Boosting Your Content Marketing Strategies with AI
In this digital age, improving your content marketing strategies with AI is a no-brainer. Regardless of what story your brand is trying to tell, a machine can always improve how you say it. The idea of content marketing is to increase your brand presence among customers by providing relevant content. But, it’s not as easy as it sounds – not even close. Full Story: Edgy Labs
Are you setting reasonable goals for your business?
When it comes to marketing, most people aren’t in it for the planning sessions. While a few special people love planning things out, most of us don’t. We’d much rather spend our time creating ads, writing clever content or coming up with beautiful designs. Full Story: Marketing Land
A guide to marketing to high net worth individuals
High net worth individuals (HNWIs) and ultra-high net worth individuals (UHNWIs) represent a highly attractive and lucrative audience. But, as these groups represent less than one percent of the world’s population, how do you get this incredibly elite audience to take notice of your brand? Full Story: The Drum
Top 10 Online Marketing Tools to Boost Your Business (2019)
Online marketing is a major concern for every business, large or small. To step into the business market, meet customer needs, and achieve success in the long run, you will have to work hard on your digital marketing strategy. After all, luck isn’t the only reason behind the success of Airbnb, Uber, Xiaomi, Flipkart and other renowned brands in the world. A lot of hard work, patience, resilience, and strategic thinking goes into making a business successful. Full Story: Business 2 Community
The Benefits of an Omnichannel Marketing Strategy
One thing that holds back modern marketing strategy is, well, time and resources. There’s seemingly a million different ideas you could pursue and every day there’s a new long-form on Medium or Forbes saying how marketers 10x’ed their ROI with their email strategy or built a 1M-person list in 18 days through social channels. Full Story: Business 2 Community
Why Do B2B Content Marketing Strategies Fail?
While the B2B community still thrives on word-of-mouth referrals for winning new business, prospective clients – even in the most traditional industries – have learned to turn to digital channels first when they’re looking for someone to solve their problem. Full Story: Business 2 Community
An Easy Approach To Content Marketing
With the increasing innovation of online advertising, it can be tempting to forego the focused creation of content in favor of spending more time and money on running ads. While it’s true that building a business without ads is challenging, striking a balance between content marketing and ad-based marketing is, in my experience, key to growing your online visibility and seeing your business subsequently prosper. Full Story: Forbes
How To Create A Written Marketing Plan To Build Your Business
Picture this: You’re at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: “Hey, welcome on board! I’m really glad you’re here. I don’t actually have a flight plan and I’m not really sure where we’re going. Full Story: Forbes
Things You Need for a Strong Marketing Strategy
If you want to enjoy success as a modern business, there are a lot of things that play a part in helping take the company further. You need to make sure you have a strong and stable marketing strategy, but how do you go about getting one of these? Well, it is clear that you cannot just decide you’re going to market your business and have it happen automatically. Full Story: Nature World News
How to Know Which Marketing and Sales Strategy is Best
The primary concept to understand when trying to find the best marketing and sales strategy is that a small business has three basic strategies to drive revenue. They can be sales-led, market-led, or product-led. However, before we dive in, I once saw a great definition of sales vs marketing that can help make the points discussed in this post clearer. Full Story: Business 2 Community
Top nine ways to prepare your Black Friday marketing strategy
There’s no denying, Black Friday is the biggest shopping holiday of the year. For many retailers, this one day is the pinnacle of the year – and with good reason. In 2018, Black Friday was responsible for $6.22 billion in online purchases. Full Story: Retail Dive
Is Affiliate Marketing Right for My Business?
Affiliate marketing is one marketing strategy that’s uniquely beneficial to a wide range of operations, including small- and medium-sized businesses. This type of marketing follows a performance-based payment model, which promises the flexibility and low spend that appeals to smaller companies. Full Story: Business 2 Community
Better data vs. big data: The importance of taking a lean data approach
Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years, with B2C companies using analytics the majority of the time. Full Story: MarTech Today
What Is Content Marketing, And How Can Your Business Use It to Sell?
