A guide to creating a successful influencer marketing strategy
Traditional advertising channels are becoming less effective in attracting consumers. For example, display ads used to be quite effective in the past but currently, the worldwide click-through rate is at 0.05% for all types of display ads — that’s five clicks per 10 000 impressions. This means that it is no longer as effective in lead generation. Full Story: Media Update
Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget
Content is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content. Whether it is in a range of formats like video, articles, blog posts, images, content is a necessity. We have varying levels of sophistication when it comes to research and development of our schedules and calendars. Full Story: Search Engine Journal
4 Ways to Get Content to Your Audience
Is your content finding its way to your whole audience? Even though you have a thorough content marketing plan, you may actually be missing some people, simply because of the format you’re presenting. Full Story: Business 2 Community
How to Never Run Out of Content Ideas For Your Blog
A blog can be one of the most valuable aspects of your website. It’s where you get to create content relevant to your industry, educate your audience on important topics and add personality to your writing. However, coming up with ideas isn’t always a pleasant endeavor. Sometimes it takes a lot of brainpower to figure out precisely what your target audience wants to read about and what will keep them engaged for the long haul. Full Story: Business.com
The Biggest Marketing Mistake Is Forgetting Lifetime Value
Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation. Full Story: Forbes
Are you ready to execute your marketing plan?
After the United States announced plans to delay tariff hikes until Oct. 15, China has excluded pork, soybeans and other farm goods from new tariffs. Could this be the start of unprecedented loads of pork heading to China? Only time will tell, but are you willing to take a gamble that there won’t be another tweet or announcement from China that more tariffs will be added back into the mix? Full Story: National Hog Farmer
Small business digital marketing: DIY or outsource?
Marketing and advertising on the internet are an integral part of running a small business, one many owners handle themselves. It does require some knowledge and skill. Owners may need to take short courses in digital marketing — in particular, online searches and advertising — at local colleges. Full Story: CityNews Calgary
NOW TRENDING IN AD TECH: 4 THINGS DIGITAL MARKETERS SHOULD GET SMART ABOUT
Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle. Here are four things in digital I believe marketers should pay close attention to: Full Story: AdAge.com
The Simple Marketing Strategy No Business Can Afford to Overlook in 2019
Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional marketing has transformed to digital — and word-of-mouth has transformed to online reviews. While there’s nothing wrong with continuing to make the most of old-school marketing methods if they’ve treated you well, there is something wrong if your business doesn’t adapt to the new realm of online reviews. Full Story: MarTech Series
What Are The Three Key Elements Of A Great Marketing Plan?
Great marketing plans are based on three key components: diagnosis, strategy, and communication. But these elements, while necessary, are not sufficient on their own — CMOs also need to be able to articulate what they mean to their teams. To understand how each of these three elements can be applied, take this example of how technology can fix this problem at a bank. Full Story: Which-50
9 STRATEGIES TO CRAFT CREATIVE ADVERTISING NO MATTER THE CLIENT
One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of content that will connect well with audiences. The right ad can draw the attention of swarms of potential new customers and increase brand awareness. Full Story: AdAge.com
Four Ways Marketers Can Use Digital Rewards To Improve Customer Engagement
Astute marketers know we need to reach consumers on an individual level using relevant information that creates value and drives action — repeatedly. Yet we can find ourselves struggling to understand, or misunderstanding, consumer tastes and preferences. This impacts our ability to provide helpful product recommendations, create personalized shopping experiences, design tailored promotions and drive loyalty. Full Story: Forbes
4 Tools to Help Personalize Your Marketing, and Increase Your Sales
Advanced personalization has been around for years – for example, we’re now pretty much used to personalized recommendations we get every time we return to Amazon, or login to Netflix. Full Story: Social Media Today
Buckle Up! Content Marketing Is Taking Over (In A Good Way)
So, imagine my shock when, in the middle of August, smack dab in the heat of summer, nowhere near the faint ringing of sleigh bells or holiday light displays inside the grocery store, my 4-year-old asks, very specifically, for a “Barbie Dreamhouse.” Full Story: Forbes
The Best Digital Marketing Tactics in 2019
The marketers at Team Nijhuis are the leading Dutch experts in online marketing. From content marketing to paid ad campaigns, Team Nijhuis uses every modern strategy to help their clients grow. Online marketing is the most effective way to grab an audience’s attention; let Team Nijhuis help your company make an impact. Full Story: Modern Ghana
6 Content Marketing Mistakes You’re Still Making (and How to Avoid Them)
Content marketing is one of the best investments a company can make. It increases traffic and brings in high-quality leads, so it’s no wonder why so many organizations are on board. A survey by the Content Marketing Institute found that 92% of marketers say that their company views content as a business asset. As a result, marketers need to make sure they’re doing everything they can to maximize the ROI of their content marketing efforts. Full Story: Social Media Today
Marketing Strategy Tips: How to Get Super Hyper-Local
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it’s an essential tool, since a real estate agent’s target audience is more likely than not extremely hyper-local. You’re looking to not just reach your town, but maybe even one neighborhood or one street. Full Story: RisMedia.com
Are B2B marketing rules different from B2C?
