Improve Sales Enablement With a B2B Content Strategy
Content marketing is a critical part of the B2B promotional mix, 81% of businesses report that their blog is important or critical in generating leads. Full Story: Business 2 Community
Why Nike Is a Marketing Genius
How the world’s most recognizable sports brand gives us hope during tough times. Full Story: Motley Fool
A marketer’s guide to growing sales through digital
Digital marketing is a fruitful venture that all brands need to consider. Want to improve sales? Boost awareness for your business? Full Story: Media Update
5 Lead Generation Strategy Examples to Increase Software Sales
Competition, uncertain times, changing preferences of customers – these are some of the things that affect the sales of software companies. Full Story: Business 2 Community
Pivot Or Perish: Three Ways Marketers Can Innovate In Times Of Uncertainty
Remember those days when the biggest challenge marketers faced was figuring out how to cut through all of the noise? Full Story: Forbes
Why Businesses shouldn’t go ‘dark’ during COVID-19
According to the latest research, digital advertising spend was down 38% and traditional advertising was down 43% during March and April 2020. Full Story: Elite Business Magazine
What is a Marketing Retainer and How Does It Work?
Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client. Full Story: Business 2 Community
5 Ways to Rethink Influencer Marketing and Make It More Effective
Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. Full Story: Adweek
Top 8 reasons digital marketing efforts fail
With the economy starting to reopen, a lot of local business owners will be launching your summer digital marketing plans. Full Story: WOAI
3 ways to align marketing & sales during COVID-19
Even in the best of times, sales and marketing alignment is not easy. Forrester Research suggests only 8 percent of companies achieve strong alignment. Full Story: Washington Technology
The Emergence Of B2C2B Marketing
Remember when business marketing and consumer marketing were their own distinct things? Full Story: Forbes
The Present And Future Of Socially Marketing Your Brand
A 2019 survey by the Morning Consult, a global technology data research company. Full Story: Forbes
How marketing has transformed in the wake of COVID-19
One thing is clear, consumer behaviour has changed due to coronavirus, and it would be a mistake to think this is limited to this period of time. Full Story: Martechcube
How To Encourage Teams To Share Creative Marketing Ideas: 16 Expert Tips
Marketing departments live and die on the quality of their innovation, in an industry where businesses can’t sit on their laurels for too long. Full Story: Forbes
Why You Need Your Next Marketing Channel, Now
Your new product works. It might be a new product that effectively addresses a problem, or perhaps you’ve innovated on an existing product, and made it 10x better. Full Story: Forbes
Why Content Marketing Packaging Is Just As Important As the Content Itself
A typical content marketer might spend weeks or even months developing, writing, designing and perfecting a content piece. Full Story: Forbes
Working From Home’s Impact On Marketing Strategy And Messaging
This year, a large number of people have had to adapt to, what is for many, an entirely new work atmosphere: working from home. Full Story: Forbes
How brands are tackling their reopening marketing strategy
In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19. Full Story: Marketing Week
STEP IT UP WITH THE BEST MARKETING STRATEGY AS YET
Digital Media, as growing worldwide, is ruling the world and in recent times is proving a boon to the industry as well as the business firms who want to grow their line among the best of all sectors. Full Story: The Digital Wise
What is a Coupon? How to use a coupon marketing strategy to increases conversion rate?
In the world, using Coupon in marketing strategies of businesses is very popular. Full Story: Zobuz
Marketers Need To Optimize Across, Not Within, Channels
Marketing optimization is far from a new concept. For years, marketers have focused their efforts on collecting data, analyzing insights and improving functions within different channels. Full Story: Forbes
Is It Time to Give Your Family Businesses a Marketing Makeover?
Marketing has always been important to any business, regardless of sector and size, but can also be one of the most challenging endeavors to undertake. Full Story: Lexology
15 Small Business Ideas That’ll Make You Money
Are you looking for a change in pace when it comes to your career? Full Story: TrainingZone
The Real Value of ROI for Marketing Campaigns
As a marketer, you might have asked yourself this question every time when launching a new marketing campaign: Full Story: Business 2 Community
Nine ways to adapt your marketing strategy during COVID-19
With the onset of the coronavirus, almost every aspect of what was considered typical daily life was upended literally overnight. Full Story: Media Update
5 Effective Ways to Improve Your Click-Through Rate
So, you have added PPC in your digital marketing strategy? Full Story: Business 2 Community
Timely vs evergreen content: dividing your content budget
Timely and evergreen content both deserve a place in your finance content marketing mix. Full Story: Finextra
The best ways to get your start up business seen
If you’re just starting up your business venture, you’ll be looking for ways to build your audience quickly. Full Story: Business Matters
Small Business Guide to Video Marketing
Using video as part of marketing is gaining a lot of traction across businesses of all sizes. Full Story: Small Business Trends
How to Evolve Your Business Model as Times Change
We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. Full Story: Business 2 Community
6 Different Types of Internet Marketing Explained
Over the last few years, the internet has become one of the most important mediums and platforms for any type of business. Full Story: Atlanta Small Business
5 Small Business Marketing Tips to Implement During COVID-19
The coronavirus pandemic has been a difficult experience for most of the world.. Countries like Australia, the United States, and Italy have been desperately trying to keep everyone’s head above water as we all navigate this uncharted territory together. Full Story: Business 2 Community
3 Things you Need to Know About Traditional Marketing Strategies
While some brands focus solely on digital marketing, the most successful businesses realize the importance of diversifying their marketing activity through a combination of digital and traditional marketing strategies. Full Story: Business 2 Community
Seven essential post COVID-19 digital marketing tips
Many businesses across the globe are experiencing some unexpected and unplanned downtime as customers have been asked to stay away during the coronavirus pandemic. Full Story: The CEO Magazine
The Secrets to Gaining Customers for Life
Resting on your laurels can be a costly mistake for a business owner. Full Story: FenderBender
Accenture Insights On How COVID-19 Impacts Marketing Strategy
What can the strategic marketer do to remain relevant? Full Story: Forbes
How to adapt to an online-first marketing strategy
Many companies have recently been seeking to move their marketing efforts online. Full Story: MintTwist Blog
HOW TO ADAPT YOUR MARKETING STRATEGY DURING THE CORONAVIRUS PANDEMIC
It’s been several months since coronavirus came along and turned everything upside down. Full Story: BBN Times
How to Write a Marketing Strategy in a Business Plan
A business plan provides important information to a potential lender as well as to the business’ management team. One of the key components of such a plan is to determine who or what is the company’s target market. Full Story: Atlanta Small Business Network
Five Steps To Reinvent Your Marketing Strategies To Build Back Better After Covid 19 Pandemic
The past ninety (90) days or nine (9) weeks or three (3) months has been tumultuous beyond everyone’s standard and imaginations. Full Story: Modern Ghana