The Marketing Strategy That Never Fails
Although the growth of digital media has made life easier in a lot of ways, it has also arisen a bunch of new modern complications. Full Story: Business 2 Community
Top 14 Tools That Will Help You Create Better Content
Up your content marketing game with some of the best and proven tools for content research, collaboration, SEO, and analytics. Full Story: Search Engine Journal
Trends That Will Continue to Stay Relevant in Digital Marketing
Digital marketing has changed immensely in the last decade. There have been a multitude of changes in tactics along with Google’s search engine algorithms. Full Story: Business 2 Community
Digital marketing should continue post-COVID-19: Experts
In fact, its impact continues during the unlock process as well. Full Story: Express Pharma
Can AR Integrations in start-ups help personalise customers’ experience?
AR is now an important part of a successful marketing plan. Full Story: BW Businessworld
100 Types of Content: The Definitive Guide for Marketers
Creating content in a variety of formats will help you reach a wider audience. Here’s a list of 100 types of content you can create, with examples. Full Story: Search Engine Journal
Emerging trends in digital marketing post-COVID-19
With a nearly 100 percent increase in online sales in India, businesses and entrepreneurs now realise that the shift might be more formidable and long-term than they ever thought. Full Story: YourStory.com
3 Trends Shaping Marketing Innovation That Is Powered By Automation
To stay in the game, today’s marketers must reposition existing offerings, rethink advertising and sponsorships, and reimagine in-person events. Full Story: Forbes
Understanding channel capability for better digital marketing strategy
Fundamental to creating any digital marketing strategy is a firm understanding of what it is that channels do and who they can reach. Full Story: The Drum
7 Ways Blogging Boosts Your Business
It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained effort to turn out high-quality, shareable content across multiple platforms. Full Story: Business 2 Community
Your ultimate marketing survival strategy for the recruitment industry
As the majority of the South African workforce instantly became remote, businesses that had never managed a dispersed team were now thrown in the deep end, leaving financial strains on both employers and employees. Full Story: The Media Online
Have you ever phoned someone – let’s say a colleague or even a client – and their three-year old child unexpectedly answers the phone? Full Story: Business 2 Community
Top 4 strategies B2Bers can use to improve 2020 revenue
Though ecommerce is booming for many merchants online, the overall retail space has had a rough 2020 due to the Coronavirus pandemic and increasing worry from many consumers. Full Story: BizReport
Should You Be Running Ads And Marketing During A Pandemic?
So many factors come into play, making it difficult to know when to spend and where, as well as how to handle the delicate social and business environment. Full Story: Forbes
Six ‘New Normal’ Marketing Tips for Reopening Businesses
How many times have you heard it? Full Story: MarketingProfs.com
Content Conversations: Align Content To Marketing Goals To Maximise ROI
Marketers fret endlessly about content – moving it, mobilising it, measuring it, and managing it, but they seem to spend much less time discussing the content itself. Full Story: Which-50
5 Ways Marketing Strategy Has Changed Permanently
Marketers who embrace these changes will be able to grow their brands even if the downturn continues. Full Story: Entrepreneur
3 Ways to Diversify Your Digital Marketing Strategy
It’s easy for small businesses to rely on one platform for all of their digital marketing, especially when they manage to bend the algorithm in their favor. Full Story: Architectural Digest
2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Online Search
Five trends to incorporate into your Digital Media Marketing Strategy for the remainder of 2020 and in 2021. Full Story: Business 2 Community
5 Signs Your Marketing Strategy Needs a Makeover (and How to Fix It!)
Learn the telltale signs that your marketing strategy needs some tweaks, and enjoy these tips to steer you in the right direction. Full Story: Business.com
Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers!
How do you create a content marketing plan that converts to real customers? Full Story: Business 2 Community
Pivoting Your Firm’s Marketing Strategy for COVID-19 and the Recovery Afterward
The COVID-19 pandemic has compressed 10 years of disruption into a matter of months, deeply impacting consumer buying behavior. Full Story: Accountingweb.com
How is Big Data Impacting Content Marketing in 2020?
Big data is altering the business landscape in extraordinary ways. Full Story: Analytics Insight
Positioning: 5 Strategies to Stand Out From Your Competitors
Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Full Story: Business 2 Community
Is Digital Marketing killing Marketing Strategy?
According to one public definition, ‘Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers’. Full Story: Best Media Info
Marketing Strategy Evolves For Private Label Packaged Foods
Amit Philip calls his organization, “the largest food manufacturer in America that no one has ever heard of.” Full Story: Forbes
How Much, & How, Should You Spend On Marketing Right Now?
It may seem like an oxymoron—spending on marketing at a time when referrals, service volume, profitability, and cash flow are all low. Full Story: OPEN MINDS
The three strategic priorities of marketing excellence
How do managers understand and exercise marketing excellence? and How do investors evaluate marketing excellence? Full Story: Phys.Org
How intelligent is your ad spending?
For many in the mortgage industry, online advertising is a lot like the sun: The more you look at it, the less you like it. Full Story: Mortgage Broker News
10 Smart Habits For A Successful Marketing Career
A marketer’s job is a challenging one in today’s always-on, digital-first world. Full Story: Forbes
16 Custom KPIs To Better Understand Your Marketing Numbers
Custom key performance indicators (KPIs) can be useful in figuring out what works and what doesn’t when it comes to your marketing statistics. Full Story: Forbes
Marketing and sales alternatives as the COVID-19 crisis continues
Recently, a couple of business owners contacted me with the issue of how to sell when they can’t connect live with prospective customers as the COVID-19 crisis continues. Full Story: MultiBriefs Exclusive
How to Conduct a Market Analysis for Your Business
A market analysis is a thorough assessment of a market within a specific industry. Full Story: Business News Daily
CMOs Need To Think And Act Locally In The Age Of COVID-19 And Beyond
This was T3 CEO Ben Gaddis at the start of the COVID-19 crisis. The agency’s clients include 7-Eleven, Pizza Hut, Capital One and other large, multi-unit brands. Full Story: Forbes
Why Use Print Ads To Complement Your Digital Strategy
You’ve probably heard the argument, “Digital marketing is king, print is dead.” But, if you buy into this fallacy, you will be doing a huge disservice to your business. Full Story: Vizaca.com
4 Essential Strategies for Integrating Marketing Technologies
Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. Full Story: MarTech Series
Writing ‘Sticky’ Marketing Copy: 15 Proven Methods
In the advertising industry, “sticky” copy means any content that the audience remembers after the moment has passed. Full Story: Forbes
4 Ways to Add Video to Your Marketing Strategy
Video is widely recognized as one of the most powerful tools for marketing and communication. Full Story: Business 2 Community
5 Product Marketing Strategies to Get Costumers to Take Action
When it comes to product marketing strategy, brand loyalty has a significant impact on individual purchasing decisions, but ultimately it is the products that create an overall impression. Full Story: Entrepreneur
Four Digital Marketing Areas To Focus On During Crisis Recovery
Many business owners and marketers are finding themselves in a similar situation today. Full Story: Forbes