B2B advertising is a multi-billion dollar a year industry and yet, very limited research has been done over the years on this topic. Historically, the largest professional industries such as financial services, construction or healthcare were either very conservative or extremely regulated which made them late to adopt the most innovative models. Full Story: The Drum
Why retargeting should be part of your firm’s marketing strategy
At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. Full Story: Inman
6 Sales Tips On How To Sell Without “Selling” In 2019
Sales has changed dramatically over the past half decade – now, the best sales tips are more about branding and less about “converting.” Here are the best strategies for salespeople and entrepreneurs to close more deals in 2019. If you have a personal brand and you’re focusing on selling courses and books, you’re limiting the upside of your speaking career. This is something most people don’t realize. Full Story: Inc42 Media
Get Your Holiday Marketing In Order Early
Looking for ways to effectively grow and improve your business? Tim Vertz from Vertz Marketing is back with the latest installment of ‘Small Business Monday’ which educates small business owners and suggests effective strategies to help their business grow. The kids are back in school, the leaves are starting to change and we’re seeing pumpkin spice everything at coffee shops and in the stores. This means one thing…. Full Story: WTMJ-TV
How to Improve Word-of-Mouth Marketing for Your Small Business
If you have yet to implement a word-of-mouth (WOM) marketing strategy into your conversion strategy, it’s time to get started. WOM marketing is a great way to organically grab new consumers’ attention while boosting your brand’s credibility. Full Story: Business.com
10 Best Digital Marketing Strategies Startups Should Know
Do you have an idea and are launching your startup? But do you know that 90% of Indian Startups fail in the first few years and shut down within 5 years? If you are thinking that they shut down due to the lack of new ideas or lack of funds, then you are wrong. Full Story: Inc42 Media
8 Reasons Why Your Content Marketing Strategy May Suck
In the digital age, content is currency. Governments, brands and personalities the world over leverage content in a myriad of forms to shape opinions and shift paradigms. It’s no wonder then that content marketing is the most established form of digital marketing, even in the B2B space, where 91% of B2B companies said they use content marketing to engage with prospects and clients. Full Story: CMSWire
Learn How to Create a Marketing Plan That Works
Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, from concept to execution. If you want to connect with audiences en masse without pulling your hair out from hitting dead ends, you need to have a firm strategy in line. In How to Create a Compact Marketing Plan, you’ll learn how to develop just that. Full Story: Entrepreneur
How Influencer Marketing Converts Target Audiences Into Sales
Studies show that 83 percent of people trust their peers. However, only 62 percent trust a TV commercial. This statistic demonstrates the importance and relevance of influencer marketing in today’s world. DesignRush.com, a B2B marketplace connecting brands with agencies, determined the hallmarks of successful social media influencer marketing. Full Story: Virtual-Strategy Magazine
How to work with top influencers and avoid ad blockers
We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere. Full Story: TechCrunch
Get Back To Basics With These 6 Traditional Marketing Tactics
The digital era had made digital marketing a must for every business across every industry. If you’re not online, you simply don’t exist. However, don’t count out traditional marketing tactics. Traditional marketing tactics like hosting events and direct mail still have a place in the digital world. For instance, 54 percent of consumers said that they still want direct mail from the brands they like. Full Story: Promotion World
Nine Smart Tactics New Companies Can Use To Drive Website Traffic And Get Noticed Online
The internet is a vast and almost limitless labyrinth of websites providing goods and services to billions of people per day. In such an array of brands, how does a newly formed online business get noticed by the consumers they need to survive? Full Story: Full Story: Forbes
