Keds puts a print catalog at the center of its new marketing strategy
When Lisa Lewis joined Keds as vp of marketing a year ago, she was tasked with coming up with a way to revitalize the brand. Full Story: Glossy
5 Ways You May Be Sabotaging Your Content Marketing Campaigns
Do you want to drive more engagement and traffic via the social channels you are distributing your content to? Full Story: Search Engine Journal
What Is a Stratified Market? Everything You Need to Know as a Buyer or Seller
Buying or selling a house this year? Then you’re probably trying to wrap your head around all the real estate jargon. Full Story: Realtor.com
How To Create Explainer Videos That Drive Marketing Success
Videos and motion graphics have become an integral part of many successful marketers’ content strategies. Full Story: Forbes
The Only Sane, Super-Productive, And Uber-Effective Marketing Strategy Left
“15 years ago the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Full Story: Customer Think
20 Amazing Free or Low-Cost Marketing Tools for Nonprofits
When you think about charities and nonprofits, the word “marketing” doesn’t immediately come to mind. Full Story: Business 2 Community
What is reactive marketing? And which brands do it well?
As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. Full Story: Econsultancy
What makes a CSR strategy successful?
While it goes without saying that every business should be committed to corporate social responsibility (CSR), to preserve the world we live in; the fact is, it can be very good from a business perspective. Full Story: Real Business
Vanity Metrics That Kill your Marketing Strategy and What to Measure Instead
Metrics and KPIs have always been a guiding light in any marketing strategy, but to put it bluntly, most marketers are measuring the wrong ones. Full Story: Customer Think
Remember: Digital Marketing Is A Long Game
Pivoting from the world of software engineering to where I am now, running a digital marketing agency, was quite a transition. Full Story: Forbes
Five Trends That Won’t Happen In Sales And Marketing In 2020
It’s that time of year when industry pundits, soothsayers and business leaders alike are predicting the trends that will drive how businesses approach sales and marketing this year. Full Story: Forbes
How to build and scale a digital marketing agency in 2020
Twelve thousand. That’s the number of digital marketing agencies in the U.S. alone. Full Story: AdAge.com
Use These 5 Steps to Create a Marketing Plan
This five-step plan in will help you draw in and keep customers. Full Story: Greenwich Time
3 Content Marketing Bandwagons to Jump On
With Google BERT, voice search and omnichannel marketing becoming necessary for relevance, brands need to evaluate the long-term resilience of their content strategy as they enter 2020. Full Story: CMSWire
10 TIPS TO GET YOUR BUSINESS BOOMING
When starting a business for the first time there are a million things to think about. It can be easy to get confused and overwhelmed. Full Story: BBN Times
How Deep Learning Is Transforming Marketing
The marketing industry currently finds itself at a crossroads. On the one hand, you have an industry that prides itself on its creativity and the ability to come up with surprising and innovative ways to market products. Full Story: Forbes
You’re in a conference room with the company’s management team. Full Story: Customer Think
5 Ways to Boost your Twitter Marketing Strategy
Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. Full Story: MarTech Series
To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
How to Improve your Content Marketing Strategy for 2020
Content marketing is important in shaping the future of your business. Full Story: VENTS Magazine
3 Content Marketing Bandwagons to Jump On
Industry leaders share three content marketing trends you should evaluate in 2020. Full Story: CMSWire
You can’t be all things to all people, so focus on a segment of the market where you can provide the most value. Full Story: ThinkAdvisor
How To Accurately Forecast Digital Marketing-Driven Growth
The growth of the digital marketing industry has consistently been 12% to 14%, and that number is only increasing. Full Story: Forbes
Why data-driven marketers are the engine of growth
Today’s marketers have unprecedented access to the tools and data they need to create exceptional customer experiences and grow their businesses. Full Story: Marketing Week
Winning Twitter marketing tips for your small business
Twitter is undoubtedly a powerful social media platform to improve brand recognition, drive more sales, and expand your business’s online reach. Full Story: YourStory.com
5 marketing strategies to fire your growth
There are admittedly dozens of marketing techniques firms can choose to invest in. Full Story: Washington Technology
Should Lead Generation Guide Your Content Marketing Strategy?
Are you planning another blog series around your product’s latest bug fix? You might want to read this first… Full Story: CMSWire
Measuring Marketing ROI: 13 Simple And Effective Strategies
It’s pretty common to see marketing agencies focus on a singular dollars-and-cents approach to explaining the effectiveness of a marketing strategy to their clients. Full Story: Forbes
5 Innovations that Will Transform your Digital Marketing Strategy
The most innovative digital marketing trends not only prepare you for the changes within your specific market but help you to establish a broad marketing strategy – intended to increase visibility and maximize revenue. Full Story: TechBullion
Five technology + trends changing digital marketing in 2020
Emerging AI developments that boost Google conversion values by 30% or more. Full Story: ClickZ
The Difference Between Content Marketing & Content Strategy (& Why You Need Both)
In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically. Full Story: Search Engine Journal
This 100-hour guide will turn you into a digital marketing know-it-all
Every corner of the world wide web is rife with marketing opportunities. Full Story: Mashable
Influencer Marketing Strategy in 2020: What You Need to Know
Not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. Full Story: MarketingProfs
3 Advanced Small Business Marketing Strategy Tips Made Easy
As a small business, you might think that you can’t compete with Nike. But you’re wrong. Full Story: G2 (blog)
Most Popular Marketing Assessment Methods in 2020
Marketing is an intensive and expensive exercise for businesses, but it is a necessary one. Full Story: Business 2 Community
This Is How Small Businesses Are Using Video Marketing In 2020
It’s no secret that video has become one of the most effective ways for businesses to connect with their customers. Full Story: Forbes
20 of the Biggest Marketing Fails of All Time (and Why They Sucked)
An idea can sound great in the conference room, but when you get it out there… not so much. Full Story: Business 2 Community
3 Secrets To B2B Marketing Success: Winning Inside To Win Outside
Brands with a purpose are more successful than brands without—more than that, they are intent on making the world a better place. Full Story: Forbes
7 Top Digital Marketing Strategies for the Brave and Bold in 2020
Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to. Full Story: Business 2 Community
What does it take to be a successful digital marketing entrepreneur from Asia?
Globally, Asia continues to be the focal point for high-speed Internet penetration. This decade is ideal for start-ups to consolidate e-commerce trade in emerging markets. Full Story: Entrepreneur