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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – August 17th, 2020

Why A Well Designed 360-Degree Marketing Strategy Is Pramount For MSMEs?

The Marketing landscape in the recent times has changed significantly with advancement in technology. Full Story: BW Businessworld

Three types of content that your company should not despise

Content marketing is one of the most complex strategies to carry out effectively. Full Story: Explica

10 Ways to Tailor Your Marketing Strategy to Your Business

Every business’s marketing strategy looks a bit different. So you need to carefully consider what options are best suited for your products, services, and customers. Full Story: Small Business Trends

What a digital-only world means for your marketing strategy

Digital channels are booming. Ecommerce activity has grown 5-10 years in the space of 3 months. Full Story: ClickZ

Data: An indispensable part of digital marketing strategy

Did you know that your online marketing strategy can have a new companion? Could you guess what it is? It is data. Full Story: Techaeris

What are Top Internet Marketing Trends You Need To Look Out For In 2020

There are quite a few internet marketing trends you need to look out for in 2020. Full Story: MENAFN.COM

Accelerated Digital Marketing Trends That Will Have A Lasting Impact

Consumers have adapted to the increasing changes in the environmental, political and economic landscape as a result of the Covid-19 pandemic. Full Story: Forbes

Enabling remote sales through digital marketing

COVID-19 is changing consumer behaviour, purchase patterns, buying criteria and touchpoints with companies. A recent Deloitte consumer survey in the Indian market revealed that: Full Story: DATAQUEST

Integrated Marketing Platform | Daily Update – August 14th, 2020

4 Ways Small Businesses can Approach Marketing During a Crisis

The devastating impacts of the COVID-19 have been felt across diverse walks of life. Full Story: Shared

Marketing tips for small businesses

Marketing is crucial for every business. When starting out it might be difficult to know where to begin, but we’ve compiled a list of tips for you to market well. Full Story: Tech Advisor

Top Benefits Of Digital Marketing Techniques

Whether you agree with me or not, digital marketing is growing at a rapid rate. Full Story: Digital Market News

Behind the scenes of landing page marketing in 2020

If you usually read our articles you will know that, at the time, we were already talking about landing pages. Full Story: Explica

How performance marketing is reinventing ROI?

A performance-based marketing strategy is nothing without setting the ROI goals. Full Story: Business Insider

11 Best Strategies To Connect With The DIY Market

The DIY movement has witnessed a renaissance since the rise of visual-based social media platforms like Instagram and Pinterest. Full Story: Forbes

Promoting your business this summer

Summer months can be slow for many industries, particularly during this unusual summer, so now is the perfect time to refresh your marketing strategy and attract new customers. Full Story: Inside Tucson Business

How To Ensure Authenticity In Marketing: 12 Critical Tips

Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Full Story: Forbes

Integrated Marketing Platform | Daily Update – August 13th, 2020

Scale up your multi-location business local marketing strategy

How many times have you said you want to improve your multi-location business’s localized marketing strategy but never get around doing it? Full Story: Martechcube

How to Develop and Track a Marketing Budget

A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies. Full Story: Business News Daily

What Is Interactive Marketing, and How Does It Help Your Bottom Line?

New forms of marketing seem to rise to the top of the priority list every few months. Full Story: MarketingProfs.com

Why marketing restructures are rarely marketing transformations

When marketers design the destination of their customer centric transformation, they need to know the starting point. Full Story: The Drum

How To Grow Your Business After COVID-19

COVID-19 has upset economic forecasts and forced many companies worldwide to rethink their business strategy plan for the future. Full Story: Global Trade Magazine

What Are Buyer Intent Keywords?

Buyer intent keywords are search queries and phrases used by people actively looking to make a purchase. Full Story: Business 2 Community

Six Ways B2B Marketers Can Harness the Power of Experiential Marketing

Much of B2B marketing is a one-way street: Companies rely on tradeshow exhibits and conferences to get their names out there and compete for business. Full Story: MarketingProfs.com

Emotions: The Secret Ingredient to a Successful Marketing Campaign

What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – August 12th, 2020

10 Components of a Profitable Marketing Strategy

A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. Full Story: Printing Impressions

Turn the Curious into Customers: How to Market Your New Business

Continually refining your marketing approach is just as crucial as placing your product in front of the right people. Full Story: Entrepreneur

5 Ways Brands Can Reinvent Their Digital Marketing Strategy

Every business owner is doing their best to survive the corona virus madness. Full Story: Liist Studio

Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal

For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space. Full Story: Business 2 Community

Four Paths to Digital Marketing B2B Success

You control the conversation and the talking points–and tell your own story. Full Story: IndustryWeek

How Much Should I Expect to Spend on Digital Marketing?

As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. Full Story: Business 2 Community

How Top Realtors Are Marketing Their Brands at The Time of Covid19

The COVID-19 pandemic is at an all-time high, and due to this unprecedented calamity, the Real Estate market has taken the worst hit. Full Story: Customer Think

Ditch the Ideal Customer Profile and Consider This Instead

Over on Tumblr, there’s a thriving community of (mostly fiction) writers. Full Story: Business 2 Community

Integrated Marketing Platform | Daily Update – August 11th, 2020

Should sales enablement play a bigger role in marketing strategy?

Sales enablement is changing – the prospect has changed the terms of engagement. Full Story: Diginomica

Five Tips for Developing a Marketing Strategy While Dealing with Uncertainty

The crisis has given advisors an opportunity to enhance their marketing approach to more efficiently target and communicate with current or prospective clients. Full Story: Travel Market Report

Reinventing Your Digital Marketing Strategy Post-Covid

I started a global branding and marketing firm 19 years ago. Full Story: Global Banking And Finance Review

Why You Should Be Using Video Marketing To Connect with Local Audiences

While there are numerous ways to get the word out about your business, a critical component of any successful online marketing strategy today involves video marketing. Full Story: Street Fight

How SMEs should approach marketing during COVID-19

It’s no secret that the COVID-19 pandemic has completely torn through the global economy and disrupted how society lives, works and communicates. Full Story: Elite Business Magazine

5 Reasons Why Instagram Carousels Are a Secret Weapon For Brand Loyalty and Engagement

Instagram marketing should be at the forefront of any digital marketing strategy. Full Story: Digital Information World

Why Some New Managers ‘Rip Everything Up’ And How To Avoid It

Let’s say you are running a new service — running like crazy. Full Story: Forbes

Here’s How Your New Business Can Reach Customers Without Overspending On Ads

As a small business just starting out, you’ll need to attract customers to keep your new company afloat. Full Story: Forbes

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