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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – September 9th, 2020

Are You Ruining Your Content Marketing Strategy?

Every B2B marketer is doing content marketing in one form or another. Full Story: CMSWire

How Online Marketing Can Help Any Business To Steer Around?

Online marketing is the practice of generating cutting edge traffic to convert into sales and customers. And there are hundreds of ways to do this. Full Story: Customer Think

How to Determine Your Customers’ Pain Points For Inbound Marketing

When you are implementing an inbound marketing strategy, you are going to need to have plenty of content. Full Story: CoFounder Magazine

What to Include on Your B2B Content Calendar

Many fantastic marketers are stumped when it comes to building out a content calendar that will help them achieve their short and long-term objectives. Full Story: Business 2 Community

Transforming Marketing Trends & Tips to Excel

Marketing is a fundamental step for every business to reach out to its customer. Full Story: Siliconindia.com

The bottom line is not the only indicator of success in customer satisfaction

There are many ways to assess the impact of a marketing strategy on customer satisfaction levels but using bottom-line numbers as the ultimate indicator no longer cuts it. Full Story: Bizcommunity.com

12 Common Mistakes Businesses Stumble Over In Account-Based Marketing

Account-based marketing (ABM) has been around for a long time, but it can be a challenging concept for businesses to grasp as it comes with its own, different set of challenges and practices. Full Story: Forbes

Five Useful Tips For Increasing B2B Engagement With Corporate Videos

Catering to a buyer persona is convenient for B2C brands because you have data, analytics and consumer trends on your side. Full Story: Forbes

Integrated Marketing Platform | Daily Update – September 8th, 2020

3 Effective Low-Budget Marketing Strategies for Start-ups

In every business, the competition is always very stiff. So when you’re starting up your new business, it is not enough that you have the best quality product or service only. Full Story: TechDay News

Influencer Marketing in 2020 – Are We Sick Of It Yet?

Influencer Marketing is one of the biggest marketing trends for the past five years. Full Story: Business 2 Community

This is how you can optimize your marketing campaigns with AI

What are the main advantages of AI in marketing and how can it help you optimize your campaign’s performance? Full Story: Business MattersBusiness Matters

Predicting the Future: Marketing science or marketing myth?

Some marketing commentators say attempting to predict the future falls into that realm. Full Story: CMO

TikTok marketing strategies that work for brands

TikTok is one of the most rapidly growing platform. Full Story: Business Matters

Tips for Starting Your Own Nonprofit

We live in a time where not only are there ample opportunities to start a business, there is a greater emphasis than ever for supporting social and environmental causes in general. Full Story: TechDay News

How to Choose the Right Marketing Strategy for Your Business

A marketing strategy is shaped by a businesses’ strengths, opportunities, and goals, and directs the more specific deliverables of the marketing plan. Full Story: Business 2 Community

Intent-driven content: A fresh marketing strategy to boost your brand

When it comes to analyzing what your customers want during the COVID-19 crisis, your brand has most likely had to do quite a bit of scrambling on an ongoing basis. Full Story: MultiBriefs Exclusive

Integrated Marketing Platform | Daily Update – September 4th, 2020

Make Sure You’re Deploying the Right Digital Marketing Strategy

Another survey from WebStrategy noted that almost half of community financial institutions that responded spend between 10-19% of their marketing budget on social media marketing. Full Story: Finextra

How you can improve your cross-channel marketing strategy

Implementing your strategy across all online channels is no walk in the park. Full Story: The Drum

Can your business survive online without digital marketing strategy?

While many businesses are moving forward and making sure to adopt a digital marketing strategy, many are still in doubt as to whether or not they need one. Full Story: Bulawayo24 News

15 Best Tips For Designing A Low-Pressure Marketing Campaign

Marketing has changed drastically over the years. What worked before as aggressive selling is now frowned upon because the world’s social etiquette has also changed. Full Story: Forbes

Three ways that a remote workforce can accelerate digital transformation

One of the most important points about this type of transformation is that it’s not about the technology. Full Story: Media Update

How to Make Product Videos That Actually Drive Sales

Product videos are one of the most compelling types of marketing content for showing audiences what you’re offering—not just a product or service, but a solution to their problems. Full Story: MarketingProfs.com

Improve Your Business CRM with These 4 Tools

Today I have some CRM sales resources to help you attract more leads over the competition in your niche. Full Story: Business 2 Community

How Local Businesses Can Survive Without a Website

It is hard to imagine operating a business without a website. Full Story: Street Fight

Integrated Marketing Platform | Daily Update – September 3rd, 2020

12 Clear Signs Your Current Marketing Strategy Isn’t Working

To set your company apart from its competition, you need to tell a unique story. Full Story: Forbes

When, How, and Why of Adjusting Marketing Strategy

There comes a time in the organization when the marketing strategy needs to be adjusted. Full Story: Business 2 Community

How COVID-19 Is Changing Consumer Patterns—and Why Marketing Strategy Should Change With Them

Marketers are anxiously awaiting the world to “return to normal,” but what does normal look like? Full Story: WhatTheyThink

Intent-driven content: A fresh marketing strategy to boost your brand

When it comes to analyzing what your customers want during the COVID-19 crisis, your brand has most likely had to do quite a bit of scrambling on an ongoing basis. Full Story: MultiBriefs Exclusive

In Marketing, A Strong Brand Is The Ultimate Influencer

When done right, influencer marketing can help brands more meaningfully and authentically connect with new audiences at scale. Full Story: Forbes

Why Entrepreneurs Need Agility Now More Than Ever

In these trying times, we’re already discovering that the businesses most likely to come out on the other side are the ones with the ability to adapt. Full Story: Forbes

The changing role of digital marketing

With the ongoing digital evolution, the functions of public relations and event management have gone through a drastic change over the past decade. Full Story: Marketing Interactive

12 Reliable Marketing Channels That Help Entrepreneurs Reach Their Target Audiences

Keeping current customers happy and consistently gaining new ones are the keys to sustained growth for any business. Full Story: Forbes

Integrated Marketing Platform | Daily Update – September 1st, 2020

How To Approach Virtual Events As A Long-Term Marketing Strategy

Well, 2020 hasn’t been going the way you planned, has it? Full Story: Forbes

Data storytelling: telling a story with data

What does it means to do storytelling with data? Full Story: Doxee

B2B Content Marketing Strategy in 2020:

Content forms the backbone of every brand strategy with varying objectives- be it brand awareness, generating leads, or building a community. Full Story: The Union Journal

8 Tips for an Effective Video Marketing Strategy!

While every marketer understands the importance of video for conveying the right message to the target audience, most of them are unaware of the impact of opting for an effective marketing strategy. Full Story: The TechNews

Learn Digital Marketing Secrets From an Online Entrepreneur

More people are online than ever, and they’re there to shop, find in-person places to shop, and learn more about things they want to buy. Full Story: Greenwich Time

How To Use Customer Stories To Grow Your Business

What you say about your product matters — you want people to understand what it does, how it works and how it can make life better. Full Story: Forbes

Opinion: 3 Tips to Get the Most Out of Marketing

To get the best return on investment (ROI), convenience retailers should create a comprehensive marketing strategy. Full Story: CSPDailyNews.com

Marketing vs. delivery: Accurate representation & aspirational content

Modern marketers and marketing methods face a daily choice between accurate and aspirational presentation – presenting a product or brand as part of a certain lifestyle vs. a truthful portrayal of the realities. Full Story: Elite Business Magazine

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