Is Your Marketing Strategy Based on the Right Data?

The events of spring 2020 have turned marketers’ worlds upside down. In light of an unprecedented health and economic crisis, teams scrambled to adjust their advertising messages, campaigns, and offers. Full Story:  HBR

How to reshape your marketing strategy for the “stay-at-home” trend and beyond

Is your business struggling during these uncertain times? Maybe it is time to reshape your marketing strategy to the current consumer trends. Full Story: London Loves Business

How to Automate Your Account-Based Marketing Strategy

In today’s day and age, marketing is all about personalization. Full Story: stopthefud

Master the Art of Organic Marketing for Long-Lasting Results

Spreading brand awareness, generating leads, increasing your brand’s reach, instilling trust among consumers, all these primarily depend on one thing: marketing. Full Story: G2 (blog)

5 Brilliant Ways to Combine Traditional & Digital Marketing

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional marketing with digital marketing is worth mastering. Full Story: Search Engine Journal

Scale Your Content Marketing: A How-To Guide

If you’ve ever watched a Gary Vaynerchuk video, you know his message: Find your medium; create, and don’t stop creating until your brand is as recognizable as any other in your industry or niche. Full Story: Forbes

4 Consumer Buying Habits All Small Business Owners Need to Know

If you’re like many marketers and business owners, you want to find a way to deeply connect with your target audience. Full Story: Business 2 Community

The key elements of an influencer marketing strategy

Consumers are seeing fewer ads, thanks to a combination of ad blockers, DVRs, and paid streaming. Full Story: The Drum

Making Video An Effective Part Of Your COVID-19 Marketing Strategy

Leaning into digital should be the rallying cry for companies right now. Full Story: Forbes

Reinventing marketing strategies

Marketing is the backbone of every business organisation in the world. Full Story: Deccan Herald

Channel marketing during Covid-19: What’s the vendor strategy?

Following the hard-hitting sucker punch delivered by Covid-19, the channel is slowly sobering up to the social and economic realities of such a devastating pandemic. Full Story: Channel Asia Singapore

10 ways to expand your marketing influence globally

A business’s growing process may change rapidly because of multiple factors, says writer Mark Blackwood. Full Story: Media Update

Achieve better gains with personalised marketing efforts

Amidst the ongoing marketing clutter and digital noise that defines today’s business landscape, personalisation initiatives as simple as including a first name in your brand’s promotional emails deliver significant value. Full Story: Marketing Interactive

7 Important Marketing Tips for Small Businesses During Coronavirus

If you’re a small business trying to figure out not only how to stay open during the coronavirus pandemic but still be okay after the pandemic is over, you’re certainly not alone. Full Story: BOSS Magazine

Five B2B Marketing Tips For Managing The Customer Journey During ‘The Great Pause’

To survive and thrive in a post-COVID economy, global marketing organizations need to be more resilient than ever. Full Story: Forbes

Tips to Build a Successful Online Dropshipping Business

Have you ever dreamt of making money online? Dropshipping is one of the smartest ways to make money online. Full Story: Newswire

How to reinvent your B2B marketing strategy in COVID-19

How can marketing leaders add the most value to their businesses in this new uncertain coronavirus landscape we find ourselves in? Full Story: B2B Marketing Online

4 Methods for Measuring Marketing’s Impact

Marketing budgets in the United States fell to 10.5 percent of company revenue in 2019, down from 11.2 percent the previous year, but Gartner was expecting that to change in 2020. Full Story: Destination CRM

Hold the 4Ps, it’s time for the 4Es of marketing

The ‘4Es’ —  Experience, Engagement, EveryPlace and Exchange — are now the cool kids in the marketing mix and seem to be just as effective as the 4Ps. Full Story: Media Update

Why You Can’t Let Fear Stop Your Marketing Plan

It is perfectly reasonable to be worried about the future. However, now is not the time to let your marketing go completely dark. Full Story: Inc.com

Marketing Advice On How To Dominate Your Niche

Digital marketing tips and tricks can often appear to be a dime a dozen. Full Story: Forbes

Digital Marketing Matters Now More Than Ever

As communities around the world cope with the extraordinary impact of COVID-19, we are faced with one of the most challenging times in nearly a generation. Full Story: Forbes

Tips from 4 Chief Marketers on Leading Through a Crisis and Beyond

Over the past few weeks, the marketing community has rallied around the importance of empathy, optimism and humanity. Full Story: Adweek

Post pandemic marketing planning to stand your business in good stead

In light of the pandemic, speaking with your clients, marketing your business in the correct light and having the right approach when having conversations has never been so important. Full Story: ARLA Propertymark

Shift Marketing Strategy To Acknowledge New Reality

Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge. Full Story: Forbes

Marketing Strategies for Print Companies During COVID-19

There is no overstating the overwhelming effects of the COVID-19 pandemic on our personal and professional lives. Full Story: Printing Impressions

Five ways to adapt your marketing strategy during COVID-19

Using the pandemic as a hook to sell your products or cashing in on coronavirus is a sure way to lose trust and loyalty amongst your customer base. Full Story: Indian Retailer

How to Know If You’re Producing Quality Content

It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Full Story: Entrepreneur

How to get the most out of digital marketing during Covid-19

It’s not uncommon for B2B companies to rely heavily on in-person meetings and trade events in their sales process. Full Story: Australian Mining           ;

6 actionable content-strategy ideas during challenging times

Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. Full Story: Campaign Asia

How to Run a Discount That Benefits Your Customers and Your Business

The COVID-19 crisis is shutting down brick-and-mortar stores across the U.S. Companies of all shapes and sizes are flocking to the Internet in an attempt to save their bottom line. Full Story: Business 2 Community

Marketing strategies during – and after – Coronavirus

Despite the uncertainty in the world and rapid changes in behavior, data is still being collected and analyzed. Full Story: ClickZ

Three reasons why your business needs a marketing strategy

If you’re a business striving to succeed — both during COVID-19 and in ordinary circumstances — you need to have a plan in place. Full Story: Media Update

4 best practices for unlocking the full potential of your marketing campaigns

With more channels available than ever before, marketers need to make sure their media investment decisions are based on measurement data they can trust. Full Story: ClickZ

What Is Marketing Intelligence? Definition, Best Practices, Use Cases and Tools.

Marketing intelligence is defined as any actionable and data-oriented information that can be used to build an effective marketing strategy. Full Story: MarTech Advisor

Need Help With Online Marketing-Try These Suggestions

Millions of people use the internet every day to make purchases. Full Story: The Union Journal

How Gamification Can Improve Digital Marketing

Gamification is one of the most important elements of a successful email campaign. Full Story: Innovation Enterprise

Online Marketing During The Corona Virus Outbreak

As consumers stay indoors, digital marketing can be the best defense against the virus and we shall discuss in its detail right here!! Full Story: BW Businessworld

10 Tips For Digital Marketing During a Pandemic

Marketing a small business during the coronavirus pandemic is full of challenges. But UPS wants to help SMBs navigate the current situation through a new series of webinars, the first of which took place on Thursday. Full Story: Small Business Trends

Five Simple Programmatic Strategies to Drive More Leads

As in-person engagements are paused, digital advertising is one way to continue to promote our brands and keep business running as close to normal as we can. Full Story: MarketingProfs.com