Four Content Marketing Trends To Keep An Eye On In 2020
When it comes to establishing your brand and spreading the word about your company, content is still king. Full Story: Forbes
5 Ways a Content Marketing Mission Statement Can Improve Your Strategy
I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. Full Story: Business 2 Community
It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’
Content marketing has, undeniably, grown dramatically in popularity over the last decade. Full Story: Search Engine Journal
The 10-Step Effective Content Marketing Campaign
Content marketing isn’t hard. Follow these 10 steps to do it right. Full Story: Entrepreneur
Where Should You Spend Your Marketing Budget?
Over the past decade, where companies are spending their marketing budget has changed dramatically, but everyone knows that having a marketing plan is crucial to building a companies brand- especially their online presence. Full Story: Business 2 Community
3 Simple Things Marketers Can Do to Support Sales
You might be kept awake at night wondering how to ensure your content converts prospects into leads… Full Story: Business 2 Community
Marketers are spending more on data management platforms than operational tech
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Full Story: MarTech Today
Is Content Marketing the Key to Sales Enablement?
With that in mind, we’ve turned to the experts to learn why sales enablement is growing, and what impact content marketing can have on the sales process. Full Story: CMSWire
Ensure The Success Of A Personalized Marketing Strategy With These 11 Expert Tips
Personalized marketing is a crucial way of connecting with customers on a fundamental level. Full Story: Forbes
3 Marketing Tips to Consider in 2020
Marketing is crucial for many reasons, but perhaps most importantly because it helps businesses and brands create and maintain relationships with their audiences. Full Story: Total Retail
Avoid This One Common Mistake When Developing Your Marketing Strategy
When we think about marketing ourselves or our businesses, many tend to build a strategy based on their own behavior or patterns. Full Story: Thrive Global
New Year, New Strategy: 4 Fresh, Creative Marketing Ideas for 2020
With a new year comes new business plans, and since we’re already in 2020 you should be thinking of new and creative marketing strategies to get the results that you deserve. Full Story: VENTS Magazine
Deciding What Marketing Trends To Adopt: 12 Key Criteria
Marketing trends can rise to prominence in the blink of an eye. Sadly, they can also fade into obscurity just as quickly. Full Story: Forbes
10 Awesome Content Marketing Tools That Will Up Your Strategy
Your B2B content strategy is like a machine — it needs regular maintenance to run smoothly. And that’s where content marketing tools come in. Full Story: Business 2 Community
Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples
Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: Full Story: MarTech Advisor
Digital marketing best practices for 2020 and beyond
2019 was a year of great challenges and rewards for digital marketers. Full Story: BestTechie
7 Ways to Make Digital Marketing Work For Your Business
The marketing world we know today has a significant history. Full Story: Business 2 Community
When Marketing a Freemium App, Measure These 5 Things
When marketing any product or service, it’s easy to get data fatigue and even harder to ensure you have the tracking in place to collect data. Full Story: G2
What Is the Future of Video Marketing?
94% of marketers find video marketing a key element in their marketing strategy, reports Vidyard. That is why it is now crucial to cut through the news to stay ahead in the game. Full Story: MarTech Advisor
How Purpose-Driven Marketing Can Help Small Businesses Compete Against Large Companies
Build a brand that not only tells a story but also gives consumers a story to tell others. Full Story: Entrepreneur
How to apply startup marketing thinking to all organisations
How this marketing chief is tackling strategy in a technology startup and the lessons every CMO can learn from it. Full Story: CMO
How to Create a Successful Influencer Marketing Campaign
When you’re planning how to create a successful influencer marketing campaign, there are many factors that come into play. Full Story: Business 2 Community
Why Video Should be Part of Your Marketing Strategy
A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. Full Story: Business 2 Community
Marketers: Shake up your strategies in 2020
Battle post-holiday ad fatigue and get a fast start in the new year by putting the consumer first. Full Story: ClickZ
What’s the best digital marketing strategy for you?
Absolutely. Prospective clients check out your website, social media and reviews of you online first. Full Story: Inman
Which Marketing Strategy Is Best For Your Restaurant?
In this day and age, there are numerous ways to market a restaurant. Often times, it can feel overwhelming when deciding which route is best for your restaurant. Full Story: Total Food
5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing
It is all too easy to fall into the trap of the digital marketing comfort zone, but this can be a path into complacency, under-performance and ultimately decline. Full Story: Search Engine Journal
Content Marketing Trends for 2020: Are we ready?
There are over 4.4 billion Internet users worldwide. If you look at them collectively as a country, it would indeed be the largest in the world. Full Story: Entrepreneur
Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”
When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store Full Story: Business 2 Community
Digital Marketing Trends in 2020
Online marketing used to be a new and different way to market. Full Story: Business 2 Community
2020 marketing calendar – plan this year’s marketing strategy
Have you ever wondered when is the best time for your ad campaign, well look no further. This marketing calendar has every event listed, even weird ones. Full Story: The American Genius
How B2B sellers can embrace B2C strategies in 2020
As usual, consumer retail got plenty of media attention this past holiday season. Full Story: DigitalCommerce360
How Marketers Can Utilize Insights-Driven Marketing
Consumer demands are evolving quickly, and many marketers are turning to insights-driven marketing to stay ahead. Full Story: Social Media Today
The Future of B2B Marketing: Critical Skills to Master
The only constant about marketing is that it’s always changing. B2C marketing strategies and tactics change at break-neck speed, whereas B2B marketing changes at a more manageable pace. Full Story: Business 2 Community
How to Build Long-Lasting Customer Relationships (3 Ways)
As a business owner, it’s crucial to create a strategy that builds healthy, positive customer relationships. Full Story: Business 2 Community
6 Reasons Why More Content Isn’t Better (It’s Actually Worse!)
The marketing industry should have taken it as a warning, and some of us did. Full Story: Search Engine Journal
A Beginner’s Guide to Digital Marketing in 2020
It takes some serious planning and investment of time and energy. But, without it, you can’t expect your business to get very far so it’s crucial for your success. Full Story: Legal Reader
6 Marketing Personalization Strategies for 2020
Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). Full Story: CMSWire
Signs Your Digital Marketing Strategy Isn’t Working
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Full Story: Business 2 Community
Inbound marketing — it’s a term you’ve likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it’s hard to keep track. Full Story: Forbes