The customer life cycle of a product or service is a delicate process to manage. You need to find the right customers, convince them to make a purchase and keep their interest so they continue to come back. But how do people find out about your business? How can you show how useful your service is to the right people? And how do you keep existing customers interested? Full Story: Forbes
7 Business Pain-Points that a Brand-First Approach Could Solve
Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. Full Story: Business 2 Community
3 Ways to Streamline Your Online Marketing Efforts
Marketing a business is a round-the-clock job. Efficiency is of the utmost importance – even when you have a dedicated marketing team. Taking steps to streamline your marketing efforts will increase productivity and efficiency while giving your team more time to focus on projects that drive growth. Full Story: Seacoastonline
3 essential pillars for your 2020 inbound marketing strategy
Inbound marketing is a bit of an all-encompassing term that refers to attracting people to your business, holding their attention, and encouraging and enabling further patronage. Your inbound marketing strategy is part of the larger overall goal of not only attracting new customers, but providing existing customers with help, guidance, and support in order to give the highest quality experience to current and future consumers. Full Story: KnowTechie
Facebook’s Policy Changes Stand to Impact Your Community’s Digital Marketing Strategy
Facebook advertising has long been a cornerstone of digital marketing strategies across a range of industries. Where else can strategists enjoy seamless access to millions of users, many of whom might be searching for their next apartment home? From showcasing products to publicizing team culture, it’s little wonder why Facebook is utilized for sales and branding efforts, which are delivered straight to the screens of 7 in 10 American adults. Full Story: MultifamilyBiz.com
4 ways marketing chiefs can influence innovation
Chief marketing officers may not typically be looked to as leaders of their organizations’ innovation strategies, but they must still be involved in the process, according to Ana Andjelic, PhD, a brand strategist. Full Story: Becker’s Hospital Review
5 strategies for marketing a successful event
The onset of technology has impacted the way in which an event is planned, managed and promoted. Event marketers have a definitive start and endpoint which makes it easier to use resources of data and technology in quantifying success of an event. Events are an important way to give your company a face and a voice and personalize it for your target audience. Full Story: BW Businessworld
What can video marketing can do for you and your business?
As social media continues to be one of the most commonly utilized means to market your company online, it’s important to understand how to maximize your social media content to engage with your audience. Full Story: Mortgage Professional America
Digital Marketing Trends in 2020
Digital marketing is continually progressing, and 2020 will bring several new digital marketing trends. When it comes to your marketing strategy, you want to make sure that your efforts are effective, that your approach is innovative, and that you are always employing the latest technology. If not, you run the risk of being surpassed by your competitors. Read up on these upcoming trends in the world of digital marketing: Full Story: Miami’s Community Newspapers
5 sentences that show entrepreneurship might not be for you
Anyone in business is familiar with the glory that accompanies building successful companies. However, you also know how much work goes into getting to that point, something someone on the outside might not comprehend. Full Story: Business Insider
Taking the Sales Approach to Marketing
During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. Full Story: MarTech Series
The 4 Best Types of Digital Advertising and When to Use Them
Getting in front of that prospect with digital advertising during the home search period gives real estate professionals a huge advantage. Placing ads online can be arduous, but when done well, it can change a business. Before diving in, it’s important to understand the four best types of digital advertising—and how to mix them into your marketing strategy. Full Story: RisMedia
10 Questions From Young Entrepreneurs About Startups
Who says you can’t start a business when you’re young? These days, more and more young entrepreneurs who are full of great ideas, passion, and drive are launching their own companies—any many are finding success. Full Story: Forbes
How Influencer Marketing Fraud Could Cost Your Business
Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their ad spend to fraud annually. Full Story: Business 2 Community
4 Fundamental Content Marketing Lessons You Can Learn from a Young YouTube Superstar
I have recently gotten more actively involved in retirement planning and investing for my family’s future. In my research, I recently stumbled upon the YouTube channel of a real estate entrepreneur and investor named Graham Stephan. Graham is a young guy—he’s only 26 years old—but he’s absolutely killing it with his YouTube channel where he offers advice on finance, investing, entrepreneurship, and more. Full Story: AllBusiness.com
