What Successful B2B Content Marketing Strategies Have in Common
When there is a lull in activity or a slow time of year, it’s a great time to review your company’s B2B content marketing strategy or to build one if one does not exist. Full Story: Business 2 Community
Surviving COVID-19: How to adapt your digital marketing strategy amidst a global crisis
In the world of hyper-speed, dramatic scale-ups and connectivity, social media can now be categorised as a mature marketing channel. Full Story: e27
Why (and How) You Should Maintain Instead of Cutting Marketing During Uncertain Times
Many businesses are well aware of the impact the “slow season” can have on their businesses. Full Story: Business 2 Community
How to optimise your digital marketing during COVID-19
Optimising digital marketing during the COVID-19 crisis can help your business stay afloat and continue to give you the results you desire. Full Story: Media Update
How Marketing Leaders Can Manage the Impact of Coronavirus (COVID-19) on Revenue
The impact of coronavirus (COVID-19) is still only starting to show in businesses and on the economy worldwide. Full Story: MarTech Advisor
Best B2B Marketing Strategies Startups Should Know
Marketing brands and products have always been an effective means of growing a startup business. Full Story: PakWired
The Fly Wheel Isn’t a Marketing Tool – It’s a Business Model Tool
The Marketing FlyWheel is a tool that allows you to focus on your customers rather and drive business through them. Full Story: Business 2 Community
How Publishers Can Improve Their Content Marketing
The coronavirus pandemic is battering an already ailing publishing industry, adding insult to the injuries of the Great Recession and loss of advertising revenue to digital media. Full Story: MediaPost Communications
8 Actionable Inbound Marketing Strategies for Small Businesses
Do you have a limited digital marketing budget and you want to promote your business online on a long term basis? Full Story: Business 2 Community
How to Build an Outstanding Marketing Team: A Seven-Step ‘People Strategy’
So how do you attract great marketers, keep them happy and productive, and help them reach their full potential? A people strategy. Full Story: MarketingProfs.com
IS THAT NEW MARKETING TREND RIGHT FOR YOUR BUSINESS? 9 WAYS TO DECIDE
Marketing is an ever-changing industry. With new trends constantly on the horizon, it’s difficult to tell which to adopt and which to ignore. Full Story: AdAge.com
Six characteristics of successful prospecting strategies
Everyone needs more clients. Some businesses don’t need to look very hard. Full Story: The Business Journals
Why Businesses Must Rely on Digital Marketing to Beat COVID-19
In the coming months, businesses would have to rely more on digital marketing to survive the ongoing COVID-19 pandemic. Here’s why. Full Story: Edgy Labs
Your Future Marketing Job Won’t Be In The Marketing Department
Ten years ago, I was still sending fax blasts, while trying to convince CEOs that this was a dying practice and that digital marketing… Full Story: Forbes
The Secret Battle For Marketing
Just how hard is it to be a CMO? Let’s look at some staggering marketing statistics. Full Story: Forbes
As I speak with CEOs during this pandemic, their first priority is protecting their people. Full Story: Forbes
8 Actionable Inbound Marketing Strategies for Small Businesses
Do you have a limited digital marketing budget and you want to promote your business online on a long term basis? Full Story: Business 2 Community
Changing Strategies for Marketing During Coronavirus
Now is the time for aggressive, forward-thinking marketing strategies. Full Story: Atlanta Small Business Network
Timing Is Everything – How To Use Seasonality To Perfect Your Marketing Strategy
Content is king, but which content rules the land varies as the year rolls out. Full Story: Promotion World
Marketing Dos and Don’ts During a Crisis
Think short-, medium- and long-term, and know what you should and shouldn’t be changing. Full Story: Entrepreneur
Enterprise Content Marketing 2020
A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. Full Story: Business 2 Community
10 Best Practices for SaaS Lead Generation
SaaS is the most popular cloud computing model. Vertical solution providers and vendors are thrilled with the possibilities of this business model. Full Story: Business 2 Community
15 Hot Digital Marketing Trends for 2020 [Video + Podcast]
What are the biggest digital marketing and branding trends shaping the year ahead? Full Story: Business 2 Community
Clean Your Hands, All Surfaces, and Then Your Marketing Program
The current state of the world has most of us housebound and cleaning everything in sight—especially our hands. Full Story: Business 2 Community
5 best practices for an effective marketing strategy in the telecommunication sector
What are best practices when it comes to building an effective digital marketing strategy in the telecommunication sector? Full Story: Doxee
Take Your Customers On An Engaging ‘Drive’ Through Your Campaign
At TWIO, our four grounding principles take consumers on a R.I.D.E. Full Story: Forbes
How to Define Your Target Market
Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. Full Story: Business 2 Community
3 Marketing Lies Small-Business Owners Tell Themselves
Too many startup leaders deny the difference quality marketing makes and what they can afford. Full Story: Thehour.com
How Marketing Has Evolved and Why it’s Important
A great deal has changed in marketing since the dawn of the internet. Full Story: Business 2 Community
13 Unique Marketing Campaigns And The Valuable Lessons They Teach
One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct. Full Story: Forbes
Help Others See The ROI For Marketing
It’s easy to see the value marketing provides when you work in marketing, but it can be a lot harder for others to see the true value of marketing. Full Story: Forbes
Why Your Company Struggles To Master Digital Marketing Maturity
Nearly every company today understands the strategic importance and business impact of digital marketing. Full Story: Forbes
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital strategy. Full Story: Forbes
The Dos And Don’ts Of Marketing During A Global Crisis
It’s COVID-19’s world right now. Consumers – and marketers – are just living in it. Full Story: AdExchanger
Pick a Marketing Model That Lets You Pay for Results, Not Potential
How affiliate marketing can help you find consistent return on investment. Full Story: Entrepreneur
A deep dive into cause-related marketing
Corporate charity campaigns and donations are popular marketing tools. But do they pay off? Full Story: strategy+business
Why marketing to interest rates is the wrong strategy
In today’s volatile market, what is the right way to go about marketing and advertising? Full Story: Inman
How B2B And B2C Businesses Can Boost Sales With Smart Intent Marketing
Intent data, as its name suggests, shows which customers or accounts are likely to buy based on their online activities, such as price comparison and market research. Full Story: Forbes
Why Experiential Marketing Will Take Your Business to the Next Level
One of the main things that may help determine the success of your company is what customers are saying about you. Full Story: NuWire Investor
How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus
In-person events are a cornerstone touchpoint for many B2B companies, but as the outbreak of the newest strain of the coronavirus progresses worldwide, major business events have been canceled or postponed. Full Story: eMarketer