Marketing Tips That Set A Foundation For Improvement And Growth

Years ago, we started a digital marketing agency called Website Depot. “We” is a strong word, as it was barely a “we.” Full Story: Forbes

This Tool Makes Video Marketing Easy for Businesses

Consumer demand for video is growing, and digital marketers are taking notice. Full Story: Entrepreneur

What is B2B and B2C in marketing?

If you’ve heard about B2B e-commerce but still don’t really know what it is, here we give you the definition of this concept, also known as business to business, and we give you some examples. Full Story: Thehour.com

Marketing metrics for an evolving world

As marketers, you know that while you have pivoted your well-strategized 2020 plans, the next order of business is to make growth happen under these extraordinary conditions. Full Story: ETBrandEquity.com

Better Together: The Data Ecosystems Driving Today’s Digital Marketing Sea Change

As a longtime provider of multichannel marketing data, I’ve seen the ebb and flow of trends over the years. Full Story: Forbes

How to adapt your recruitment marketing strategy

As the dust settles from the whirlwind impacts of Coronavirus, businesses are starting to plan for the future. Full Story: Cambridge Network

How to Use Video For Marketing

Video is a highly effective way for marketing a business because of engagement. Full Story: Business 2 Community

Transformation or Modernization: What Does Your Tech Stack Need?

Are You Ruining Your Content Marketing Strategy? How to Better Vet Referral Traffic in Google Analytics. Full Story: CMSWire

4 Reasons Why Focusing On Community Is Your Best Marketing Strategy

Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. Full Story: The Advocate

Marketing Amid a Pandemic: 3 Ways to Adapt to the Paradigm Shift

If you can develop a resilient brand as the world has turned upside down, you’ll be well-positioned to thrive when the crisis is finally in the rearview mirror. Full Story: Entrepreneur

Six building blocks for revitalized B2B marketing and sales

COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models. Full Story: strategy+business

What Is Marketing Technology, And Why Is It Important Right Now?

As any business owner or marketer can attest to, there are limitless tools available to help your organization generate awareness and support sales efforts. Full Story: Forbes

Google Launches Mini-Site of Holiday Marketing Resources

Google launches a hub of holiday marketing resources to help marketers reach customers across Search, Shopping, and Maps. Full Story: Search Engine Journal

Why Digital Imagery Is More Than a Marketing Tool

Images are associated with marketing for good reason. Visual elements are instantly recognizable, stir emotions, and create trust. Full Story: MarTech Series

The Nuts and Bolts of Video Marketing

Chances are you here because you know that businesses cannot thrive in the digital age without an effective content marketing strategy. Full Story: TechiExpert.com

How Marketing Unconsciously Manipulates What We Buy

The forces behind our impulse purchases are often hidden. Full Story: Psychology Today

4 Reasons Why Focusing On Community Is Your Best Marketing Strategy

Digital communities are quickly becoming the lifeblood of organizations as more companies turn digital and remote. Full Story: Entrepreneur

How to Plug Digital Credentials into Your Marketing Strategy

People argue that marketing isn’t just one aspect of business operations – it is the business. Full Story: MarTech Series

5 do’s and don’ts when marketing your business

Marketing can ensure the success of a company or drive customers away. Full Story: CRN Australia

11 Top Tips For Developing Agile Marketing Strategies That Work

Agile methodology is a new way to approach complex projects, allowing them to adapt quickly to inputs from different stakeholders. Full Story: Forbes

2 strategies for creating top-of-funnel marketing content

Even when you’re excellent at making the sale, you still need people to know you exist in the first place. Full Story: TechCrunch

How Your Sales And Marketing Can Work Together In Account-Based Marketing

In a typical inbound marketing flow, a wide net is cast to bring in prospects, which are then distilled down into qualified leads and passed to sales. Full Story: Forbes

The 5 Most Important Stages in the Content Marketing Process

Looking to implement a content marketing plan for your business, but not sure where to begin? Full Story: Social Media Today

Stay on track with your content marketing

Your content shouldn’t give readers a déjà vu feeling. Nor should they feel like they’ve stepped onto an automobile showroom. Fortunately, a lot has been written by top content marketing strategists on how to give your audience what they’re looking for — while benefiting your business. Full Story: MultiBriefs Exclusive

5 ways to pivot your marketing for 2020’s challenges

No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. Full Story: Inman

Marketers misunderstand the two tasks of online advertising

This year Facebook is 15 and Google is 21, but as advertising channels for big brands, neither has emerged from the troublesome teenage phase into a fully effective adulthood. Full Story: Marketing Week

Simple marketing can be highly profitable: Two quick tips for your small business

Best of all this concept of doing something very simple and enjoying great results can be applied to your marketing as well. Full Story: Stuff.co.nz

Work From Home Is the Future. Should We Start Substituting Marketing Communications?

Now that Twitter, Facebook, and Apple say employees can work from home indefinitely, it’s supposedly the end of the office as we know it. Full Story: MarTech Series

Understanding bias and algorithms in marketing

Algorithms are the set of instructions designed to perform a specific task. Full Story: THE WEEK

Inbound Vs Outbound– The Pillars of Todays Marketing World

With marketers fighting to grab the attention of the clients, words like inbound and outbound marketing strategies are thrown around. Let’s see they mean and how can one leverage them to their aid. Full Story: TechFunnel

The Basics Of CBD Marketing Vs. CBD Branding

Building a CBD business in 2020 and beyond is a challenge that more and more entrepreneurs are answering. Full Story: Forbes

Marketing Accessibility Based on Human Life Experiences

Learn why inclusive web design trumps AI-based accessibility remediation solutions and the importance of marketing with people – not sales – in mind. Full Story: Search Engine Journal

How to Acquire New Clients Using Content Marketing

Content can be one of the most powerful tools in your marketing weapons arsenal. Full Story: Finance Magnates

Building a Better Next Year: Crafting a Marketing Strategy for 2021

If you’re feeling drained or unsure what the next year will bring, try doing something optimistic and strategic. Try working on your 2021 budget. Full Story: Law.com

What Digital Marketing Will Look Like Once The Cookie Is Dead

Then the pandemic reached U.S. shores, and marketing departments around the country shifted their focus to their brands’ short-term survival. Full Story: Forbes

Why Visual Marketing Strategies Matter For Your Business

In the current age of constant distractions and visual stimuli, no business can do effective marketing without adding visual strategies to the mix. Full Story: More About Advertising

How to Synch Marketing and Sales to Achieve Growth

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. Full Story: Business 2 Community

Is Your Marketing Budget Under Threat? Here’s What to Tell Stakeholders

Marketing is chronically underappreciated. Full Story: MediaPost Communications

How fake clicks lay waste to digital marketing

ADS go where brands think people will see them. And in the digital world, the more clicks, user activity and downloads that an app registers, the better the chances of a digital ad being seen by the mobile user. Full Story: The Business Times

Influencer marketing ‘has motivated 51% of consumers to make a purchase‘

More than half (51%) of consumers have purchased a product or service based on an influencer endorsement in the past two years. Full Story: Netimperative