7 Steps to Creating a Strong Name for Your Startup Company
As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US startup company. Full Story: Business 2 Community
The importance of digital marketing nowadays
Over the years there have been many big businesses that have felt the pain of their decision to not market their company or their brand. This has resulted in some cases in businesses having to close their doors, and other huge companies have had to perform a U-turn in order to bring themselves back to the fore. Full Story: Augusta Free Press
Top 6 Customer Experience (CX) Strategy Tips for 2020
A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. In this article, we explain why a CX strategy is critical to accelerate the achievement of your business goals, with the top 6 customer experience strategy tips to prepare you for 2020! Full Story: MarTech Advisor
Martech and data analysis is the future of marketing
Walters spoke of the evolving role of a Chief Marketing Officer (CMO) in the modern market, elaborating on the key position that data and technology hold in this space. Knowing the consumer is a crucial aspect of marketing strategy, and the myriad data points available in each individual’s daily life afford a significant opportunity, according to Walters. Full Story: Consultancy.co.za
5 Must Haves To Maximize Account-Based Experiences
In this era of digital transformation, it has become clear that people buy experiences, not products. Account-based marketing (ABM), a method traditionally focused on the accounts that will drive the most revenue, is picking up steam, and it’s proving to be an effective B2B marketing strategy to generate revenue and increase ROI. Full Story: Demand Gen Report
Ways to Build a Successful Fall Marketing Strategy
Seasonal marketing is more important than ever before. A well crafted Fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our time. Full Story: Business 2 Community
Four ideas pushing retail’s place in marketing strategy
The retail store as a site of commerce is blurring with its capability as a media channel, according to research from Starcom, which explores the ideas behind the store’s metamorphosis – here’s what you need to know. Full Story: Warc
In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Full Story: Search Engine Journal
Five Types Of Third-Party Content Creators To Integrate Into Your Marketing Strategy
There is a new reality in the world of marketing, and that reality is the deterioration of organic reach. It’s becoming increasingly difficult to reach consumers through organic efforts, especially given the algorithm changes that have been and likely will continue to be implemented by the major social platforms. Full Story: Forbes
What Are Marketing Objectives? (+How to Plan Them)
It requires an understanding of consumer behavior so that you angle your arrow and aim for the target of optimal results. You craft the best message to reach the right consumers, and ultimately attract them to your service. Full Story: G2 (blog)
AI: Transforming Digital Marketing Strategy
In contemporary times, technologies are all about Artificial Intelligence. It is being estimated that by 2021, 80% of technologies will have artificial intelligence foundations. Businesses are leveraging these tech tools to improvise their processes. Full Story: Promotion World
Why you should align the marketing planning process to the customer lifecycle
Each year, professional marketers undertake a marketing planning process, which involves a great deal of strategy in determining the best way to meet the brand’s overall business objectives. It’s quite common for marketing objectives to be aligned to acquisition growth, such as; win x% of new customers, grow subscription base by x%, increase social followers by x%. Full Story: Customer Think
Elevate Your Keyword Strategy With the New & Improved Keyword Scout
Today we’re excited to announce an update to our trailblazing Amazon keyword tool, Keyword Scout, providing you with the tools you need to master your Amazon marketing strategy in 2020 and beyond! Full Story: Jungle Scout
Facebook’s 2019 Holiday Marketing Guide is Full of Useful Shopping Insights
Facebook has released its 2019 holiday marketing guide, which is full of insights heading into the busiest shopping season of the year. Here are some of the top insights from Facebook’s new guide: Full Story: Search Engine Journal
How to build a social strategy that works.
As a design agency, our clients often ask us about social media marketing. ‘Should we do it?’ ‘What is it?’ ‘We’ve tried it before but it doesn’t work.’ ‘We post stuff but don’t really know why!’ Full Story: Bdaily
Account Based Marketing: Ready or Not?