The reality of influencer marketing in the age of digital content
For the longest time, we were used to seeing only celebrities fronting brands and businesses. With the emergence of influencers, the presence of these “regular people”, yet, with significant influential power became refreshing to the audience and business owners alike. Full Story: e27
Share of Voice: What it is and How to Measure it
Share of voice is a term that’s used quite often when talking about competitive research in digital marketing. In this field, share of voice (abbreviation: SOV) is used to describe a share of conversations generated about a given brand, product, or service in comparison to its direct competitors. Full Story: Business 2 Community
5 Creative Ways To Test-Market A New Product
Do you have a brilliant new product idea? If so, get an early read on your product’s market value. It’s a crucial component to a successful launch. The earlier in your development process that you determine the value of your idea and the emotional connection it will have with your audience, the better. That way, you’ll be able to make adjustments to your message, your target market, or your product. Full Story: Forbes
Dynamic Stability: 10 Ways To Put Your Customer First
It’s no secret that organizations today face unprecedented challenges and leaders, including marketing executives, are under pressure to deliver growth and think beyond the confines of their particular function. Jay Weiser from the Weiser Strategy Group, whose career in business strategy consulting has led him to work with top leaders across multiple industries, has seen businesses succeed and fail in their effort to keep pace. Full Story: Forbes
How Marketing Agencies Can Boost Their Own Marketing
Most marketing firms and advertising agencies put so much effort into making other companies’ marketing efforts work that they often neglect their own. Marketing for agencies themselves rarely consists of more than “word of mouth” — hardly a sustainable growth strategy. Full Story: Forbes
Top tips: The many faces of marketing analytics
Today, the use of social media for marketing has slowly but surely invaded every aspect of modern life. What was once a social network for connecting with old friends has become a maze of influencers, sponsored content and now even the ability to buy directly from social media channels. Full Story: Netimperative
Want To Attract The Right Clients? Try These 10 Strategies
When looking for clients, you may be tempted to cast a wide net to increase the potential for success. However, this can be a defeating strategy if you aren’t careful—some clients just aren’t a good fit for a business, and vice versa. That’s why it’s important to focus your search on clients who could potentially be a good fit for you. Full Story: Forbes
What is Agile Marketing: Everything You Need to Know
With everyone wanting to be agile, you may want to also look around and see whether you are leveraging agile marketing or you are far from being agile. Today businesses that are truly agile enjoy fast, continuous growth, have more satisfied employees and are more prepared to deal with both internal and external challenges. Full Story: Business 2 Community
Keeping marketing strategies ‘Pinterest-ing’
Most people know Pinterest as an inspirational lifestyle website, but it’s much more. Incorporating a Pinterest plan into marketing strategies can help increase sales and brand awareness. It’s easy to get lost on a big platform like Pinterest, so start small. Learn the site, and begin with the basics. After you’ve gained a good understanding, create boards that are relevant to your company. Include plenty of “pin-worthy” photos on websites, blog posts and in content, and make sure to have share buttons on your sites. Full Story: theatlanta100.com
How Personalization Can Be Crucial To Your Marketing Plan
After working with numerous consumer brands, I kept getting asked the same question: “Why isn’t my traffic converting to sales or leads?” They wondered: “Is it the website design? Maybe it’s the landing page copy? Is our pricing off? Is it the page load time, the number of reviews or bad traffic from ads?” The list goes on. Full Story: Forbes
5 Creative Ways Consumer Data Can Quickly Scale Your Business
Today’s businesses have more information available than ever before, but are you using your data to its full potential? Customer data is the key to unlocking new insights that will help you scale more rapidly and efficiently. Digital tools allow you to track the behaviors of customers engaging with your website, and that data can have a big impact on your bottom line. In fact, research from McKinsey reveals that companies that utilize behavioral insights enjoy 85 percent greater sales growth and a 25 percent higher profit margin than their competitors. Full Story: Entrepreneur
How can you use an audience data hub to turbocharge your marketing agility?
One of the biggest challenges for senior marketers today is to understand and execute a personalised user experience across multiple channels and media. Achieving this in practice is problematic as marketing has become fast-paced and agile, yet data platform projects are still long and cumbersome, with customer and business benefits not delivered until the end of the programme. Full Story: Marketing Week