How The Coronavirus Pandemic Impacts Marketing Strategy
Along with the rest of the world, marketing teams continue to cover new ground and confront unprecedented challenges triggered by the coronavirus pandemic. Full Story: Forbes
Inside Target’s Marketing Strategy
At Target Corporation, where 2019 comparable sales growth at 1,800+ stores was 3.4% and digital sales growth was 29%, the competition never seems far away. Full Story: Forbes
How to Work More Microcontent Into Your Marketing Efforts
If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively. Full Story: Entrepreneur
Why Content Marketing Is a Must-Have for Small Businesses
When it comes to digital marketing for businesses, as the saying goes: content is king. Full Story: G2 (blog)
Motivational Marketing to Connect Your Business to Clients
When you hear motivational marketing, you’re probably thinking something like huge rallies and motivational, inspirational speeches telling people why they need what you’ve got to sell and they need it now. Full Story: Business 2 Community
3 Customer Service Trends Your Business Must Not Ignore in 2020
The last decade saw a massive shift in how customer’s view businesses and this changed the way business was being done for good. Full Story: Customer Think
Why You Need To Keep Your Marketing During A Crisis
You may have heard it before: In times of crisis, the marketing budget is the first thing businesses cut. Full Story: Fairfax Station Connection
4 Reasons Your Marketing Is Failing
Robust marketing strategies are integral to how a business succeeds. Full Story: CoFounder Magazine
Why and how to combine content marketing and native advertising
Almost every brand runs a corporate blog, publishes company updates on social media, produces engaging landing pages, etc., and as you’re reading this post, I’ll suppose you’re not an exception. Full Story: MintTwist Blog
How Effective is Influencer Marketing?
Just how effective is influencer marketing? Full Story: Business 2 Community
How to Get Prospects to Want to Do Business with You
A potential customer who is already signed on with another distributor doesn’t need your business — but you can increase the chances that they’ll want it. Full Story: Modern Distribution Management
Preparing your marketing plans for the Coronavirus downturn
Our businesses are all facing challenging times as the economic impact of Coronavirus starts to bite. Full Story: The Drum
The Five Pillars of a Successful Digital Reach Strategy
Digital marketing requires keeping up with the constantly evolving expectations and habits of customers. Full Story: Customer Think
Why Marketing Operations Is The Secret Weapon To Strengthen Your Events Strategy
Data means everything to today’s businesses. Full Story: Demand Gen Report
Marketing in the time of Covid-19
The coronavirus crisis will test us all, but marketers need to think long-term and keep building their brands, protecting their staff and honouring their values. Full Story: Marketing Week
What Financial Marketing Looks Like in 2020
It’s been said that content marketing is the only form of marketing left, as it creates trust, builds relationships with your target audience, and is a high-conversion strategy. Full Story: Business 2 Community
How to boost your marketing strategy by leveraging employee advocacy
Employees might be your most effective brand ambassadors. Full Story: The Business Journals
CX in B2B Marketing: Top-of-Mind Strategy in 2020
Customer experience (CX) is top-of-mind for B2B marketers and insights professionals heading into 2020, according to new research by B2B International. Full Story: MarketingProfs.com
9 B2B Instagram Marketing Strategies (w/ Examples)
Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Full Story: Business 2 Community
Best Steps for a Killer B2B Content Marketing Strategy
Creating a business-to-business (B2B) content marketing strategy for businesses is more complicated than strategizing a marketing plan directed for the consumers. Full Story: SYP Studios
Three Big Trends That Define Modern Marketing
When you understand the drivers for change in a system, you understand the system better. Full Story: Forbes
The Key Dependencies For Measuring Data In B2B Data-Driven Marketing
During the days before digital marketing, it was extremely difficult for marketers to establish a correlation between specific marketing efforts with specific revenue outcomes. Full Story: Customer Think
How to Start Marketing an Online Business From Scratch
Starting a new business can often seem overwhelming. Yet, most new online business owners are excited about finally getting the chance to bring their ideas to fruition and earn money doing work they enjoy. Full Story: Business 2 Community
Get Up to Speed on the Marketing Flywheel
Forget the funnel. This is what customers want. Full Story: Entrepreneur
3 Actionable Inbound Marketing Strategies for 2020
If you’re anything like most people, you find the majority of advertisements you see on TV or hear on radio to be irrelevant, annoying, and serve only as interruption to the program you were enjoying. Full Story: The Marketing Folks
How to Create a Data-Driven Content Marketing Strategy That Works
Don’t Let Your Content Marketing Efforts Go To Waste… Create A Continuous Data-Driven Content Marketing Feedback Loop! Full Story: Business 2 Community
Why Referral Software Should Be Part of Your Marketing Strategy
re you contemplating why referral software should be part of your marketing strategy? Full Story: Business 2 Community
Proven Tips to Improve Your Content Marketing Efforts
Content marketing is a must for any business in today’s digital age. Full Story: Business 2 Community
Claiming Your Business: Listings and Reviews
When it comes to listings and review sites like Google My Business, Yelp, and Facebook, if you haven’t claimed your business profile, you’re losing money. Full Story: Business 2 Community
The Rise of Account-Based Marketing
I have been a marketer for decades, and have seen many evolutions in marketing best practices. Full Story: AlleyWatch
Don’t Be Afraid To Market Fearlessly
When you make everyone happy, you make no one happy. Full Story: Forbes
6 ways to get more out of your digital marketing budget
From boosting your social media presence to identifying your target market, we look at ways to get the most out of your digital marketing budget. Full Story: ClickZ
How To Build A Video Strategy For Your Buyer’s Journey
Video is one of the most popular and effective forms of brand communication today. Full Story: Forbes
5 visual marketing strategies to improve your web conversion
After a good while browsing a website, you are about to click on the “add to cart” button. But you don’t, its design is not attractive enough. Full Story: Byte Bell
Brands pivot their marketing strategies in the wake of the coronavirus
As Australian businesses brace for the impact of Coronavirus, we take a look at how brands around the world are already adapting. Full Story: DynamicBusiness
An A to Z Playbook for Conversational Marketing
Conversational marketing could replace traditional elements like forms and telephone calls, revolutionizing how brands connect with customers. Full Story: MarTech Advisor
Top 7 Digital Marketing Solutions to Deliver a Hyper-Personalized Customer Experience
Would you like to have a personal stylist who helps you select clothes based on your closet, budget, and style? Full Story: Business 2 Community
Writing your first content marketing plan
Content marketing is an excellent way to get individuals talking about your services, products, and brand in general. Full Story: YorkMix
How marketers can be more effective when remote working
With 70% of marketers saying they need more training on remote working best practice, Econsultancy is running a free webinar to help marketers work remotely in more effective ways. Full Story: Marketing Week
Five Ways Marketers Can Get In On The Brand Alignment Buzz
The marketing community is abuzz with talk of brand alignment. Full Story: Forbes