What Are the Most Important KPIs for Content Marketing?

Here’s how to use KPIs to measure the success of your content marketing campaign and improve on it. Full Story: Business.com

Coronavirus Landing Page Strategies That Work

For more than a month, I’ve been writing content to help digital marketers keep on keeping on. Just because we’re in a crisis doesn’t mean that money stops. Full Story: Business 2 Community

Are You Charging Enough? A Quick Guide to Digital Marketing Prices

The demand for digital marketing services has never been stronger. Are you charging enough? Too much? Read this guide to find out. Full Story: Search Engine Journal

Marketing Team vs. Marketing Agency: Which One Makes Sense for Your Business?

Marketing is an essential function of any business. It’s how you spread brand awareness, communicate with your audience, and grow your customer base. Full Story: Business 2 Community

A New Reality For Marketing And Customer Experience In 2020

Back in February, I wrote about my 2020 predictions for marketing and customer experience. Full Story: Forbes

3 Data-Driven Tips for Choosing Blog Topics

Content marketing is important. I know, I know…this is not the first time you have heard this. Full Story: Business 2 Community

Marketing in the age of Covid-19

IN HARD times, expenses like marketing are among the first to be cut as businesses work to protect cash flow. Full Story: The Business Times

Overlooked Digital Marketing Strategies that Add Value

As you build a library of content, you will eventually encounter a different challenge. Full Story: Business 2 Community

The Benefits of Mixing Offline and Online Marketing

For any business, a marketing strategy can either make or break your chances of success. Full Story: BBN Times

B2B marketing strategies: how to elevate your business

We are currently experiencing a period of uncertainty and change, this has required a lot of businesses to reassess where they invest their efforts and budgets. Full Story: Bdaily

5 effects of cybersecurity on successful digital marketing

In order to see success in digital marketing, your business needs to manage digital security well. Here are the effects of cybersecurity on digital marketing. Full Story: AZ Big Media

Six Ways Tech-Savvy New Mover Marketing Programs Can Benefit Local Businesses

Advancements in direct mail technology give local businesses the opportunity to target new residents and maximize a shoestring advertising budget. Full Story:  Forbes

Top Business Reasons for Content Marketing and How to Measure its ROI

Content marketing is one of the digital marketing strategies you can use to create and disseminate valuable and relevant information to your targeted audience. Full Story: Business 2 Community

3 Ways to Adapt Your Digital Marketing Strategy During the Coronavirus

The recent and sudden transition into the coronavirus world of business has left some brands struggling, but K2 Analytics reveals the ways companies can successfully adapt their digital strategies. Full Story: Benzinga

How location data can drive your marketing strategy during COVID

Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? Full Story: Search Engine Land

Putting the Customer First is No Longer the Best Marketing Strategy

The most successful marketers of the past few years were less focused on their customers than they were on building relationships across industries. Full Story: UT News

13 Top Tips For Creating An Effective Account-Based Marketing Strategy

Account-based marketing (ABM) has been around for a long time but has fallen out of favor within the industry lately. Full Story: Forbes

Why Your Business Needs a Content Marketing Strategy Now

The advice once given to salespeople to “sell, sell, sell” may seem a little old-fashioned in the light of contemporary marketing philosophy. Full Story: Atlanta Small Business Network

Inside Dell’s Marketing Strategy

For many tech brands the target is fairly narrow. At Dell, the opposite holds true. Full Story: Forbes

5 Marketing Strategies for Promoting your Online Business

Congratulations on building the website for your online business. Full Story: Business 2 Community

4 Programs to Help You Retain Your Customers

There are key areas that contribute to increased revenue. Each of these customer-focused areas are important for business growth and need to be developed when creating and implementing a solid marketing strategy. Full Story: Printing Impressions

Let’s talk: The best marketing methods for businesses

Marketing is a huge topic in itself and the question on every business leader’s and business owner’s mind is ‘What is the best marketing strategy for me/ us?” Full Story: DynamicBusiness

Five Tips For Creating A Content Marketing Strategy In 2020

Brands must be increasingly smart in creating strategies that not only maintain the loyalty of their existing customers, but also help them attract new ones. Full Story: Forbes

5 Content Marketing Action Items During a Pandemic

Modify your content marketing action plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. Full Story: Search Engine Journal

How Emotional Intelligence Can Impact Your Marketing Strategy

When you think about emotional intelligence (EQ) in marketing, what comes to mind? Many business owners and marketers consider EQ to be one of the most critical factors that drive sales and conversions. Full Story: Forbes

Best Digital Marketing Strategies to Kick-Start your Business after the Covid-19

Due to nation-wide lockdowns, most business owners are facing the brunt of the global economic crisis. Full Story: YourStory.com

Why modify the marketing strategy?

When you are new to the area of ​​marketing such as SMEs, it can be difficult to identify where we are going wrong and why we are not getting the desired results. Full Story: Explica

Don’t Be A Marketing Statistic: Preparing For Ad Life After Lockdown

As the world slowly begins to lift quarantine and wake back up, life after COVID-19 might not look as familiar as we anticipate. Full Story: Forbes

The Future Of Multi-Local Marketing Is A Blast From The Past

From what I’ve seen, not too many people have mastered the intricacies of marketing for an organization with multiple locations. Full Story: Forbes

How to Do a Competitive Analysis

Sizing up your competitors is a big part of small business success. In a nutshell, that’s what a competitive analysis is all about. Full Story: Small Business Trends

3 Easy Marketing Strategies to Retain Customers in a Tough Environment

Across the U.S. the economy is reopening, but what the new normal will look like is mostly unknown. Business owners are taking bold steps and making decisive decisions to determine what comes next for their company. Full Story: Multichannel Merchant

6 Potential Business Planning Mistakes You Must Avoid

You should all know that the first impression is everything. Also, the two-page executive summary of your plan is usually the basis of judgment. Full Story: News Anyway

How to adapt your affiliate marketing strategy as consumer trends shift

While consumer behaviour is gradually shifting all of the time, seasonality and current events can also have a dramatic impact on how people shop. Full Story: Telemedia Online

Simple But Effective Ways To Improve Your Content Marketing Strategy

Content marketing is an important part of any marketing strategy as it helps to drive traffic to your website, build authority, and demonstrate your value to customers. Full Story: News Anyway

10 Content Marketing Best Practices for Fintech

Content marketing is no easy feat for fintechs. Full Story: Business 2 Community

Boost Your Content Marketing Success With A Data-Driven Strategy

There is no secret formula for content marketing. Why? Because each company, industry and person is unique. Full Story: Forbes

7 Steps to Take Your Marketing Worldwide

While not every business owner dreams about taking their business global, some ambitious entrepreneurs won’t stop until they achieved their version of world domination within their market. Full Story: Business 2 Community

How To Fine-Tune Communication Between Marketing And Sales

Sales and marketing both play vital roles in business growth and brand image. Full Story: Forbes

Marketing through the Covid-19 outbreak

Sadly, there is a demand for wills due to the implications of Covid-19, so the need to communicate your services to help those looking to organise their affairs is still very important. Full Story: Legal Futures

B2B Tech Marketing Lead Generation Tactics

B2B tech marketing should help firms to get new clients. But if that’s the goal, how should it work? Full Story: Business 2 Community