Go Lead Digital on Adapting Marketing Strategy in Crisis
Life has gotten complex over the past few weeks, has not it? We’re living through a pandemic. Full Story: Virtual-Strategy Magazine
It’s Time to Get Creative and Adapt Your Marketing to the Crisis
The business world is upside down. Things are chaotic right now, and rightfully so, but there are still signs of hope. Full Story: Entrepreneur
Tips to create a successful influencer marketing campaign
People trust people more than they trust brands. Full Story: Business Insider India
4 Ways Technology Can Grow Your Business
Technology has evolved in recent years and had a dramatic impact on the business industry. Full Story: TechFunnel
Attract. Convert. Retain. Master Lifecycle Marketing Today.
The need to stand out in a crowded marketplace is important across all industries. Full Story: G2 (blog)
A 6-Step Pandemic Response Marketing Strategy
How are you coping with the economic setback that’s affected all of us during the COVID-19 outbreak? Full Story: Total Retail
How to Choose a Digital Marketing Agency
When trying to determine how to hire a digital marketing agency several factors come in to play. Full Story: Search Engine People
How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you. Full Story: ClickZ
5 Things You Need to Update with Your Marketing Strategy Right Now
The Coronavirus shutdown has changed just about everything in our world. Full Story: Business 2 Community
How to Adapt your Marketing Strategy for the COVID Era
Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no longer relevant, a major shift is needed. Full Story: IT News Africa
Marketing Strategy for Tech Companies During a Global Crisis
Smart PR Communications offers advice to technology companies trying to market through uncertain times. Full Story: EIN News
Five Best-Practices for B2B Social Media Influencer Marketing
There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Full Story: MarketingProfs.com
McKinsey On Marketing In The Age Of COVID-19
Talk with the people at McKinsey about what marketers should be doing right now and you’ll hear about what they call a “three-horizon approach.” Full Story: Forbes
Marketers, Here’s What’s Next: A Look Into Post-Pandemic Strategies
Over the past couple of months, we have seen drastic changes in all aspects of society. Full Story: Forbes
10 marketing tips for your online business
Starting with some basic questions: How do you decide the best marketing channel for your business? Full Story: Explica
Is Now a Good Time to Start Digital Marketing?
If you’ve been waiting for a sign, this is it. Let’s trade social distancing for social media. Flatten the curve of employee education meetings to on-demand financial training. Full Story: National Association of Plan Advisors
A bold new marketing strategy for a brave new world
Across Europe, countries are seeing lockdown restrictions lifted and some semblance of ‘normal life’ is starting to resume. Full Story: The Drum
Creating a Strong Video Marketing Strategy
Video marketing is one of the most powerful ways to connect to customers online. Full Story: Business 2 Community
Why You Should Use Infographics in Content Marketing
People are overloaded with information these days. Full Story: Business 2 Community
3 Underrated Marketing Tactics That You Need To Implement Now!
For many small businesses that have pivoted in response to the ‘apocalypse’ that rages on outside our windows, the need for strong digital marketing has become more critical than ever. Full Story: Customer Think
How To Harness Effective Visuals In Advertising
Our world is changing, as is the way people gather information and communicate. Full Story: Forbes
How to reinvent your B2B marketing strategy in COVID-19
How can marketing leaders add the most value to their businesses in this new uncertain coronavirus landscape we find ourselves in? Full Story: B2B Marketing Online
Formulating a Content-Marketing Strategy for Your Self-Storage Business
Content marketing can be used to entice prospective self-storage renters and keep tenants engaged. Full Story: Inside Self-Storage
How to strengthen a marketing strategy plan during COVID-19
Some residents are over a month into self-quarantine and have made the appropriate adjustments for operating their business during this new uncertain climate. Full Story: Valley News
Guide to the Untold Secrets of Digital Marketing Strategy
It is the new age marketing mantra, which takes the help of electronic media channels or the internet. Full Story: YourStory.com
5 Digital Marketing Strategies to Boost Brand Awareness
Brand awareness is very important in this digital era. Digital marketing is turning out to be one of the most popular ways to boost brand awareness. Full Story: Business 2 Community
5 Smart Ways to Use Webinars as a Marketing Strategy
In these socially distant times, businesses want to find new ways to connect to customers, fans, and potential leads. Full Story: AllBusiness.com
Elevating Your Multichannel Marketing Strategy With AI
Dash Hudson’s executive director of corporate strategy discusses strategy in the new world, the importance of brand story and key digital channels. Full Story: WWD
What Is Direct Mail and Is It Right for Your Business?
Direct mail has significant advantages for the right business. Could it become a complementary part of your marketing strategy? Full Story: Business.com
Digital Marketing In A Cookie-Less Internet
Consumers prefer ads tailored to their interests yet want less invasive advertising. Full Story: Forbes
When times get tough, your marketing needs to get agile
Uncertain times and changing conditions mean you probably need to scrap your old marketing plan. Full Story: The Drum
It’s Time to Audit Your Marketing Strategy
For many Americans, life under COVID-19 has started to feel normal–not exciting, but after more than two months, at least familiar. Full Story: Business 2 Community
Three Tips For Quickly Adjusting Your Online Marketing Strategy
When faced with a crisis or challenge, a business may be forced to come up with new ways to market its products and services, almost overnight. Full Story: Forbes
Google COVID-19 Marketing Strategy Playbook
Google has released a COVID-19 Marketing Playbook. Full Story: Search Engine Journal
What Are the Advantages of a Marketing Strategy?
For a business to be successful, it needs to draw in a healthy number of customers. Full Story: The Realtime Report
How To Choose KPIs For Your Digital Marketing Strategies
Digital marketing is taking the business world by storm. Approximately 83% of businesses believe that their current digital marketing efforts are successful in assisting their goals. Full Story: Forbes
Four Things That Always Remain Consistent In Digital Marketing Strategies
No matter the times we are facing, there are four key things that will remain consistent and, if used properly, will result in a positive overall return on investment: people, process, tactics and technology. Full Story: Forbes
How To Adapt Your Marketing Strategy To The Current Market
Over the past few weeks, I have been struck by founders pulling marketing and advertising spend due to COVID-19. Full Story: Forbes
The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment
For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. Full Story: MarketingProfs
Time to take stock of your digital marketing strategy
The effect of Covid-19 on consumer confidence has been dramatic – and new research from Mapp suggests it will be felt for some time to come. Full Story: Retail Week