How to Move Quickly into a Digital Marketing Strategy
We’re living in an unprecedented, unsettling time. And one of the things we’re all thinking may be, “Business needs to move forward, but how will that look?” Full Story: Business 2 Community
Event Marketing Strategies: Six Trends from B2B Leaders
With events are currently on pause across the globe as a result of the COVID-19 pandemic… Full Story: Chief Marketer
How to Adapt Your Online Marketing Strategy in a Time of Crisis
Life has certainly gotten complicated over the past few weeks, hasn’t it? We’re living through a global pandemic. Full Story: Business 2 Community
How To Develop Your 2020 Marketing Strategy?
The first step is to analyze what your competitors and your industry are doing because, let’s be honest, everybody is doing this. Full Story: Nature World News
Ways to Get Your Business Out of a Rut
Setting targets, ambitious objectives, and designing strategies for the year is common to marketers. Full Story: Business 2 Community
7 Marketing Ideas to Get More Traffic in Your Booth When at a Trade Show
In this digital era, the idea of attending a trade show might seem old school, but it’s inarguably an incredible investment. Full Story: Times Square Chronicles
How Customer Experience Drives Business Growth
Contact center staff can prove to be a key factor in taking the business to new levels, building a position of a brand as well as strengthening customer relationships. Full Story: Business 2 Community
Trending marketing tactics for 2020
Marketing is an industry that is constantly developing through innovation, which is why it can seem a bit challenging to keep up with the latest trends. Full Story: London Loves Business
Adapting your marketing strategy for the aftermath of COVID-19
As we live through the COVID-19 pandemic day-by-day, it can be hard to see the forest for the trees — but this crisis will end, and that is a powerfully positive fact. Full Story: MultiBriefs Exclusive
Why you need to put people at the centre of your digital marketing strategy
Scientists say that there are three parts of the brain that are involved in creative thinking. Full Story: Media Update
12 Upcoming Trends In Influencer Marketing
At the close of 2019, we saw a massive move toward influencer marketing, both by large and small brands. Full Story: Forbes
How to use scratch cards as part of your marketing plan?
The chancellor is preparing to unveil an overhaul of his emergency aid scheme for SMEs amid warnings about a deluge of insolvencies as companies struggle to access funds from a banking system creaking under the COVID-19 crisis. Full Story: Business Matters
7 Strategies To Grow A New Business During The Coronavirus Pandemic
Think it’s a terrible time to scale your startup? Think again. Full Story: Green Entrepreneur
17 Effective Sales Tricks to Gain Loyal Customers
Selling your product or service is often the hardest part of business, but it doesn’t have to be. Full Story: Business.com
Digital marketing – Time to dive in!
Globally, digital is neck-to-neck with traditional media in terms of share of advertising budgets. Full Story: Economic Times
Customer Strategy for the Days Ahead
Where you are located and the demographics of your existing customer base largely determine the amount of print business you have during the current COVID-19 pandemic. Full Story: Printing Impressions
Why your digital marketing strategy needs to be aligned with your business strategy
There are a number of different schools of thought when it comes to the question of business strategy development. Full Story: Bizcommunity.com
The Marketing Mix – Is It Still Relevant Today?
The marketing mix framework has been the preferred and dominant marketing model since it was introduced around 60 years ago. Full Story: Business 2 Community
How to Pivot Your Small Business Strategy During the COVID-19 Crisis
As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. Full Story: Business 2 Community
5 best practices for an effective marketing strategy in the telecommunication sector
What are best practices when it comes to building an effective digital marketing strategy in the telecommunication sector? Full Story: Doxee
Take Your Customers On An Engaging ‘Drive’ Through Your Campaign
At TWIO, our four grounding principles take consumers on a R.I.D.E. Full Story: Forbes
3 Marketing Lies Small-Business Owners Tell Themselves
Too many startup leaders deny the difference quality marketing makes and what they can afford. Full Story: Thehour.com
How Marketing Has Evolved and Why it’s Important
A great deal has changed in marketing since the dawn of the internet. Full Story: Business 2 Community
Help Others See The ROI For Marketing
It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others to see the true value of marketing. Full Story: Forbes
10 Reasons Your marketing Strategy Must Include WhatsApp Right Now
While the WhatsApp chat platform offers a private and convenient conversational space, WhatsApp marketing is yet to receive marketers’ full attention. Full Story: MarTech Advisor
The all-in-one marketing solution for resource-strapped startups
Consumers sift through hundreds of ads every day, forcing many small and midsize businesses to compete for the attention of their target customers. Full Story: Fast Company
How To Focus Your Marketing On Generation Z Today
As the oldest consumers in the Generation Z cohort move into their mid-20s in the next few years, we must pivot our messaging to match their habits, dreams, and desires. Full Story: Forbes
You Need Right Strategy to Market HVAC Amid COVID19 Pandemic
The biggest challenge businesses dealing in consumer goods facing amid Coronavirus Pandemic is to get the right message in front of the customers. Full Story: Customer Think
How to Adjust Your Marketing Plan for the New 2020
Almost 4 months into 2020, and the world has changed in ways we never imagined—which means marketing teams are scrambling to adjust their marketing plan for the rest of the year. Full Story: Business 2 Community
8 Technologies and How You Should Be Marketing With Them in 2020
It’s not using technology that makes you win, it’s being the first to use that does. Full Story: CT Post
3 Undeniable Benefits of Having a B2B Marketing Plan
If businesses want to survive in today’s world, a strategic B2B marketing plan is a must. Full Story: VENTS Magazine
6 Ways to know if your business idea is ready for reality
You have the million-dollar idea, you have a vision on how to do it, you have the funds to get started – or don’t you? Full Story: Pulse Headlines
3 Digital Marketing Mistakes to Avoid
Your digital marketing strategy will prove to be very important if you want to see long term success for your business. Full Story: CEOWORLD magazine
Top Five Digital Marketing Strategies as Economies Grapple with COVID-19
Coronavirus disease (COVID-19) has caused a crisis the world is finding difficult to cope with. Economies are now almost in a complete lockdown in most countries and states around the world. Full Story: News & Features (blog)
How Your Company Can Make Tech — Not Marketing — Its Differentiator
This is a phenomenal time for brand building, and new and lucrative shortcuts crop up every day. Full Story: Forbes
How to Pivot Without Falling Out With Your Investors
It is important to make sure those providing you with funding are onboard when big changes are made. Full Story: Business.com
As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever
As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Full Story: Business 2 Community
A 5-Day Plan to Keep Your Company Afloat
So here’s a five-day playbook to help CEOs of cash-flow negative companies, or ones about to go negative, assess the new normal and respond with speed and urgency. Full Story: Harvard Business Review
Digital Marketing Trends From the Customer’s Perspective
There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. Full Story: Business 2 Community
How to Create a Successful Marketing Strategy Using a Single Decision Framework
Marketing is hard. Many times the results are subjective, and it’s not clear on what marketing strategy will generate the best results. Full Story: Inc.com