ABM? For those late to the Account Based Marketing party, ABM is the technology-fueled enabler of B2B selling that companies have done for decades: pursuing select accounts. ABM enables teams to specifically target and engage the right accounts and the right people in the accounts, and all this at scale. Full Story: Economic Times
3 ways to foster creativity in digital marketing
Though gimmicky marketing campaigns may seem like nothing more than superficial stunts, that type of outside-the-box creativity routinely pays off in revenue growth, investment returns and overall enterprise value, according to Entrepreneur. Full Story: Becker’s Hospital Review
How to See ROI on Your Digital Marketing Campaign
Before you pay for digital advertising, learn what you need to already have in place and how to measure the results of your paid campaign. Many business professionals think that a digital marketing strategy is a no-brainer. However, it’s surprising how many SMBs turn to marketing professionals and pay for a digital campaign without even a thought to what they’re trying to accomplish. Full Story: Business.com
How effective is nostalgia as a marketing strategy?
Ah, memories! Marketers have been around for decades, and as customers grow savvy, they are forced to change up their strategies. From bestowing information on products in lengthy infographics in newspapers to creating unrelated yet memorable TV ads to bursting onto socials to try to achieve some natural viral content, marketers constantly switch things up. Full Story: Business Matters
5 Ways Investing in a Marketing Strategy is Good for Your Small Business
If you started a small business you are probably all of these things: passionate, knowledgeable, inspired, empowered, and… money tight. We know how difficult the first steps of investing in your ideas can be. Most small business owners skimp on the basic things – they put off new office furniture purchases, insurance, maybe even decide to do a lot by themselves – like graphic design, logos, printing and website design. Full Story: NuWire Investor
The Essential Guide to Event Marketing
People love events. A recent poll of adults aged eighteen plus revealed more people are attending live events than ever before. This increase comes as good news for SMEs who are looking to connect with their customers, prospects and partners in a more meaningful way. Full Story: Business 2 Community
How to boost customer engagement with drip campaigns
Consistent and timely communication is the key to creating customer engagement. It’s challenging to get customers to pay attention to you when there’s plenty of competition trying to do the same thing. How do you stand out and become memorable to your audience? A powerful way to do that is to use drip marketing strategies. Full Story: Customer Think
How Well Does Amazon’s MarTech Understand Its Customers?
There is absolutely no doubt that Amazon is one of the most innovative and successful companies in modern history. Nearly 60% of all Americans have an Amazon Prime membership and, unsurprisingly, the retailer has the highest number of Online Sales in the country. Full Story: MarTech Series
Creative Marketing Ideas to Get More Customers and Followers
Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders. Full Story: Entrepreneur
A Complete Guide to Google Maps Marketing
Ensuring that your business shows up in Google Maps is paramount to long-term viability. Prospective customers are often skeptical of businesses with little or no online presence. Fortunately, Google Maps provide one of the easiest and fastest ways to get online. Business owners now have an opportunity to market their goods and services in real-time to anyone with a mobile device. Full Story: Search Engine Journal
Which Marketing Tasks Are the Easiest to Outsource?
