2020 Video Marketing Trends And Predictions
The popularity of video as an information and entertainment conduit is on the rise. Cisco has predicted that by 2022, video will make up 82% of all IP traffic. Full Story: Forbes
How To Fund Unexpected Marketing Costs
With budgets already strained by COVID-19, Marketers must find new sources of funding for efforts to address customers’ top of mind concerns. Full Story: Which-50
How To Add Value To Your Agency In A Struggling Economy
Our society may start returning to some semblance of normalcy in the slow of Covid-19. Full Story: Forbes
How marketing diversification may boost your company’s bottom line
The importance of diversity has become a larger blip on everyone’s radar lately, but what’s also important to be conscious of is that diversity relates to much more than just people. Full Story: Inside Tucson Business
Why Your Fintech Strategy Needs Content Marketing
Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Full Story: Business 2 Community
Seven Ways To Leverage Customer Complaints For Positive Business Growth
Customer complaints are an inevitable part of a business, but it can be discouraging to deal with them. Full Story: Forbes
5 Customer Retention Tips You Can Use Today
So, you’ve managed to accumulate a ton of leads and customers but can’t get them to stick around. Full Story: Business 2 Community
75 Creative Online Marketing Strategies for Businesses on a Tight Budget
Increasing competition and an online audience with a decreasing attention span, make it a challenge to find the best and most cost-effective way to market your business. Full Story: Business 2 Community
Content Marketing is Still an Essential B2C Growth Tool
Social media marketing has seemed to overshadow the broader aspect of content marketing in the past couple of years. Full Story: Business 2 Community
How to Grow Your Small Business With Content Upgrades
Content upgrades are a great way to grow your small business. Learn the difference between content upgrades and lead magnets, and how to start implementing a strategy. Full Story: Business.com
Are You Losing Revenue From Marketing And Sales Misalignment?
Consumers are online now more than ever. Full Story: Forbes
The most important thing sales can do to convert marketing leads
There are a lot of factors that go into converting a marketing-generated lead into a sale, but there’s one element that seems to rise above the rest: quick follow up. Full Story: The Business Journals
How to promote your startup: 8 marketing tips to get you on your way
Contxto – Creating a company from scratch is a challenge, but promoting it doesn’t fall behind. Full Story: Contxto
Effective Content Marketing’s Five Percent Club: How to Rank Alongside Today’s Top Programs
Creating an effective content marketing strategy is easier said than done. Full Story: Skyword
A Customer-Centric Strategy is the Key to the Survival of the Food Industry
The impact of the COVID-19 pandemic has been very significant, and fears of a long term disruption aren’t entirely unfounded: Full Story: Customer Think
The Best Strategies for Business Success
When it comes to starting a new business, it can be easy to get so caught up in passion for the project that important factors are overlooked. Full Story: Love Belfast
How To PIVOT Your Marketing During A Crisis
The Covid-19 crisis has had impacts on everyone. Budgets are tight. Events are canceled. Advertising campaigns are on hold. Full Story: Forbes
COVID’s Most Important Lesson for Content Marketing: Be Empathetic
Empathy is essentially feeling someone else’s pain and resonating with it. Full Story: Business 2 Community
22 Mistakes Entrepreneurs Make When Pitching To Investors
Entrepreneurs have to pitch investors to raise financing. Full Story: Forbes
The Radically New World Of Content Marketing
In the eight-week period from early March through the end of April, e-commerce experienced about 10 years’ worth of growth as our suddenly socially distanced lives were thrust online — where a click feels safer than visiting a store. Full Story: Forbes
Why Digital Marketing Is Important to Grow Your Business?
Digital marketing is important because it helps businesses create their online presence and enhance their reach on the web. Full Story: YourStory.com
Reimagining Marketing Channels—Examples Of Rethinking Conventions
Just spoke at AMA Chicago BrandSmart about a favorite topic, reimagining your marketing channels. Full Story: Forbes
Change Your Culture, Change Your Marketing
Too often, the marketing department is where manufacturing innovation goes to die. Full Story: IndustryWeek
6 Straightforward Tips to Rule-out Digital Marketing Challenges
Most businesses today use digital marketing. Research shows that over 80% of customers today check your online presence before they purchase a product from you. Full Story: TechBullion
The Role of Customer Empathy in the Future of Marketing
We all know that effective marketing puts the customer first. Full Story: MarketingProfs.com
Does your business feel irrelevant? Here’s what you can do
There are periods in a business owner’s life when the products being sold or the services being offered grow stale and cease to feel relevant. Full Story: MultiBriefs Exclusive
How A Marketing Partnership Can Energize Your Brand
What are the keys to a successful brand partnership? I suggest there are three: Full Story: Forbes
How to Make the Most of Your Marketing Spend in the Current Economic Climate
The COVID-19 pandemic has been catastrophic for businesses, and it has left marketers scrambling to adapt to a completely new landscape. Full Story: MarTech Series
Clean and fast content unleashes marketing’s potential
Stepping up to the challenge of delivering ever-changing content across multiple channels. Full Story: MarTech Today
This Is The Marketing Moment Of Our Generation—Will You Check Boxes Or Act Boldly?
We’re just about to put the wraps on LGBTQ+ Pride month – that time of year when marketers break out the rainbow flags, LGBTQ+ employees and allies groups march in parades, and alcohol ads in LGBTQ+ social media show us just how fun it is to be gay. Full Story: Forbes
How to Execute Sales Outreach Like a Pro
Constantly changing buyer behavior means that salespeople have to regularly adapt their sales outreach best practices. Full Story: Dailyuw
Stop Selling, Start Serving: That’s How To Scale Your Lead Generation
Selling always sounds icky and spammy, right? That’s why we hate when people overtly sell us on something. Full Story: Customer Think
The ’80s Called, They Want Their Marketing Strategy Back
The world has changed a lot in the last three decades. Heck, it’s changed a lot in the last three months. Full Story: CMSWire
Putting Customer First is No Longer Best Marketing Strategy
The most successful marketers of the past few years were less focused on their customers than they were on building relationships across industries. Full Story: Mirage News
Back to the Future of Digital Marketing
Have we all had enough? Of course. Do we know when the dust will finally settle on the Covid-19 Crisis? Full Story: Business 2 Community
The 5 Ws (& 1 H) of Content Marketing
Want your content marketing efforts to succeed? Here are the six basic elements you need to consider when launching your campaigns. Full Story: Search Engine Journal
How Marketing Strategies Change Based on Industry
Effective marketing strategies rely on a number of factors including the needs, desires, and preferences of the target market. Full Story: Business 2 Community
Why Content Marketing Works Miracles
I used to hate marketing. I always had the notion that marketing was a sketchy, dishonest way of selling bad products. Full Story: Built In
Why marketing will never be the same after Covid-19
The Covid-19 crisis has brought many changes to our lives. Steps that some business leaders requested for years, such as incorporating a remote-work option to enhance employees’ work-life balance, took effect without a trial period. Full Story: The National
Three Keys For Marketers In The Age Of Relationship Marketing
Some people say that marketing is superficial by nature. I disagree wholeheartedly. Full Story: Forbes