Content Marketing: The 5 Most Important Things You Need to Know
Content marketing: it’s on everyone’s agenda, but it’s rarely done right. Now you’re likely thinking: “That’s not true! I did it right! I put together the world’s best piece of content on topic X!” And sure, you really may have created the best piece of content on that topic, but what did it result in? I’m talking visits, soft conversions, hard conversions, and money. Full Story: Search Engine Journal
How to Create an Engaging B2B Content Marketing Plan
If you are trying to establish your company as a trusted B2B brand, grow your customer base and earn more business, a good content marketing plan is a great place to start. A well-defined and executed content marketing plan can help you achieve all those goals. Full Story: Business.com
Why Influencer Marketing Is The Next Hottest Thing In B2B Marketing
There’s no denying that when it comes to influencer marketing, B2B companies were late to the game. While B2C brands were establishing relationships with mega-influencers, the B2B brands I was working with were barely on social media. Full Story: Forbes
Don’t Throw Out Your Marketing Strategy With the Bathwater
Let’s talk about marketing strategy. It seems appropriate for a digital marketing blog. When was the last time you thought about your marketing? Sometimes the answer is “never.” In which case, might I suggest that it’s a good idea to start. When it comes to the business owners that do think about marketing, they generally fall into one of two camps. Full Story: Business 2 Community
The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity
Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are the new innovations powering this tech-driven Marketing revolution. Yet, Digital Marketing is still in its infancy – around 25 years since it began. However, organizations with the will and rigor to navigate Digital Transformation will increasingly leave the rest behind. So, how can organizations reach advanced levels of Marketing maturity? Full Story: MarTech Series
Could You Improve Your Business Presence? How You Can Do It
When it comes to your business, you will want to do all that you can to improve the presence of it, physically and digitally. Whether you are a solo entrepreneur who works from home, or whether you have taken that plunge and have a business location and you have employees. Getting the presence right is key to improving your business. With that in mind, here are some of the things to think about. Full Story: Shout Out UK
Do digital natives hold the key to a successful marketing strategy?
Neither is the fact that lots of marketers have struggled to keep up with these changes — especially when it comes to creating and maintaining digital marketing strategies. So why not hand over the reins. Full Story: Media Update
Why customer relationship marketing is vital for business
Customer relationship marketing also empowers businesses to learn more about who their consumers are and what they want, making it much easier to communicate with them in a more personal and direct manner. Full Story: Media Update
4 Inbound Marketing Examples (That Are Actually Successful)
Working in the marketing space, you’ve tweaked your strategies and campaigns countless times over the years. You’ve launched new projects, put new social media practices into place, and even become an expert when it comes to tracking your social media metrics. You definitely know the difference between inbound vs outbound marketing but… you’re finding yourself hitting a creative block. Full Story: G2 (blog)
Market Your Way to Entrepreneurial Success
Among the benefits of marketing is that it identifies your specialty to the marketplace and allows you to target the consumers you need to reach. Below are four marketing tactics that “do unto others as they want to be done” while also assisting you in reaching your goal—more buyers/users of your product. Full Story: The Good Men Project
4 Clever Tips For Getting Your Business Noticed
Any business that relies on engagement, either through customer purchases, subscription renewals or another public form of collecting revenue, needs to keep their exposure in mind. Full Story: MinuteHack