Marketing Strategy for Your Startup
When you’re growing your startup, there are countless things to consider – from product design to hiring your team. Full Story: ReadWrite
Why an Omnichannel Marketing Strategy will dominate in a post-COVID future
While the pace of change is dizzying, research shows us that a consistent omnichannel strategy is the best solution now and in the years ahead. Full Story: SA PROMO Magazine
4 Tips to Market Your Small Business Locally
Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. Full Story: Business 2 Community
How influencer trends might impact 2021 marketing strategies
Influencer marketing is one of the most common and most effective marketing strategies in 2020. Full Story: AffiliateINSIDER
Crucial Steps for Creating a Successful Marketing Campaign
A goal to “increase sales by 25% over the next two months” is much better than only saying “more sales”. Full Story: Communal News
Agile marketing tips to grow your startup even faster
Don’t wait — implement agile marketing today. Full Story: TNW
9 Effective Strategies For Marketing Your Small Business
All businesses require a solid marketing plan that helps you gain an edge over your competitors so you can stand out in your industry. Full Story: Inc42 Media
How to unlock B2B marketing ROI through connected experiences
Personalising individual experiences may no longer be considered an ‘extra’ offering in B2B marketing. Full Story: Campaign Asia-Pacific
Here’s why conversational marketing is key to accelerating revenue
If consumers are no longer buying things the way they used to, you can safely assume that the way businesses have been taught to sell things is not half as effective as it was years ago. Full Story: Bizcommunity.com
Your performance marketing KPIs are obsolete
It’s a tale as old as time for marketers: “how do I know the ROI of my ad investment?” Full Story: TNW
If you build it (and your online presence) they will come: How to get digital marketing right
Digital marketing for small businesses has never been more important. Full Story: SmartCompany.com.au
5 Ways to Make Your Content Marketing Strategy Work for Your Small Business
Content marketing is widely successful for generating new leads and attracting new customers to your business. Full Story: Small Business Trends
A Visual Guide to Influencer Marketing Strategies
Are you considering launching an influencer marketing strategy for your business? Want to know how to get started with your first social media campaign? Full Story: Social Media Today
5 Tips For Optimizing The Marketing Efforts Of Your Fitness Business
Marketing your gym is a crucial part of running a fitness business. Full Story: Club Industry
Want To Target Generation Z? You Need A Snapchat Marketing Strategy
It feels like every week there’s a new article debating whether Snapchat marketing is dead. The answer, however, almost always, is a resounding no. Full Story: Forbes
Why and how a modern marketing strategy should put customer experience first
This trend gradually permeated all of IT, before making its way through customer and buyer experiences, regardless of sector. Full Story: Global Banking And Finance Review
Four ways to boost digital marketing effectiveness for retailers
COVID-19 has turned nearly every facet of life upside-down, and as a result, there are several industries that have suffered significantly over the last six months. Full Story: ClickZ
How Gen Z Is Transforming Digital Marketing
Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media. Full Story: Entrepreneur
Five reasons why affiliate marketing keeps on growing
Affiliate marketing is fast becoming an area of expertise within the digital framework. Full Story: The Drum
How to Improve Lead Generation With These 6 SaaS Marketing Strategies
Once you set up your online business, especially one that relies on a SaaS business model, you’ll find that the biggest, continuous priority is generating more leads. Full Story: Digital Market News
CRM Leader Really Simple Systems Launches New Marketing Tool
Leading cloud software developer and vendor, Really Simple Systems, has today announced the release of a new integrated marketing tool, as part of its all-in-one CRM solution. Full Story: Martechcube
Four content marketing tools to consider in your next marketing campaign
Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. Full Story: Media Update
Why Customer Champions Need to Be a Part of Your Marketing Strategy
Building trust and credibility is essential when engaging with prospects. Full Story: Entrepreneur
4 Analytics Categories To Track To Improve Your Marketing Strategy
The use of data and analytics is growing at a rapid pace. Full Story: Forbes
Five Steps For Implementing An Account-Based Marketing Program
Sellers have always looked after their best customers. It stands to reason, right? Customers who spend the most need to be looked after or they may go elsewhere. Full Story: Forbes
Making Your 2021 Marketing Plan? These Data Points Can Help
When I received the reminder that this month’s article was due I thought, “Nooooooooo … I’m too busy planning for 2021!” Full Story: CMSWire
Marketing Isn’t (Just) About Marketing Any More
In the old days, the role of marketing within an organization was more straightforward. Its confines were clearer too, especially against a backdrop of B2B sales. Full Story: Business 2 Community
Smart Retail Marketing Tips for the Upcoming Holiday Season
The main test of retail marketing lies with how smart the marketing strategy is and the judgment is all open with the holiday season just around the corner. Full Story: Martechcube
The MarTech Stack Evaluation Guide for Marketing
There’s no such thing as the “perfect” marketing technology stack. Full Story: Business 2 Community
Marketing Strategy Framework: 5 Factors to Consider Before Building your Marketing Plan
Marketing today is more complex than ever with multiple business objectives, a multitude of channels available, and consumer attitudes and preferences frequently changing. Full Story: Business 2 Community
5 digital marketing strategies post COVID-19
The dawn of the digital age changed lives and the rise in digital marketing was a turning event across every industry vertical. Full Story: Express Computer
Why Content Marketing, and Why Now
Content was already king when COVID-19 came along. Now that the pandemic has shattered the standard B2B marketing plan that included face-to-face meetings and trade show interactions, content has become a primary source of information for those on the buyer’s journey. Full Story: CEOWORLD magazine
Your Content Marketing Should Look More Like Netflix, Not Webster’s
If your website looks more like Webster’s then Netflix, you’re in trouble. Full Story: Forbes
The Three Key Types of Influencer Marketing Campaigns
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Full Story: MarketingProfs.com
5 ways to use structured data in B2B marketing
Structured data is added to a webpage to help Google understand what’s on the page. Full Story: B2B Marketing Online
5 Reasons You Must Include Targeted Marketing In Your Strategy And How To Get Started
Wondering how you can increase your sales? Or get more people talking about your business? Full Story: Star of Mysore
The Role Customer Experience Plays in Marketing Your Business
If I ask you what marketers do to upscale their business, I bet you will guess “social media,” “using ads,” “video marketing,” or providing “mobile-first experience.” Full Story: Business 2 Community
How to Adapt Your B2B Marketing Strategy to COVID-19
The world isn’t ending, but there’s no doubt that it’s already deeply changing. So, why isn’t your B2B marketing strategy? Full Story: Business 2 Community