Successful Marketing Requires Strategy
Developing a marketing strategy requires several stages, and you can’t rush the process. Here’s how to create a strategy that takes you to your goals. Full Story: Forbes
The 12Ps of marketing technology (martech)
Further, for martech to succeed, the technology needs to be successfully adopted and utilized by the marketing team in a manner that advances, or accelerates, the marketing strategy. Full Story: ClickZ
8 Outbound Lead Generation Tactics to Drive Sales Fast
With all the focus on the great returns that inbound lead generation provides, outbound lead generation has been left in the dust. Full Story: Business 2 Community
5 Tips To Succeed In Digital Marketing For Logistics Companies
In today’s highly competitive work environment, the potential growth of B2B digital marketing is no secret. Full Story: DC Velocity
How to Do Content Marketing like a Pro
Good thinking. Content marketing can help you cut through the noise and be heard by relevant audiences. Full Story: Business 2 Community
Why it is So Important to Follow Up With Leads
According to IRC Sales Solutions, only 2% of sales are made during the first point of contact. Full Story: Small Business Trends
5 Strategic Tips On Digital Marketing For Businesses To Survive The COVID-19 Pandemic
Businesses from across the world have taken a serious hit with the spread of COVID-19. Full Story: International Business Times
How to Run Cost-Effective B2B Online Marketing Campaigns?
Times are tough. The economic fallout resulting from the COVID-19 pandemic has been disastrous as consumers and businesses alike have changed their buying and spending habits to survive. Full Story: MarTech Series
4 Actionable Ideas for a Data-Driven Digital Marketing Strategy
More and more people are jumping on the bandwagon called data-driven digital marketing because one of the most significant advantages it can offer is a more personalized user experience. Full Story: Newswire
How to Discover Internal Marketing Success Gaps
If you’re like other business owners, you want to find success. Full Story: Business 2 Community
How To Use Customer Feedback To Grow Your Business
Do you want to grow your business? If so, you should start by listening to what your customers have to say. Full Story: Forbes
7 Ways to Measure Content Marketing ROI
From SEO to content, every marketing spend has to be justified. That said, it’s easier to prove the effectiveness of some forms of marketing more than others. Full Story: Business 2 Community
How to Exceed Customer Expectations with Omnichannel Strategies
Today’s consumers want the freedom to search the web for the products and services they need wherever they are online. Full Story: Customer Think
Three Lessons Learned On Marketing During A Crisis
In an instant, we needed to adjust our marketing strategy, and the pandemic taught us to see our marketing plan from a whole new angle. Full Story: Forbes
2020 guide to helping sales and marketing work effectively together
Irrespective of whether your goal is alignment or integration, the key levers that will be used by a successful organisation remain the same. Full Story: B2B Marketing Online
13 Signs Of A Bad Sales-Marketing Relationship
Many non-specialists think that sales and marketing are in the same department because they’re so closely related. Full Story: Forbes
How to Formulate Effective Marketing Strategies Using Data Science
Studies show that the global data sphere will grow to 175 zettabytes by 2025 from 33 zettabytes in 2018. Full Story: Influencive
6 Low-Cost Marketing Ideas for Small Businesses
Many businesses are struggling with decreased revenues, fewer customers, and increased costs. Full Story: Tacoma Daily News
How to manage a rebrand in the midst of COVID-19
Rebranding can be difficult at the best of times. Companies fear losing recognition, customer retention and brand loyalty. Full Story: DynamicBusiness
Top 20 Marketing Videos Of All Time
With people watching over 500 million hours of video content on YouTube alone, no one can question the efficiency of marketing videos. Full Story: Digital Market News
Three platforms that a business needs for online visibility
With the right tools, a website can also provide insights that can help shape a business’ online marketing strategy. Full Story: BusinessWorld Online
Content marketing puts the focus on creating and publishing content to be distributed to your target audiences online. Full Story: Lancashire Business View
Have you thought about your marketing strategy for 2021/22?
In this article I want to discuss what the future could potentially hold for markets of wheat, barley and oilseed rape. Analysis from our Farm Economics team has put figures on cost of production for the 2020 harvest. Full Story: ahdb.org.uk
10 Co-Marketing Examples That Prove How Partnership Marketing Drives Sales
There comes a time when many brands need to leverage their marketing strategies by doing something daring and exciting to capture the attention of untapped market segments. Full Story: Business 2 Community
Which Marketing Strategy Is Best For Your Brand: SEO Vs PPC?
If you are just beginning with marketing strategies, you must be struggling to understand the difference between SEO and PPC. Full Story: Digital Market News
How APIs Can Support Your Content Strategy
Content is something that has to be at the heart of any marketing campaign. Your marketing efforts will only be as successful as the efficiency of your content. Full Story: Martechcube
Why Automotive Marketing Is Changing And How To Meet The Demand
Although automotive sales dropped earlier this year due to the pandemic, demand is on the upswing again. Full Story: Forbes
Micro-Moments Marketing: The Modern Customer Journey
The journey for the modern consumer has evolved to a point where a simple buyer persona research is not enough to be able to outline it. Full Story: Digital Market News
Six Ways To Step Up Your Marketing In 2021
At my company, we’re certainly no strangers to how technological changes impact buyers’ decisions. We’ve seen digital marketing connect to buyers in new ways thanks to advances in tech. Full Story: Forbes
Marketing with minimal resources for startups
For multinational corporations and startups alike, marketing is a key component of the business. Full Story: KrASIA
Three Ways To Determine Your Digital Marketing Budget
Setting a digital marketing budget can be tough. This is because most businesses don’t establish a budget until they’re large enough to afford it. Full Story: Forbes
Three Amazon Marketing Strategies For 2020
This year has been very interesting for sales across many industries. Full Story: Forbes
Many B2B companies are now considering how to invest their marketing budgets for 2021. Full Story: Big Rigs
Three Essential Digital Marketing Channels In 2020
To say 2020 has been a challenging time for marketing professionals would be an understatement. Full Story: Forbes
Essential Marketing Tips for Businesses during COVID
While numerous organizations are struggling to keep their entryways open in the midst of the mass terminations and stay-at-home requests, different businesses have kept working, falling under the fundamental business class. Full Story: StreetInsider.com
What We Can Learn From The Sharks About Marketing
It’s my own personal Groundhog Day. Within my business strategy practice, I have a daily conversation with clients about poor targeting. Full Story: Forbes
A 10-Minute Guide to Inbound Marketing for Startups
When you talk about inbound marketing, one brand seems to lead the pack – Hubspot. Full Story: Influencive
Tips for Responsible and Smart Marketing During the COVID-19
Covid-19 has taken over the world. Though, not exactly the first pandemic that the human race has ever seen, but definitely one of the largest health issues faced by millennials ever. Full Story: CXOToday.com
Marketing in the Age of Resistance
Modern consumers are as politically and socially conscious as ever. Full Story: Harvard Business Review