3 Steps To Create a Winning Local Marketing Strategy
Local digital marketing is a good way to put your business front and centre for customers looking for similar products and services in the area. Full Story: The Marketing Folks
Evolutionary Marketing: The Nuclear Option
For branding, we advise our clients to think like a farmer. For marketing, we prefer what we call the “warhead of kindness” option. Full Story: Forbes
Navigating COVID-19: What’s Next in Marketing
The vacation rental industry is a unique market that is constantly in flux, but one thing remains certain: vacation rental companies are as adaptable as they are resilient. Full Story: VRM Intel
How Content Marketing Has Evolved
Content marketing is always evolving. Tactics and tools and tips will change. Full Story: Search Engine Journal
Getting social ads right in the new era of digital marketing
As COVID-19 has moved much of the world online, consumers are spending more time on social media, forcing marketing teams to reconsider their advertising strategies. Full Story: ClickZ
HOW TO ENGAGE AUDIENCE WITH CONTENT MARKETING
The current pandemic situation prompted me to ask the question: What is content marketing for? Full Story: BBN Times
Top 6 Ways to Increase Your Brand Awareness Through Social Media Marketing (SMM)
Every company promoting goods or services on the Internet can benefit from social networking services. Full Story: Business 2 Community
Five Costly Content Marketing Mistakes For B2B E-Commerce Merchants
Most business-to-business e-commerce stores face a similar challenge: how to attract more customers, differentiate, build a loyal customer base and substantially grow revenue all while selling products similar or identical to their competitors’. Full Story: Forbes
Important Mistakes to Avoid in Your Online Marketing Campaigns
Online marketing is a valuable way to market your services and products. Full Story: Tech Times
The importance of an established digital marketing agency
It is well known that in this modern, 21st-century world, a great digital marketing strategy is vitally important. Full Story: TechGenyz
10 ways to promote your business this summer
Summer months can be slow for many industries, particularly during this unusual summer, so now is the perfect time to refresh your marketing strategy and attract new customers. Full Story: Inside Tucson Business
4 Shocking CRO Stats You Need to See to Believe
The internet has changed the way we live our lives. One of the most notable changes can be seen when you look at our buying habits. Full Story: Business 2 Community
What Is Retargeting, and How Can It Boost Conversions?
Retargeting, sometimes referred to as remarketing, can improve user engagement with your advertisement and optimize your marketing budget spend. Full Story: Business.com
Make This Pandemic the Reason You Publish Your First Video
Late night TV’s superstars looked a lot more relatable live-streaming from their living rooms. Here’s what you can learn from their ingenuity and on-air mishaps. Full Story: Entrepreneur
Is COVID Making Marketing Influencers More Influential?
Influencer marketing has received increased attention as marketers strive to get their messages to stand out in cluttered advertising environment. Full Story: Forbes
Marketer’s guide to data-driven marketing attribution
All attribution models have their pros and cons, but one drawback the traditional models have in common is that they are rules-based. Full Story: ClickZ
How to Develop a Nonprofit Marketing Strategy
Being a nonprofit marketer usually means small budgets and even smaller teams, with tight turn arounds and a strict set of brand guidelines to follow. Full Story: Business 2 Community
Why Advisors Shouldn’t Break Away Without A Digital Marketing Strategy
Advisors thinking about breaking away from a wirehouse may need to have technology front-of-mind. Full Story: Financial Advisor Magazine
Do You Need More from Your Video Content Marketing Strategy?
Today I have some resources to help you improve your video content marketing. Here’s four links with tips and tricks to kick start your work week. Full Story: Business 2 Community
Combat event fatigue with a virtual event marketing strategy
Virtual events can be a great way to generate leads and improve customer retention — but only when done right. Full Story: TechTarget
3 Tactics For Acquiring Sales During Uncertain Times
E-commerce has always been key to growing small and medium sized businesses. But it’s now urgent considering the devastating economic effects of coronavirus. Full Story: Forbes
Avoid These Mistakes When Launching a Digital Marketing Strategy
If we have learned anything in the first half of 2020, it’s that having a digital marketing strategy is no longer a ‘nice to have’ option. Full Story: Finextra
5 Ways AR & VR Are Reshaping Digital Marketing Right Now
Technological advances are reshaping the marketing landscape. Learn tips and resources to add augmented reality and virtual reality into your strategy. Full Story: Search Engine Journal
Marketing to play critical role for automakers in post-COVID recovery
The automotive industry is one of many that has felt the brunt of the COVID-19 lockdown. Full Story: Automotive World
3 Trends For Mapping Your Marketing Strategy to the “Next Normal”
The marketing world as we know has been turned on its head, thanks to COVID. Full Story: Business 2 Community
Five Steps to Mastering Your Content Strategy as Part of Your Business Comeback
It’s not enough during the summer of 2020 to prospect for new business in the usual kind of way. Full Story: TAPinto.net
How to maximise your digital presence
In the darkness of a pandemic it can hard keeping track of everything but ensuring that you are making the most of every opportunity to engage with customers has never been more important, Bars and Clubs reports. Full Story: The Shout
Seven ways you might be wasting your marketing money
While I certainly love to shop, I hate wasting money on things that have no purpose. Especially when it comes to business. Full Story: Stuff.co.nz
Budget Focused Video Marketing Tips That Will Scale Your Startup Growth In 2020
Video has emerged as an essential channel for marketers in recent days. Full Story: Techzimo
What marketing will look like in the new normal
We are starting to return to the familiarities of what life was like prior to COVID-19. Full Story: AdNews
Digital marketing becomes important ally right now
It can be incredibly expensive for small and mid-sized restaurant companies to pay for the expertise and resources needed to be successful in digital marketing. Full Story: bake Magazine
Marketing Lessons Via Marvel Comics
Jennifer Walters would be much more popular if it weren’t for her larger than life cousin, Bruce Banner. Full Story: Forbes
The Hero-Hub-Help Content Marketing Strategy
A content marketing strategy should identify what to publish and when to publish it. Full Story: Practical Ecommerce
10 Categories of Tools to Help Lean Into Your Digital Marketing Strategy
The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite. Full Story: Business 2 Community
7 Steps to a Winning Pre-Launch App Marketing Strategy
Mobility solutions continue to define and transform the conventional ways of operating businesses and managing everyday tasks. Full Story: YourStory.com
10 Reasons You Need an Audience First Marketing Strategy NOW [Podcast]
If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. Full Story: Business 2 Community
5 Key Elements for a Successful B2C Mobile Marketing Strategy
Failing to create a robust mobile presence and an efficient mobile marketing strategy could result in your brand falling behind with respect to capturing the interest of users and converting them into long-standing, valued customers. Full Story: Tech Times
Key components of a marketing strategy for customers
33 percent of marketers agree that improving understanding and attracting the right customers is the most important thing to achieve marketing goals. Full Story: Explica
When One = Four: How to Craft an Efficient B2B Content Marketing Plan
Lack of time is a common reason marketers cite when explaining why they can’t start or implement a B2B content marketing strategy. Full Story: Business 2 Community
How Empathy Mapping Helps Create Better Marketing Stories
Some of the biggest and most trusted brands in the world were started during times of economic and social unrest. Full Story: Business 2 Community