Time is money. As your business grows and demands more of your time, you’ll need to decide what to continue handling yourself, what to hire a staff person for, and what to outsource. Every team has strengths and weaknesses, and in order to be effective, you need to recognize what you are best at, and what can be done more effectively by someone else. Full Story: Business 2 Community
Online content marketing: Future trends & risks
With online content on mobile phones increasing, most Indian viewers consume content during the traditional office hours of 10 am – 6 pm. Indians spend more than 70 minutes per day on online video platforms, with a consumption frequency of 12.5 times a week or more than once a day. Full Story: Exchange4Media
B2B Video Marketing: A Strategy for Lead Generation
Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. In the same report, 85% of surveyed consumers said they would like to see more videos from brands. Full Story: Business 2 Community
This Growth Hacking Training Can Help Your Business Take Off
The internet is ripe with opportunities for businesses of all sizes, but with all that opportunity comes considerable competition. To stand out from the pack, businesses turn to growth hackers, specialized marketers who know how to optimize traffic on your webpages and enhance your brand’s recognition. Full Story: Entrepreneur
Things Your Video Marketing Strategy Must Include
You need every edge and tool you can find to beat out the competition. This means redefining your marketing strategy to get your products or services in the hands of your customers. And one of the most popular and interesting strategies today is video marketing. Full Story: Business 2 Community
Measuring the Impact of Your Content Marketing Strategy
There’s a tendency for people to see content as something of a necessity – something that has to be done, that can be done by anyone, and that doesn’t operate within the same kind of rigorous parameters that can be applied to other forms of digital marketing. Full Story: Coast Digital
Influencer Marketing Strategy Is Changing: How to Adapt
Influencer marketing strategy, although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What’s different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? Full Story: Business 2 Community
3 Tips for Recycling Content as Part of Your Marketing Strategy
Most businesses create marketing content, spend countless hours and thousands of dollars on different resources to build and share the most compelling content possible. According to famous analytics expert and digital marketing entrepreneur, Neil Patel (eMarketer), 60% of marketers create at least one piece of content each day and most of the time, the material is particularly developed for a single meeting. You plan, write, produce, design, and then distribute it only once, never to be used or opened again. Don’t waste the content you’ve invested so much in – recycle it! Full Story: EContent
Using Marketing Power To Create Positive Change
In my experience, the marketing community is the most influential tribe of all. We have the know-how to create shifts in people’s behavior. We have the power to change how people will spend their time and money, and what trends they’re going to follow. Full Story: Forbes
How to Create a Content Marketing Strategy with 3D Virtual Reality?
Virtual reality is now a real option in the twenty-first century. There are more than 171 million virtual reality users across the globe. The global market of virtual reality is worth $16.8 billion. Have you ever wondered why virtual reality is so popular and how renowned brands have made VR their primary marketing strategy? Full Story: TechFunnel
4 Online Contest Tips You Can Use Today
Are you a new business owner who is looking to improve your sales, traffic, and user engagement? If so, you’re not alone. There are plenty of options to choose from when reaching out to your target audience, but giveaways are becoming increasingly popular. Full Story: Business 2 Community
Marketing 2020: A Shift From Loyalty To Relevance
In a landscape that has brands worldwide revising their advertising and marketing budgets annually, it stands to reason that the “how much” has become less relevant than the strategic direction for the hard-won budget. According to Mary Meeker’s 2019 Internet Trends Report, digital ad spend is up 22%. Full Story: Forbes
Do Old Cause Marketing Campaigns Die Or Just Fade Away?
I’ve had a few reminders of my mortality in the last few years (advice: don’t have a cerebral hemorrhage if you can avoid it) but, honestly, I’m feeling fantastic these days. Or at least I was until last week when I was hit upside the head with evidence of a professional knowledge gap between myself and many of the millennials working like me at the intersection of profit and purpose in business. Full Story: Forbes
Always Learning: Experience at the heart of marketing
Do you remember the first time you really wanted something and became obsessed with getting that object for yourself? Perhaps it was one of those ultra-cool Polaroid cameras that everyone was talking about — the beautiful pale pastels and the retro allure of great Insta snaps that were oh-so tangible. Full Story: MarkLives.com
Consumer interests change year after year, and last year was an especially unpredictable one for consumer behavior related to holiday marketing. Key findings from a Yes Marketing report found that holiday sales in 2018 grew by 2.9% from the previous year, but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year. In addition, Q4 was a time of changing consumer behavior where sales in the first half of the holiday season grew at a much higher rate (5.1%) compared to the second half of the season (0.9%). Full Story: Independent Retailer
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a prime resource. Many times, their buying decisions could hinge on finding that exceptional car walkthrough, test drive, or informational video. So, how influential is YouTube regarding dealership marketing? Take a look at these stats: Full Story: cbtnews