5 Proven Small Business Marketing Strategies for 2020
I’m a small business owner who’s not ready to reinvent the wheel. We don’t have the budget, the resources, or the interest in developing a blue ocean. Full Story: Business 2 Community
How A Video Marketing Strategy Will Supercharge Your Event
Standing room only: That’s what you want to achieve with your upcoming event. You’ve built up such a big surge of anticipation that there’s more demand than capacity. Full Story: Forbes
How GoPro CMO Used Data Insights to Drive Marketing Strategy
Marketing an action camera to consumers in world where high-quality camera phones are ubiquitous could be seen as a challenge. Full Story: Chief Marketer
Seven Counterintuitive Marketing Strategies That Actually Work
The prevailing wisdom suggests that to be successful, one must pattern one’s actions after others who were successful. Full Story: Forbes
5 Content Marketing Strategy Tips On the Fly From the Marketing Pros
Here are 5 content marketing strategy tips from the marketing pros as derived from the series. Full Story: SmarterCX
Content Marketing Trends in 2020
Content marketing is currently on the rise and is expected to have a bright future, especially for businesses that are opting for amp up their marketing strategies. Full Story: Business 2 Community
Attracting The Modern Day Consumer With Context Marketing
Today’s content consumers make up some of the most powerful audiences that brands have ever experienced, and based on what I’m seeing, the movement is only getting bigger. Full Story: Forbes
Four Major Trends Shaping The Marketing Landscape In 2020
The role of the chief marketing officer (CMO) has transformed over the last five years. Full Story: Forbes
Brands should stop using creepy marketing tactics
It is a new year, in fact, a new decade, and with it comes a new mindset to start shifting to customer-led marketing growth. Full Story: Bizcommunity.com
5 Ways B2B Businesses can Attract More Leads with Videos
The popularity of YouTube, IG TV, Facebook Live, and other video-streaming platforms has made it easier for B2B businesses to get leads with videos. Full Story: Edgy Labs
A Simple Strategy For Turning Costs Into Profit
That old saying, it takes money to make money persists because it’s true. Full Story: Business 2 Community
4 Strategic Ways to Use Chatbots in Your Business
As a business owner, time is of the essence when it comes to answering prospective customer questions and existing client concerns. Full Story: Business 2 Community
12 Top Content Marketing Trends Just Over The Horizon
There’s no question that content marketing is among the most viable methods for businesses to plan and execute their marketing strategies. Full Story: Forbes
Five Top Marketing Trends To Pay Attention To In 2020
As we’re ringing in a new year — and a new decade — now is the perfect time to reassess your marketing strategy. Full Story: Forbes
7 B2B Marketing Trends to Embrace in 2020
The adage that generals are always fighting the last war is a lesson marketers should heed. Full Story: Search Engine Journal
6 marketing tactics that actually work
Nowadays, there are dozens of marketing strategies that you and your business could be using. Full Story: Business Matters
Nine Ways to Add Video to Your Marketing Strategy
Videos are a great way to improve your marketing results. Full Story: Atlanta Small Business Network
What is Influencer Marketing in 2020?
The proliferation of influencers in the recent years has marketers across industries wondering, “what is influencer marketing in 2020?” Full Story: Business 2 Community
The 6 ways to get a brilliant Digital Marketing Strategy
It’s essential to not only understand the various tactics that are employed in digital marketing, but also how they fit in to an overall plan. Full Story: Prolific North
When Did B2B Marketing Become So Complicated?
Over the years, B2B marketing has gone from one extreme to the other. Before marketers embraced tech, B2B campaigns were largely built on gut feelings and guesswork. Full Story: CMSWire
8 Reasons to Start Business Blogging in 2020
The demise of the blog has been predicted ever since it first washed up on the shores of business marketing strategies. Full Story: Business 2 Community
How to Hit the Ground Running With Your 2020 Sales Goals
The New Year of 2020 is well underway, but it’s not too late to get an early start on your 2020 sales goals. Full Story: Business 2 Community
7 Big Marketing Trends Impacting Small Business
What are the big marketing trends impacting small business? I turned to industry experts for insight. Full Story: Forbes
Are You Including OTT In Your 2020 Marketing Plan?
Television viewing habits have changed dramatically over the years — from three broadcast networks to the rise of cable and hundreds of channels to choose from. Full Story: Forbes
How to Create a Successful Marketing Strategy for a New Product Launch
Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Full Story: Business 2 Community
2020 Trends In Digital Marketing
Globally, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion. Full Story: Forbes
10 Expert Insights to Help You Update Your Online Marketing Strategy
If you want your business to be relevant in 2020, you need your online marketing strategy to keep up with changes in social media, video marketing, content creation, and SEO. Full Story: Small Business Trends
Sustainability Has To Be A Core Business Principle, Not A Marketing Strategy
With the word itself putting many consumers off, sustainability has become tainted with rampant greenwashing and misleading communication. Full Story: Forbes
7 Steps to Differentiated Marketing Strategy
Today, I want to talk to you about seven steps to a differentiated marketing strategy. Now, this is part two of a two-part presentation we did. Full Story: Business 2 Community
Why Content Marketing Strategy Is Like Kale
Creating a content marketing strategy can be like eating vegetables. It’s important — critical, even — but it’d be nice if you could cut straight to dessert. Full Story: Business 2 Community
Top 20 Content Marketing Strategies For Your 2020 Plan
As you are working on your content marketing plan for 2020, here are twenty content marketing strategies that span the website, email, social media, and rich media space. Full Story: MarTech Advisor
13 stats that show how content marketing is changing
Even the term “content” hasn’t always been as widespread – or as all-encompassing – as it is today… Full Story: Econsultancy
4 questions to develop a successful digital marketing strategy
Digital marketing is all about building trust by being transparent about brand values: Full Story: Becker’s Hospital Review
Five Content Marketing Myths Holding Your Business Back
Content marketing is a key part of any business’s digital marketing strategy today. Full Story: Forbes
The power of proper marketing for any business
While the lifeblood of any business is its customers, it takes a powerful marketing strategy to become successful. Full Story: Business Matters
How to write a digital marketing strategy for your brand
Looking at the marketing aspect, main marketing channels such as magazines, billboards and flayers have fallen in the shadow of the digital world. Full Story: Media Update
Top 4 B2B strategies to market your business in 2020
The advance of technology has brought about some serious changes in the past decade. As a result, B2B consumers have changed as well. Full Story: Business Matters
Happy customers will drive business growth in 2020
More businesses will shift to a customer-led growth mindset in 2020. Full Story: The Drum
Your 2020 Amazon Marketing Roadmap
Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Full Story: MarTech Advisor
How to Build a B2B Marketing Strategy from the Ground Up
Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Full Story: Business 2 Community