Sustaining Business Growth During COVID19 with Digital Marketing Services
Due to the current pandemic, the unsolicited lockdown all around the world decapacitated a lot of businesses, particularly brick-and-mortar stores. Full Story: WhaTech
Why digital literacy is important for everyone, not just the experts
In digital advertising, we tend to do the same. Full Story: AdNews
A Big Startup Mistake: Hiring The Wrong Head Of Marketing
Talk to young, aspiring marketers and many will glamorize working at startups—no bureaucracy, rapid-fire decision making, and a disproportionate level of responsibility. Full Story: Forbes
To Crack The Influencer Marketing Code, Brands Need To Give Up Control
Influencers are the most powerful tool in marketing. The problem is, most brands use them wrong. Full Story: Morning Brew
Five B2B Marketing Strategies for Pandemic Survival and Beyond
Understatement of the decade: The pandemic has changed the way we do busines. Full Story: MarketingProfs.com
Before COVID-19 burst in and rearranged so many of our priorities and perceptions, I asked Marketing Hall Of Fame member Al Ries for his views on generational issues. Full Story: Forbes
‘Word of Mouth’— an effective yet an overlooked marketing concept
In a fast-paced life that we are living today, brands have to ensure they do their best to stand out of the clutter and bring about a difference in their customer’s lives. Full Story: Best Media Info
Actionable Strategies In Real-Time Marketing Using Sentiment Analysis
If you work in a digital marketing agency, the following scenario will likely be familiar: You get a call from a stressed-out client and hear their voice shaking on the other end of the line, their words filled with anxiety. Full Story: Forbes
How to Adapt Your B-to-B Marketing Strategy to Unparalleled Societal Change
Marketing in the midst of a global pandemic is far from business as usual. Full Story: Total Retail
LinkedIn Marketing Strategy: Leveraging Polls and Events
There are two new tools for your LinkedIn marketing strategy, designed to engage your network and get them to take action. Full Story: Business 2 Community
Effective UGC Campaigns Hint At A New Wave Of Digital Marketing
User-generated content (UGC) has become a popular trend used within marketing strategies, as it presents an organic and real-life perspective for consumers. Full Story: Digital Media Solutions
8 Tips to Write Better Business Blogs (+ How to Get Started Now)
Blogging is a valuable marketing tool that can increase your online authority, drive traffic to your website, boost your conversions, and increase your sales. Full Story: Business 2 Community
Marketing tips to maximize your business profits
Effective marketing campaigns are a powerful tool that companies can use to connect with their customers, build brand awareness, and increase sales and revenues. Full Story: AZ Big Media
Connecting Sales and Marketing: Sync or Sink
For businesses trying to achieve digital transformation, building systems of data-sharing within and between sales and marketing organizations is a critical area of investment. Full Story: Martechcube
What’s Really Been Learned About Technology And Marketing From Covid-19
A world where things were relatively predictable, where the social and political order appeared static and where brands knew where they fit feels like a lifetime ago. Full Story: Forbes
Tips for Improving B2B Marketing Strategy
B2B and B2C businesses have marketing strategies that are distinct from each other. Full Story: seattlepi.com
How To Get The Most Out Of Instagram DMs For Your Marketing Strategy
Instagram has rapidly become one of the top destinations for companies looking to implement digital marketing strategies. Full Story: TechDay News
5 Reasons Your Content Marketing Strategy Isn’t Working
By now, most companies have established that content marketing can deliver results as part of an overall marketing strategy. Full Story: Telecom Reseller
5 Tips for Keeping Up with Marketing Trends
Each industry has its own trends that come and go making it very important for businesses to find a way to keep up with these changes. Full Story: Massillon Independent
Target New Customers with This Simple and Affordable Short-Linking Strategy
A hyperlink is far more important than just a link to another website — especially for entrepreneurs. Full Story: Greenwich Time
How to Implement Gamification in Your Content Marketing Strategy: Useful Tips and Tools
But with the advent of the Internet and other new technology, gamification has grown considerably in popularity and marketers quickly took notice. Full Story: Business 2 Community
Making your marketing stack deliver more value during a global crisis
You need technology solutions that help you do more with less. Learn how to reevaluate and optimize your marketing stack during an ongoing crisis. Full Story: ClickZ
Is Now the Right Time to Move Your Marketing In-House?
Here are some key considerations that come into play when evaluating whether to move your marketing in-house. Full Story: PerformanceIN
How Big Lots Is Tuning Up Its Marketing Strategy
With 1,401 stores in 47 states, discount retailer Big Lots is advancing through the pandemic reporting both sales and margin growth. Full Story: Forbes
How video is driving marketing growth for businesses post Covid-19
Ever since the Covid-19 pandemic struck, content consumption metrics by the masses has skyrocketed. Full Story: Cyprus Mail
Five B2B SaaS Marketing Tactics That Most Organizations Overlook
Growth-minded SaaS companies need to find strategic ways to stand out online. Full Story: Forbes
Is Your Leadership Pipeline Ready? Don’t Guess — Test
It’s succession planning time again, and your organization is likely faced with identifying and planning the development of employees who will “one day” replace existing leaders. Full Story: Forbes
How the Digital Age Is Impacting Businesses and Entrepreneurs
Before entry into the digital environment, face-to-face processes were of great interest to companies and enterprises. Full Story: Influencive
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
Postcards and letters are two of the most popular direct mail marketing methods, and they both have unique benefits that could help you grow your business. Full Story: Business.com
What Are Some Cost-Effective Marketing Strategies for Small Businesses?
Being a small business owner isn’t about becoming a multi-millionaire. It’s about making a living out of your passion and having complete independence from corporate restrictions. Full Story: SWAAY
Why You Market to People and Not Your Customer Database
We’ve all had this reaction to a spam email that’s missed the mark. Full Story: Customer Think
About The Key Elements Of A Successful Marketing Strategy
At first glance a marketing strategy is a reasonably simple thing, a formal plan that defines the way you’re going to market your products or services, your goals and how you’re going to reach them. Full Story: ValueWalk
Digital marketing expertise for small and mid-sized businesses
An effective digital marketing campaign starts with a strong foundation. Full Story: Lufkin Daily News
Why DTC Is The Next Step For CPG Brands
The consumer packaged goods (CPG) industry is a behemoth, representing nearly 10% of the national GDP. Full Story: Forbes
How microsegmenting boosts B2B conversion rates
Customer segmentation is at the heart of a strong B2B marketing strategy. Full Story: DigitalCommerce360
Content Marketing: A Step-by-Step Guide to Lead Generation
Are you having a hard time using content marketing to generate quality leads for your business? Full Story: Business 2 Community
6 Steps to Crisis-Proof Your Sales and Marketing Strategy
In good times, ensuring sales and marketing alignment is a no-brainer. But when tough times hit, this factor becomes absolutely key to success. Full Story: Business 2 Community
Why Diversity Marketing Is Good Business
Are you missing out on business because your marketing strategy isn’t diverse enough? Full Story: Business.com
Top trends that can drive digital marketing strategy in the COVID-19 world
Here are some of the online marketing trends that have emerged in the ecommerce industry. Full Story: YourStory.com