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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – July 20th, 2020

3 Ways to Revamp Your Digital Marketing Strategy

Are you looking to re-energize your marketing ideas? Then you need to invest in digital marketing. Full Story: NuWire Investor

10 Signs Your Digital Marketing Strategy Needs an Overhaul

Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. Full Story: Search Engine Journal

Digital Transformation: Guide To Grow Your Business With Innovation

Digital transformation explains the integration of innovative digital technologies that implement fundamental changes in how the business functions. Full Story: The Future of Things

How Content Can Drive Marketing Success in Lean Times: 5 Tips

Are your marketing activities struggling to gain traction? These five tips can help you make the most of content to drive more success. Full Story: Search Engine Journal

What’s the difference between marketing and sales?

It’s common to hear “marketing” and “sales” used interchangeably. Full Story: Herald Palladium

Five Core Tactics To Optimize Your Marketing Mix

Most of us are digital creatures today. It seems we’re always plugged into some sort of communications designed to inform, entertain and motivate us. Full Story: Forbes

Marketing interrupted – marketing and brand building in a new world

The past few months have been a time of great uncertainty and fluidity, given that no -one alive today has ever had to deal with a global pandemic. Full Story: Business Day

How businesses can ensure maximum output from performance marketing

Digital Marketing has been around long enough for brands to adopt it into their business models immediately. However, one thing that almost always goes amiss in strategies is what the industry has termed as “performance marketing”. Full Story: Financial Express

Integrated Marketing Platform | Daily Update – July 17th, 2020

Four Marketing And Sales Strategies For The Post-Pandemic Business

The pandemic has led to nations limiting business activities, which has added immense pressure on business owners. Full Story: Forbes

Where to Learn Marketing in 2020

Marketing, just like every other sector, has moved to the digital arena. Full Story: GISuser.com

10 Types of Partnership Marketing That Drive Sales

Partnership marketing has been around in some form or another since the beginning of marketing itself. Full Story: Business 2 Community

Why marketing is a critical daily function

Marketing is not a new business idea, but in many ways, it is for insurance agencies. Full Story: BenefitsPro

6 Tips for Marketing Your New Tech Product

It doesn’t matter how forward-thinking or innovative your R&D team is, a great product needs great marketing behind it if you want it to succeed. Full Story: CMSWire

4 Reasons Your Product Isn’t Selling and What to Do About it

As a good product manager, you routinely monitor key metrics that track the performance of your product only to find your product isn’t selling over a period of time. Full Story: Business 2 Community

How to Serve Up Great Content With Marketing Systems

I have a question for you. Do you treat your marketing systems more like a vending machine or a restaurant? Full Story: Business 2 Community

The Laws of Attraction Marketing

Let’s get straight to the point. Marketing has evolved. The quicker you can accept and embrace this fact, the sooner you can start reaping the rewards in your business. Full Story: CEOWORLD magazine

Integrated Marketing Platform | Daily Update – July 16th, 2020

6 Ways to Keep Your Lead Generation Funnel from Leaking Clients

Lead Generation remains a major priority for large or small businesses. Full Story: Business 2 Community

5 Things To Outsource To Bring Your Tech Startup Success

When building a tech startup from the ground up, it’s tempting to start doing everything yourself. Full Story: TechDay News

Good Vs. Bad Marketing: Here’s What Startups Need To Know

The marketing world is incredibly dynamic and ever-changing with trends, technology, and tactics that are constantly evolving. Full Story: TechBullion

Top 10 Digital Marketing Strategies – Boost Website Traffic

If you have decided to open a business of your own, this cannot be a better time for advertising for it digitally. Full Story: YourStory.com

The Quick Guide to ABM in B2B Tech Marketing

In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is designed to put content out so that potential buyers can find it. Full Story: Business 2 Community

Using Chat to Reach More Customers Than Ever

Effective customer acquisition requires leveraging the latest tools and technologies to offer the best possible customer experience. Full Story: Programming Insider

Marketing During Crisis: Actions Speak Louder Than Words

The past four months have been more disruptive to business and marketing than most of us can remember. Full Story: Forbes

Marketing Out of a Crisis

How many times have we heard this line over the past few months? How many times have brands distributed video messages about “staying safe” and “we’ll be here for you when this is over”? Full Story: The Lane Report

Integrated Marketing Platform | Daily Update – July 14th, 2020

How to pivot your marketing strategy in a crisis

Over the last few months, the sweeping changes of the global pandemic crisis have changed everything, from how we live and communicate with one another. Full Story: The Guardian

Can There Be Strategy In Times Of Chaos?

Professional service firms generally produce a strategic plan every three to five years. And many had just completed new ones as 2019 came to a close. Full Story: Forbes

The Who, What and How of Building a Customer Experience Strategy

It didn’t take a world health pandemic for organizations to recognize the value of providing a good customer experience (CX). Full Story: CMSWire

Essential things you should know about B2B demand generation marketing

Every business strives to stand out from the competition and gain as many customers as possible. Brand supremacy is, more often than not, associated with impressive performance since popularity attracts more consumers. Full Story: Business Matters

Marketing has the power to change the world

Marketing holds a unique place in the modern world; it has the ability to challenge and shape perspectives, to inform culture and to kickstart movements. Full Story: The Drum

6 Marketing Lessons for Low Budget Early Stage Startups

Startup founders and entrepreneurs may sometimes undermine the importance of marketing activity as it is the most cash burning and time consuming activity that keeps the founders and entrepreneurs away. Full Story: YourStory.com

How To Get Clients Back For Your Digital Marketing Agency

As the pandemic continues to make its presence felt across the globe, businesses all over the world are feeling the aftermath. Full Story: Forbes

5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020

Direct-to-consumer brands have been growing in publicity, and for good reason. Here’s how to scale the challenges and scale your DTC brand effectively. Full Story: Entrepreneur

Integrated Marketing Platform | Daily Update – July 13th, 2020

How to Leverage content marketing for a B2B business? – Strategy to generate profitable leads

Here in this article, you will read about how to create a content strategy, how to create a content distribution strategy, and how to measure and analyze the content marketing strategies to increase ROI. Full Story: Promotion World

Five approaches to digital marketing in the new normal

The Coronavirus pandemic has triggered unprecedented changes to life in general and marketing in particular. Full Story: Global Banking And Finance Review

Four Insider Tips For Developing A Successful Affiliate Marketing Strategy

Affiliate marketing can be a great tool for business growth. Full Story: Forbes

Let’s build your B2B video marketing strategy based on these examples

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Full Story: ClickZ

An Unattractive Marketing Strategy That Matters The Most During the Pandemic

Ad spend is tumbling globally with advertisers pulling back on budgets since Coronavirus hit. Full Story: MarTech Series

The benefits of an effective content marketing strategy

When done well, content marketing is a powerful tool for building your business. It can help you to build trust and reach a wider pool of your target audience, as well as engaging your existing ones. Full Story: AffiliateINSIDER

How businesses are relooking at marketing in the new normal

With the pandemic becoming a part of our life for the long run, marketers are rethinking conventional medium while preparing for the new normal. Full Story: Financial Express

How to Make Your Marketing More Diverse and Inclusive – And Why You Should

The call to become more diverse and inclusive in marketing has never been more important and urgent than it is now. Full Story: Talking Influence

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