Set SMART Goals for Your Content Marketing Strategy
There are so many moving parts within a diverse digital marketing strategy; it’s easy to confuse what is impacting your marketing efforts and what wastes time and money. Full Story: Business 2 Community
How to Create Killer Content Marketing Campaign
A killer content marketing campaign helps you to retain customers, to increase your SERP rankings, and to improve your conversion rate. Full Story: BBN Times
Digital Marketing Best Practices For Startups
New and innovative brands are launching every day, but the path of success isn’t easy for them because of the rapidly growing competition. Full Story: Forbes
The Marketing Weapon You Didn’t Even Know You Had: People
It doesn’t matter who you are. It doesn’t matter how hard you try, how often you post or how many people have liked your business page or followed you on Instagram. Full Story: Forbes
Why omnichannel marketing is the best strategy for short-term ad budgets
Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approaches. Full Story: ClickZ
Marketing Guide: How To Effectively Market Your Online Events
As digital get-togethers continue to be the norm in these COVID-filled times, successfully marketing your online events is more important than ever. Full Story: hypebot.com
7 Innovative Small Business Marketing Tips
If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Full Story: Business 2 Community
Understanding Analytics to Help Your Marketing Strategy
When it comes to marketing for your small business, data is your best friend. Full Story: TechDay News
15 Strategies To Guide Content Marketing Investments
With the contraction of the global economy, businesses have to pay attention to how they spend and what parts of their marketing budgets should get more attention. Full Story: Forbes
Affiliate never should have been a marketing channel
When the affiliate channel burst onto the scene in the late 90s, it was classified as a type of marketing. Full Story: ClickZ
How to Improve Marketing Attribution Without Burdening Your Sales Team
Although it sounds like an easy process, it often results in finger-pointing and blame between Marketing and Sales. Full Story: MarketingProfs.com
Privacy Concerns Will Increase the Value of Content Marketing
Increased emphasis on personal privacy, particularly with changes to Apple’s Identifier for Advertisers and the probability of cookie-less browsers soon, could increase the need for content marketing. Full Story: Practical Ecommerce
The Importance of Influencer Marketing in the Modern Era
Marketing strategies are evolving and changing with digitalization. Businesses are upgrading their skills to stay at the top of their game. Full Story: Techstory
Three Reasons Why You’re Overpaying For Your Customer Acquisition
Many business executives know how important it is to get the best possible value out of their marketing and sales budgets. Full Story: Forbes
7 Content KPIs You Really Should Be Tracking
Pageviews, Facebook likes, time on site… the list of metrics is never-ending. Full Story: Business 2 Community
A Non-Profit Re-Imagining Marketing To Millennials
When thinking of Marketing to Millennials and the topic of philanthropy more often than not we think of a co-hort that has been generous with their time. Full Story: Forbes
Building a Realistic Sales and Marketing Strategy
How many meetings have you been a part of where the head of sales points fingers at the marketing team and exclaims that no leads are being delivered, therefore marketing is failing? Full Story: WhatTheyThink
Developing Effective Peer-To-Peer Marketing: 11 Proven Tips
Peer-to-peer (P2P) marketing relies on building relationships to create marketing opportunities. Full Story: Forbes
7 Digital Marketing Techniques for Business Owners in 2020
Whether you are starting your business or running one, an online presence is essential. Full Story: The FINANCIAL
How can content marketing get closer to accountable results?
Today’s content marketing, as a marketing segment, is similar to TV advertising in the 1950s Twitter During that time, advertisers knew that TV advertising worked. Full Story: Martechcube
Precision Marketing 101: Exploring the Concepts and Tools to Do It
By focusing your marketing efforts on a particular subset of consumers, you can usually yield higher returns. Full Story: Business.com
The common mistakes businesses make with digital marketing
According to the latest statistics, the average UK business dedicates 10% of their annual turnover to marketing spend. Full Story: Elite Business Magazine
The four keys to SMB marketing in recessions
Right now, to say that Australian businesses face stiff economic headwinds is probably the understatement of the century. Full Story: Inside Retail
How To Properly Use Emojis In Digital Marketing
Everyone has definitely texted a friend or a co-worker “😀”? Full Story: Digital Market News
Marketing that Works Now! 10 Bad Habits Digital Marketers Must Leave Behind
One thing is certain in today’s innovative, digital, social, automated and always on connected world and that is change. The only guarantee we have is change. Full Story: Business 2 Community
5 Content Marketing Tips You Probably Aren’t Using But Should
You already know content marketing is important. And you’re probably already doing it. Great. Full Story: Influencive
Should Companies Invest in Content Marketing?
The core objective of content marketing is to reach and engage the desired target audience. Full Story: BBN Times
7 ways to use offline marketing to great effect
Sometimes it seems like the whole world has gone online. People watch TV and listen to the radio on the web, buy things on the internet and even socialise online. Full Story: Free Malaysia Today
How to make marketing easier by creating instead of consuming
As a small business owner, it’s easy to think that the more information you consume the more effective your marketing will be. Full Story: IamExpat in the Netherlands
10 Best Marketing Books of All Time
Marketing has gotten way too complicated and overwhelming. Full Story: Small Business Trends
Amazing SaaS Startup Growth Strategies You Shouldn’t Miss
Roughly 31 million new businesses are started in the United States each year. Going into business for yourself can be a bit scary at first. Full Story: Bull Source
10 Small Shifts That Can Make a Big Impact in Your Marketing Strategy
Improving your marketing doesn’t necessarily require a complete overhaul. Sometimes, small shifts are enough to make a major impact. Full Story: Small Business Trends
Three Steps to Better Marketing and Sales Alignment
Sales and Marketing alignment is both critical to achieve and difficult to measure. Full Story: MarketingProfs.com
14 Innovative Ways To Win Over New Customers With Content Marketing
By now, the evidence is clear: Compelling content is a crucial part of any marketing strategy. Full Story: Forbes
The existential crisis of marketing
There is an existential crisis in marketing. And in this new normal, where the revenues will fall short for all the reasons that I stated at the beginning, the expenses have to be cut back. Full Story: ETBrandEquity.com
Content Marketing for Customer Retention and Advocacy
A happy customer yields dividends over time in the form of repeat purchases, referrals, and helping to build a positive brand reputation. Full Story: Business 2 Community
This Tool Makes Video Marketing Easy for Businesses
Consumer demand for video is growing, and digital marketers are taking notice. Full Story: Thehour.com
Why Agility Is The Secret Sauce For Your 2021 Marketing
As many marketers know, nothing is certain in the world of brands and businesses, which is why marketers especially need to be able to adapt to change, and quickly. Full Story: B&T
The Top Priorities For Emerging-Company Marketing Leaders
Do you have enough focus to make a necessary business shift happen? For emerging-company marketers, too much of a good thing can be just as difficult to deal with as too little. Full Story: Forbes
Small Business Vision Series: Creating a Marketing Plan
Have a small business or thinking of starting one? Learn what a marketing plan is, how to develop one and how to use it to your advantage. Full Story: Patch.com