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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – August 24th, 2020

Sticking Together While Staying Home: Three Customer-Oriented Marketing Strategies

Looking back at the events of 2020, many would likely agree that it’s been difficult to remain calm and confident. Full Story: Forbes

Mysterious Marketing Strategies… Revealed!

A minimalist advertising approach may sound like a slightly risky strategy, but some big brands have perfected the technique. Full Story: Bull Source

What CMOs Need To Know About Space Marketing

In October 2012, Felix Baumgartner jumped from a platform into the edge of space in nothing but a spacesuit and parachute. Full Story: Forbes

Is Influencer Marketing Worth Investing in?

Are you struggling with the decision to invest in influencer marketing? Are you worried if it will get you the desired ROI? Full Story: DC Velocity

How To Effectively Use Search Intent In Your Content Marketing

Most online marketers are familiar with search engine optimization (SEO) these days. Full Story: Forbes

Three Lessons All Brands Can Learn From Content Marketing Successes

Content marketing, when done well, can define a brand, establish thought leaders and create the kind of authority most companies only dream of commanding. Full Story: Forbes

A New Age For Experiential Marketing

Even as lockdown laws get lifted, this pandemic is likely to mark a step change in the way people interact with others and their environment; Full Story: B&T

Five Marketing Lessons From Money Management

No matter the industry, one of the main challenges I’ve faced is the allocation of the marketing budget in order to get the most out of our spend — in fact, it’s a common challenge for most marketers. Full Story: Forbes

Integrated Marketing Platform | Daily Update – August 21st, 2020

How to create a strong brand identity and marketing strategy for today

There are three main principles of marketing, Du Bois said: Price, consistency, and separating from the pack. Full Story: PropertyCasualty360

6 Reasons Why You Should Invest In Online Marketing

We are witnessing the digital revolution take shape right before our eyes. Full Story: CoFounder Magazine

8 Ways to Strengthen Firm Control On Your B2B Marketing Through Online Presence

A decade ago when somebody mentioned business to business connections and relationships. Full Story: Business 2 Community

Ways you can elevate your marketing campaign

Marketing campaigns can be huge investments but they might not always give you the results you want. Full Story: Conan Daily

What marketers need to know when choosing an influencer platform or agency

The influencer marketing industry is estimated by Business Insider research to be worth up to $15 billion by 2022. Full Story: Econsultancy

How To Reduce Digital Marketing Costs And Increase Effectiveness

I opened my first digital marketing company in 2001, and it was one of the first of its kind. We didn’t offer web development, graphic design or even hosting — we just did digital marketing, and we did it well. Full Story: Forbes

15 Questions To Ask To Ensure A Successful Marketing Partnership

The decision to hire an outside marketing agency can be a complicated one, and the wrong choice can turn your investment into more of a gamble. Full Story: Forbes

Take control of your own marketing destiny

Are you busy? Or as Northerners say, ‘Ar’ tha’ busy’? This greeting is probably the most common phrase a plumber will say to another plumber. Full Story: hvpmag

Integrated Marketing Platform | Daily Update – August 20th, 2020

Top 5 Ways to Reinvent Your Digital Marketing Strategy

In the past few years after founding the Italian Food Online Store, we’ve seen unsedimented yet steady growth in our business. Full Story: Global Banking And Finance Review

Why It’s So Important To Create A Novel Product Or Service

There’s a term called “Blue Ocean Strategy” from a book of the same name by Renee Mauborgne and W. Chan Kim. Full Story: Forbes

Why Digital Marketing Is Imperative During Uncertain Times

It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Full Story: Business 2 Community

The Best Way to Safely Connect With Your Top Clients

Even during these uncertain times, the strongest real estate marketing strategies are always looking to prioritize connection with clients. Full Story: RisMedia.com

Top 8 Reasons Why Personalized Emails Work Better

Email marketing is an effective strategy for promoting customer engagement, which can lead to an increase in sales. Full Story: BBN Times

How COVID-19 has changed global marketing strategies

The year 2020 is not over, but COVID-19 has influenced the marketing industry in the current year. Full Story: The Marketing Folks

How Can Businesses Make Revenues Through Online?

Nowadays, People are more likely to spend most of their time in the digital world than offline. With this, businesses are also parallelly changing their traditional marketing strategy and opting digital marketing strategies. Full Story: Cyberockk

How to create a strong brand identity and marketing strategy for today’s market

Successful marketing is what causes a client to choose one broker over another. Full Story: BenefitsPro

Integrated Marketing Platform | Daily Update – August 19th, 2020

10 Signs Your Digital Marketing Strategy Needs an Overhaul

Are you tired of stagnation in your digital marketing campaign? The slowdown could occur due to several reasons. Full Story: Daily Excelsior

Digital marketing doesn’t have to remain a mystery. These master courses pull back the curtain

While retail business was hurt at unprecedented levels in the wake of COVID-19, their loss turned into a big gain for digital retailers. Full Story: TNW

How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered

Platform fatigue. IP targeting’s limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. Full Story: MarketingProfs.com

How To Design An Effective Marketing Strategy After Covid

There’s no denying that Covid-19 has hugely sabotaged the world’s economy, with millions of people grappling with joblessness or reduced income. Full Story: The Next Hint Inc

This 28-Hour Bundle Can Teach You Today’s Top Digital Marketing Tools

In 2020, everything is digital. For entrepreneurs, that means you have to have a comprehensive digital marketing and advertising infrastructure if you want to see your business grow. Full Story: Entrepreneur

The Cost-Performance Paradox Of Modern Digital Marketing

Everyone wants to know “what’s the performance of my digital marketing campaigns?” That’s a good question. Full Story: Forbes

Aligning Content Management and Marketing Activities

The importance of content creation and access to existing brand assets in successful enterprise marketing and CX projects cannot be underestimated. Full Story: CIO

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Full Story: MarTech Today

Integrated Marketing Platform | Daily Update – August 18th, 2020

Small Business Marketing Guide: Everything New and Small Businesses Should Know About Marketing

When you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what’s there to do? Full Story: Business News Daily

Local Marketing Strategies for Success

Local marketing refers to strategies that target regional audiences near your business. Full Story: Business News Daily

What are the Competitive Marketing Strategies of Uber?

Uber is a massive world-renowned company that has made its way with great success around the globe. Full Story: SWAAY

Online Marketing Strategies

Today’s digital tools dominate our marketing programs; however, the principles of marketing remain the same. Think of marketing like a fishing trip. Full Story: Photonics.com

Stop Googling to See Your Own Ads

Getting ads up on Google is an exciting time for any advertiser. Full Story: JumpFly PPC Advertising News

The Five Most Important Metrics for Website Content Performance

There’s no denying that monitoring and analysing the performance of your website content on a regular basis is paramount to success. Full Story: Hit Search

Top Five Performance Marketing Strategies as We Build for Better

While the pandemic will likely have a major economic impact, brands should start to anticipate and plan their performance strategy; Full Story: PerformanceIN

Contest Marketing: Why Your Business Need it?

Whether you have a small business or big brand, the prime target for all entrepreneurs is to capture the audience’s attention. Full Story: Loop21

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