6 Steps To Developing A Killer Marketing Strategy
Working smarter, not harder, has always been my motto, and in the world of marketing, having an effective strategy is the No. 1 way to do just that. Full Story: Forbes
Why Your 2020 Marketing Strategy Should Include Influencers
Many marketers are saving a place for influencers in their marketing strategies this year. Full Story: Forbes
Essential Steps For A Strong Content Creation Strategy
Content marketing has a higher chance of success when a company has built a plan around it. Full Story: Forbes
Want to Build a Profitable Business? Avoid These 4 Pricing “Strategies”
When you’re trying to build a business it’s easy to assume the #1 thing you need to focus on (after you’ve setup up the basics of your website or store), is figuring out how to drive traffic to your shop. Full Story: Business 2 Community
Digital Marketing Trends in 2020
Online marketing used to be a new and different way to market. Full Story: Business 2 Community
2020 marketing calendar – plan this year’s marketing strategy
Have you ever wondered when is the best time for your ad campaign, well look no further. This marketing calendar has every event listed, even weird ones. Full Story: The American Genius
How B2B sellers can embrace B2C strategies in 2020
As usual, consumer retail got plenty of media attention this past holiday season. Full Story: DigitalCommerce360
9 Ways Your Content Marketing Can Generate Leads and Close Sales
Find out how upping your content marketing game can close more deals. Full Story: Entrepreneur
The Ultimate Guide to B2B Affiliate Marketing
Are you in search of the ultimate guide to B2B affiliate marketing? You’ve come to the right place! Full Story: Business 2 Community
How to make a personal connection with your customers
Have you read the latest customer engagement studies? According to Gallup polls, businesses that prioritize engagement have 63% less customer turnover. Full Story: AZ Big Media
5 Helpful Chrome Extensions for Content Marketers
The folks creating, publishing, and distributing content as part of a business’s marketing strategy have lots of tasks to complete. Full Story: Practical Ecommerce
Key Challenges With Personalized Marketing And How To Overcome Them
In 2020, marketers will increasingly turn to personalized marketing to improve customer engagement. Full Story: Forbes
A simple guide to marketing your tech startup
Once your startup is up and running, don’t make the mistake of trying to save money by neglecting the company’s marketing. Full Story: KnowTechie
Why It Matters To Add Meaning To Your Marketing
A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. Full Story: Forbes
Should You Start A Digital Marketing Agency In 2020?
If you’ve had even the smallest success with digital marketing, the idea of starting your own agency has probably crossed your mind. Full Story: Forbes
Why Only Focusing On Immediate ROI Is Hurting Your Marketing
We all want quick results from our marketing campaigns. As entrepreneurs, quick sales mean more money in our pockets that we can invest back into our growing businesses. Full Story: Forbes
Three Ways To Improve Your Video Marketing Strategy With Influencers
It’s no surprise that video marketing has been on the rise. Full Story: Forbes
The Shocking Truth About Digital Marketing
A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. Full Story: Forbes
4 Mobile Marketing Tips for New Business Owners
If you missing a huge opportunity if you aren’t trying to connect with your customers on their mobile devices. Full Story: Business.com
How to Build Long-Lasting Customer Relationships (3 Ways)
As a business owner, it’s crucial to create a strategy that builds healthy, positive customer relationships. Full Story: Business 2 Community
6 Reasons Why More Content Isn’t Better (It’s Actually Worse!)
The marketing industry should have taken it as a warning, and some of us did. Full Story: Search Engine Journal
6 Marketing Personalization Strategies for 2020
Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). Full Story: CMSWire
Master These Five Lines Of Effort To Achieve Startup Success
Throughout my career, I’ve had the privilege of working with hundreds of outstanding technology startups. Full Story: Forbes
Is diversity just a marketing strategy?
Growing up as a black girl in a private school exposed me to a lot of performative activism that did more damage than healing. Full Story: The Miami Hurricane
Signs Your Digital Marketing Strategy Isn’t Working
Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? Full Story: Business 2 Community
Inbound marketing — it’s a term you’ve likely heard of, but what does it really mean? With so many avenues of marketing available, sometimes it’s hard to keep track. Full Story: Forbes
Conversational Marketing: How to Go Beyond Chatbots
Artificially intelligent (AI)-driven chatbots are an exciting emerging channel, but in 2020, conversational marketing doesn’t just mean chatbots. Full Story: CMSWire
Rolling Out AI In Marketing? Solve These Five Challenges First
If you’re a marketing leader, odds are, you’re already rolling out artificial intelligence (AI) or at least thinking that you should. Full Story: Forbes
Marketing trends to watch out for in 2020
Technological evolution and digital connectivity are two defining features of the past decade. Full Story: ETBrandEquity.com
What’s Next In Marketing: Rise Of The Experiences
It can happen in an instant. A new advancement, a new app, or even a new combination of features we already know can alter consumer preferences and behaviors permanently. Full Story: Forbes
What are marketers focusing on this year?
The behaviours of marketers, and what they’re focusing on this year, were identified. Full Story: AffiliateINSIDER
Methods, metrics and results matter in marketing
As January 2020 comes to a close, a lot of us are simultaneously closing out 2019 and putting a wrap on the final numbers. Full Story: WV News
Digital Marketing Strategies for Small Business
Today, digital marketing strategies are becoming an important part of the marketing strategies of businesses. Full Story: Fourth Source
4 Steps to Transform Your Marketing Strategies
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Full Story: cbtnews
3 Big Trends For Marketers To Follow
The next decade certainly promises plenty of change in the brand-marketing world. Full Story: MediaPost Communications
Why you need a content marketing strategy in 2020
Content marketing is about creating good quality, engaging content that people will want to share. Full Story: The Negotiator
How to Make an Effective PowerPoint Presentation about Marketing Strategies for a Product
If a tree falls in a forest and no one is around to hear it, does it make a sound? Full Story: Business 2 Community
Why you should be marketing to a segment of one
We like to say that marketing has changed for the digital age, but the reality is we’ve barely tinkered at the core, while placing incremental additions on the edges. Full Story: Raconteur
Marketing is a game of attention. As new platforms, devices, tools and techniques come and go, the attention will continue to shift. Full Story: Forbes
What Top Marketers Do to Be Successful
If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post. Full Story: Business 2 Community