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MARKETING STRATEGY

Integrated Marketing Platform | Daily Update – July 10th, 2020

Make Your Brand Stand Out‎ With Influence Marketing

Influence marketing is more of a contemporary digital marketing strategy that has witnessed exponential growth over the last few years. Full Story: Science Times

Optimizing Your Online Business Presence

When it comes to keeping your business visible, your online presence is perhaps the biggest contributor to your success. Full Story: Business 2 Community

Everything You Need to Know About Cross Channel Marketing and The Top 10 Platforms

Is cross channel marketing what’s missing from your business strategy? Full Story: TechDay News

Why agile marketing is key to planning for an unpredictable future

Agile marketing has helped marketers navigate Covid-19, but it shouldn’t be limited to times of crisis. Full Story: The Drum

10 Essential Traits of Customer-Centric Brands

In today’s world a “typical day” for marketers no longer exists. Full Story: CMSwire

3 Content Marketing Lessons Learned During the COVID-19 Pandemic

Legal marketers and business development professionals know it can be a challenge to develop a robust content marketing program. Full Story: JD Supra

In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences

New research shows that brands that embrace innovation and agility with an aim on humanizing the customer’s experience, outperform their peers, especially in a global pandemic. Full Story: Forbes

5 Considerations for Your Omnichannel Marketing Strategy

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Full Story: CMSWire

Integrated Marketing Platform | Daily Update – July 9th, 2020

How To Maximize Value Through Integrated Marketing

Are you marketing your brand, product or service with an integrated marketing approach? Full Story: Forbes

4 Marketing Trends That Died Quietly in 2020

The hype machine is never greater than when it comes to marketing trends. Full Story: Toolbox

9 Startup Marketing Strategies That Drive Leads and Keep You Under Budget

The marketing strategies you begin using when your business is a startup determine the growth your business will have. Full Story: Business 2 Community

Efficient Marketing Strategies for Small Businesses

A well-planned marketing strategy involves a mixture of marketing tools including advertising, personal selling, public relations, and product promotion. Full Story: Parle Magazine

Market Business Online: 9 Simple Ways to Market Your Company

With over 57% of the world’s population logging on to the internet to find products, services, information or simply to connect, you shouldn’t miss out on this prime market. Full Story: YourStory.com

The Secret to the Art of the B2B Testimonial

Customer testimonials carry a lot of weight with people making purchasing decisions and are vital for any business. Full Story: Customer Think

15 Things Your Digital Marketing Agency May Not Tell You

With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt – that your digital agency may not tell you. Full Story: BW Businessworld

4 Innovative Ways to Keep Your Marketing Team Intact and Productive

Businesses rely on their marketing teams to come up with ideas and strategies to sell their products and services. Full Story: Claremont Port Side

Integrated Marketing Platform | Daily Update – July 8th, 2020

What Should Your Digital Marketing Strategy Include?

The digital marketing landscape is always evolving. Just a few years ago, SEO and PPC were probably the mainstay of any digital marketing strategy. Full Story: YourStory.com

Marketing strategy: How should businesses communicate to customers after Covid-19?

The finance industry has played a key role in supporting individuals during the coronavirus crisis. Full Story: Global Banking And Finance Review

How to Ensure Smart Usage of Digital Marketing During COVID-19

Intelligence is the ability to adapt to change” – Stephen Hawkins. Full Story: Business 2 Community

The Role Of Direct-To-Consumer (D2C) In The FMCG Sector

The traditional fast-moving consumer good (FMCG) brand faces varied challenges from supply-side pressures, retail challenges, competitive threats and ever-rising consumer expectations. Full Story: Forbes

Let’s build your B2B video marketing strategy based on these examples

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Full Story: ClickZ

10 Ways to Adapt Your Marketing Plan During the Pandemic

Use these 10 strategies to modify your marketing plan and improve your efforts to reach your consumers during the coronavirus outbreak. Full Story: Business.com

How to Evolve Your Marketing Strategy to Drive Growth in the Post-Pandemic World (+ Examples)

The post-pandemic world offers some hope to individuals and businesses on a global scale as we shift from crisis mode to recovery mode. Full Story: Business 2 Community

10 Tips for Learning Lessons and Evolving Your Small Business Marketing Strategy

Running a business requires being open to new concepts and ideas. Full Story: Small Business Trends

Integrated Marketing Platform | Daily Update – July 7th, 2020

How digital marketing can help small businesses during a pandemic

It’s been more than six months that everyone is suffering from such a phase that no one ever expected. Full Story: THE WEEK

How to Win at Content Marketing During a Pandemic

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. Full Story: Business 2 Community

52% of marketers increased spend since the pandemic outbreak

Marketing agency Merkle has released a special edition of its quarterly Customer Engagement Report focused on the COVID-19 crisis and its impact on marketers. Full Story: Netimperative

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌

he‌ ‌COVID-19‌ ‌pandemic‌ ‌has‌ ‌fundamentally‌ ‌transformed the world as we know it. Full Story: Business Insider

Leading (and learning) through uncertainty: a B2B marketing agency director’s perspective

As a leader, you’re the person everyone turns to in a crisis – it’s your job to guide your team and your customers through challenging times. Full Story: B2B Marketing Online

3 Reasons Why You Should Provide Curated Content to Your Audience

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here’s how. Full Story: Business.com

Entrepreneurship in the Covid-19 Era

From mainstreaming remote working, cutting global travel to a comprehensive digital shift, the outbreak has changed the way businesses are executed. Full Story: Entrepreneur

The Benefits Of Promoting Your Business With Virtual Events

In recent months, many live events were canceled because of the Covid-19 pandemic. A great deal of publicity surrounded canceled concerts, sporting events and festivals. Full Story: Forbes

Integrated Marketing Platform | Daily Update – July 6th, 2020

How to Create an Omnichannel Content Marketing Strategy for 2020

Creating an omnichannel content marketing strategy ensures that your customers can start the buyers’ journey using one device and marketing channel and complete this in another. Full Story: Influencive

5 WAYS YOUR CONTENT MARKETING MIGHT BE SABOTAGING YOUR SEO

A content strategy only works when it’s done right. Full Story: Internet Marketing News

Why branding and marketing are the key ingredients for your business’s poke bowl of success

We all love a good poke bowl, but can you really enjoy a bowl with just one ingredient?  Full Story: SmartCompany.com.au

How Covid-19 has redefined modern marketing

The modern marketing is a constant evolving formula which is backed by bright minds and smart technology. Full Story: Financial Express

The PS5’s Potential Price Is Being Floated In A New Marketing Survey

While neither Sony nor Microsoft have announced the prices for the PS5 or Xbox Series X yet, despite the fact that in any other year with E3… Full Story: Forbes

How to induct modern marketing in your business?

Modern marketing not only needs new capabilities but also select enablers to support these new capabilities to meet the new demands of the market. Full Story: SME Futures

3 Things You Must Do Before Launching a B2B Marketing Campaign

Now, more than ever, it is important to make the most of your marketing budget. Full Story: Business 2 Community

What is digital marketing: A guide for beginners

Digital marketing and e-learning are two of the most rising concepts today. Full Story: Deccan Herald

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