Why digital events should be part of your marketing mix
Time to add a new flavor to your marketing strategy cocktail. Full Story: TNW
Inbound Marketing, Meet Inbound Video
At first, we told clients that video should be done by video experts. We, too, thought that you needed a bank of expensive equipment and a Hollywood crew to do video. Full Story: Forbes
Best Practice: Four ways to leverage lifecycle marketing
Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy. Full Story: ClickZ
Defining product strategy, management and marketing
As with marketing strategy, product strategy should flow from the wider business strategy. Full Story: Econsultancy
How the top 3 marketing tricks of 2020 can make Halloween a treat
Let’s face it, this will be the strangest Halloween in history. Families are concerned about balancing fun and safety. Full Story: The Drum
In the current economic straits, with high volatility and public health concerns still very much on people’s minds, the task of measuring your marketing success can sometimes take a back seat. Full Story: Business 2 Community
3 Keys to Successful Marketing
Advisors just need to know if new clients, and the right type of clients, are coming in the door. Other measures don’t count. Full Story: ThinkAdvisor
10 EFFECTIVE WAYS TO BUILD TRUST WITH CUSTOMERS THROUGH YOUR MARKETING
Trust is a key factor in any strong relationship, including the one between a company and its customers. Full Story: AdAge.com
How To Keep Your Content Marketing Strategy Alive Through A Crisis
The coronavirus pandemic continues to ravage countries around the world. Full Story: Forbes
A comprehensive marketing strategy is essential for your business
Marketing is one of the most important things any business can do, and it’s essential that your business develops a marketing strategy that’s comprehensive. Full Story: SWNS Stories
10 Effective Digital Marketing Tips to Grow Your Local Business
If your business isn’t online, you are missing out on potential customers. Digital Marketing is essential for a successful online presence. Full Story: YourStory.com
3 Reasons Marketing Is The New Sales
Marketing lets you build a relationship with consumers and earn their trust so they want to spend with you. Full Story: Entrepreneur
When Marketing, Don’t Forget the Influencers
When you are helping your clients select the target audiences for upcoming campaigns, are influencers on the list? We hear more and more about “influencer marketing,” but how does it work? Should you be helping your clients do it? Full Story: WhatTheyThink
Five Predictions For Marketing In 2021
It’s late summer in 2021. The Covid-19 vaccine has been widely distributed, and business and consumer behavior has returned to a new normal. Full Story: Forbes
The Marketing Landscape Post-Lockdown
Many different aspects of a business’s overall operations will have required change to some extent over the past few months, including their marketing efforts. Full Story: Business 2 Community
Why B2B Reviews Should Be An Essential Part Of Your Marketing Mix
No matter what industry you’re in, gaining third-party validation and customer reviews is important. Full Story: Forbes
Three components that make up a great marketing strategy
Every great marketing strategy is made up of several components that steer the brand towards success, says the team at Newsclip Media Monitoring. Full Story: Media Update
How To Make A Killer Digital Marketing Strategy
A marketing strategy is designed to help you sell your products or services. Full Story: Men’s Gear
The content gold mine your brand needs to leverage: Long-term trending topics
When you hear “trending topics,” you probably think of Twitter or other social channels where they show what topics are most buzzworthy on the platform at that moment. Full Story: TNW
6 Ways to Kickstart Your B2B Lead Generation
Generating leads for your B2B business can be difficult and time-consuming at the same time. Full Story: Customer Think
10 Mistakes People Make When Starting a Digital Marketing Agency
Focus on showing customers the value you bring to the table, gain their trust and make them see you’re the expert they need. Full Story: Entrepreneur
3 Tips to Help Pivot Your Marketing Strategy Right Now
Countless aspects of life have changed since the Covid-19 outbreak, including the way people communicate and consume. Full Story: Adweek
Three Tips For Leaders As Marketing Goes Under The Microscope
While we may not realize it, marketing leaders have an incredibly tough job. During the best of times, we’re responsible for helping different people and teams cohesively build a brand, leverage technology, make strategic use of digital platforms and more. Full Story: Forbes
How important is an influencer marketing data platform?
If you work in the influencer marketing industry, as either a brand or a content creator, you can appreciate the importance data holds in the influencer marketing decision making process. Full Story: The Drum
3 Keys to a Highly-Effective Content Marketing Strategy
Zero in on these three areas of content marketing to boost engagement with customers and prospects. Full Story: Entrepreneur
360° Marketing Strategy – a new way of developing business
360° Marketing Strategy as the word means is an entire circle of a campaign comprising all marketing mix components. Full Story: Stanford Arts Review
How To Effectively Market Your Small Business
When your business finally starts to gain traction, you need a plan to streamline your processes and market it effectively. Full Story: Forbes
Marketing Your Home-Based Business On A Budget
A crisis is when most people stop taking actions due to fear. Then, some people see challenges as opportunities and innovate to make things better for others. Full Story: Forbes
Marketing And Sales Alignment: Getting Along To Get Ahead
In the marketing world, we often measure our success by looking at engagement. How many people opened that email? Full Story: Forbes
Three ways to improve brand sales
Improving your brand sales strategy is the key to boosting your business’s revenue. Full Story: Media Update
6 Marketing Personalization Challenges That Prevent Scaling
Personalization used to be something that was nice to offer your customers. Today, it’s an expectation. Full Story: CMSWire
Ethical marketing: Five brands who got it right
Ethical marketing is more than just a strategy used to expand your consumer base; it’s a business philosophy. Full Story: Media Update
Why your affiliate program needs to be marketed like a brand
How much care and attention are you spending on marketing your affiliate program? Full Story: The Drum
How to Create Custom Promotional Products
During the current technological times, companies are fast to dismiss the benefits of promotional items. Full Story: BOSS Magazine
Why Conversational Marketing Is Perfect For Your Tech Business
Even with the evolution of technology, people are still having conversations. Full Story: Forbes
How To Improve Your Business Online | Useful Tips
If you do not understand how to improve your site or your social networks represent your business, chick this post out. Here are 10 tips on how to improve your business online. Full Story: Armenian Reporter
How to Nail Your Content Marketing Strategy: Part 2
Promoting branded content is more than just creating a blog post and sharing it on social media. Full Story: Business 2 Community
Steps to Create an Effective Content Marketing Plan
Having an unplanned business, it will eventually fail. It’s not true that running a business without understanding your objectives and actions can be done. Full Story: The Union Journal
10 Words to Avoid From Your Content Marketing Vocabulary
They are just like nails on a chalkboard, they indicate a bad image every time you hear or read them. Unluckily, you hear and read them a lot, and you cringe every time. Full Story: The Union Journal
What will Stop the Dip in Retail Sales During the COVID-19 Pandemic?
Even fast-food is not selling like it used to in the Pre-COVID days — that’s the kind of challenge we are witnessing in retail sales. Full Story: MarTech Series