The key to growth marketing during uncertain times

When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism. Full Story: ClickZ

If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed

With more channels, more content, more touchpoints, and more tools, coordination is key. Full Story: Entrepreneur

Four Powerful Ways Businesses Can Grow With Predictive Marketing

Imagine being able to look into the future and see whether marketing campaigns are home runs or duds. Full Story: Forbes

The best marketing comes from businesses that commit

There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team. Full Story: CampaignLive

What a long, strange year in digital marketing

Looking back at the changes forced on B2B and consumer marketing strategies. Full Story: MarTech Today

How the COVID-19 Upended Sales, Marketing and More

Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly return to normal. Full Story: MarTech Series

3 Essential Marketing Strategies for a Successful Holiday Season

The holiday season will make or break revenue goals for almost every retailer this year. Full Story: Total Retail

10 Signs that your business is in a marketing rut

It’s pretty easy to get stuck just going through the motions of everyday tasks. Full Story: Media Update

3 Guidelines to Focus Your Digital Marketing Strategy — and See Results

Do digital marketing the smart way, not the hard way. Full Story: INSTORE MAG

4 Crisis-Proofing Lessons for Small Business Owners

A crisis is not all-together bad, it helps us think deeper, stretch our imagination, restructure our organizations, and discern the real needs of our business. Full Story: Entrepreneur

B2B Content Marketing: 5 Trends That You Need to Watch in 2020

How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? Full Story: Business 2 Community

How to Create Meaningful Future-Proof Content

These days, so much about the future seems uncertain. Even without a global pandemic, job losses, distance learning, election uncertainty and social unrest, the fast pace of technological advances makes it difficult to guess what tomorrow may bring. Full Story: Business 2 Community

We Know Marketing Is A Strategic Function, But Does The C-Suite?

When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. Full Story: Forbes

The Sales Sweet Spot: Four Stages Of The Content Marketing Sales Funnel

As an entrepreneur, you’re probably already familiar with content marketing. You know that it’s one of the biggest components of marketing your business. Full Story: Forbes

How to Track and Analyze Your Self-Storage Marketing Campaigns

There are many ways to market your self-storage business these days, but if you aren’t tracking your efforts, you’ll never know which are working. Full Story: Inside Self-Storage

The New Marketing Dichotomy: Be Agile or Be Obsolete

In the years since its inception, Agile marketing has provided enormous benefits to the organizations willing to do the hard work needed to adopt it. Full Story: Business.com

15 Essential Steps In Building A Successful Holiday Marketing Campaign

To help, 15 professionals from Forbes Communications Council examine the essential steps in putting together a successful holiday marketing campaign. Full Story:  Forbes

Three Ways to Integrate Print and Digital Marketing

In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other’s strengths and create greater impact. Full Story: MarketingProfs.com

Where Should Your Marketing Teams Focus Their Skills Training?

What are they retraining their teams on? What are the necessary skills to survive in marketing in 2021 and beyond? Full Story: CMSWire

7 Marketing and Customer Experience Tips for a Different Holiday Season

Are your marketers and customer experience professionals ready for the 2020 holiday season? They ought to be. Full Story: CMSWire

7 marketing tips to follow for a successful website launch

There’s so much more to digital marketing than simply building a visually attractive website. Full Story: TechEngage

Influencer marketing’s effectiveness — the cold hard truth

Its position on return on investments (ROI) is clear: influencers are a highly effective channel for brands to augment their marketing efforts. Full Story: The Straits Times

The Difference Between Traffic and Conversions

Marketing plans, if done right, will have KPIs (key performance indicators) that let you know whether your marketing efforts are succeeding or not. Full Story: Business 2 Community

B2B Conversational Marketing: What Customers Want

B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren’t met, according to recent research from Drift and Heinz Marketing. Full Story: MarketingProfs.com

Digital Marketing Tactics All Businesses Should Use

If you’re a business owner, people have probably been talking to you about digital marketing for ages… Full Story: Forbes

25 Smart Content Marketing Examples With The Best Results

Have you ever felt that you are running out of ideas for your content marketing campaigns? If so, don’t worry, you’re not alone! Full Story: Digital Market News

How to hone your mid-Covid marketing strategy

The tone of your marketing and your narrative is really important. Full Story: kbbreview

The Three Biggest Digital Marketing Mistakes of 2020

In order to take full advantage of everything digital marketing has to offer, banks and credit unions should carefully consider how to be proactive versus reactive. Full Story: The Financial Brand

The New Cultures Taking Over Influencer Marketing

By adopting the new cultures of community and competition, the potential for influencer marketing has soared, which is why brands should embrace these changes as we enter a new decade of influencer marketing. Full Story: Talking Influence

How to Know If Your Company Needs a B2B Marketing Agency

Hiring a B2B marketing agency may be the most beneficial next step for your company (if the price and time is right. Full Story: Thehour.com

7 COVID Clichés to Avoid in Branded Content Marketing (And What to Say Instead)

Times have changed, and of course, so have many aspects of the way we think about branded content marketing. Full Story: The Content Standard by Skyword

Why use video for your marketing?

When it comes to delivering effective, engaging and memorable marketing campaigns, video content is in a league of its own. Full Story: The Guide Liverpool

Innovative Digital Marketing Ideas to Boost Your Business Growth Amid Covid-19

In short, the uncontrolled spread of this virus is destroying the world economic growth. Therefore, many mid and small-level businesses have already declared themselves bankrupt. Full Story: CoFounder Magazine

5 Fundamental Shifts That Are Shaping Search & Digital Marketing

Businesses are rapidly transitioning to digital – with the demand for SEO at its core. Here are some of the changes marketers must pay attention to. Full Story: Search Engine Journal

How blockchain affects digital marketing?

Digital marketing is a familiar concept to every business who wishes to use the power of the internet to promote and grow their business. Full Story: YourStory.com

How to Craft the Perfect Startup and New Business Marketing Budget

You’ve finally launched your new business. Congratulations! Full Story: Business 2 Community

6 Reasons Why Video Is Hero In Digital Marketing

Using video in a marketing campaign is one of, if not, the most effective way of reaching millions of audiences today. Full Story: International Business Times

Why advertising with micro-influencers is still an effective marketing strategy

The numbers continue to show that advertising with micro-influencers is still a winning strategy. Full Story: AMEinfo

Different Ways To Use Video In Your Marketing Strategy

When it comes to storytelling, video is the most powerful way to connect with the audience, and it can lead to great success for your promotional campaigns. Full Story: Phones Wiki

15 Inbound Sales Strategies For The New Normal

Less than a year ago, sales representatives were the primary way of getting inbound leads. However, times have changed drastically since then, and we’re facing a world that doesn’t resemble itself from a mere six months before. Full Story: Forbes