Make Your Marketing Stand Out by Embracing These 4 Layers of Understanding

The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. Full Story: Inc. Magazine

5 Content Marketing Strategies For Law Firms

Behind every successful enterprise is a set of well-planned and well-implemented marketing strategies. Full Story: Forbes

3 Ways To Use Your B2B Marketing Budget In 2022

The beginning of a new financial year means new marketing budgets, but what should you invest in? Full Story: Forbes

Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

It doesn’t help that ABM is not well understood in region. ABM is more than a marketing initiative to target a few select accounts with messaging. Full Story: TechTarget

The Single Most Effective Marketing Tactic — That Modern Marketers Ignore

Have you jumped on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views and likes? Full Story: CMSWire

Four Digital Marketing Tips For Nonprofits

Skillful digital marketing can influence opinion leaders, politicians and the general public to push for changes that’ll benefit your nonprofit’s cause. Full Story: Forbes

How To Tell Compelling Stories In B2B Marketing

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Full Story: Forbes

What is Omnichannel Marketing and Why is it Important for Small Businesses?

Omnichannel marketing is a business strategy that relies on several different types of content distributed across various media for the purposes of building brand awareness and driving revenue. Full Story: Small Business Trends

Maximize Your Marketing Efforts By ‘Fishing Where The Fish Are’

Charlie Munger, Warren Buffett’s longtime business partner, once said there are two rules of fishing: Full Story: Forbes

4 Things Brands Should Know Before Tapping Into Gaming Influencer Marketing

A massive audience. Millions of eyeballs glued to screens. Captivated listeners taking in every word and completely immersing themselves for hours at a time. Full Story: Forbes

Stop Burnout: Why Micro-Habits Matter In Marketing

Marketers are facing more scrutiny than ever before. Full Story: Forbes

4 Steps to Elevate Your Marketing and Reel in Results

Marketing evolved at an unprecedented speed during the pandemic. Technology created a massive digital transformation. Full Story: Delaware Business Times

Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps

This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics. Full Story: Search Engine Journal

A Guide To Marketing Attribution

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. Full Story: Forbes

Forget everything you know about influencer marketing and start from scratch

Influencer marketing has evolved and so must your approach. Here’s what you need to do to make this powerful approach work as part of your full-funnel marketing strategy. Full Story: The Drum

Making The Most Of Local Marketing Opportunities And Tactics

Multi-unit franchisees with strong local marketing strategies are the master formula for successful franchise concepts. Full Story: Franchising.com

Top Benefits of Video Marketing for Small Businesses

So to reach your target audience, you must maintain a strong video marketing strategy. With more and more businesses moving towards online platforms,… Full Story: The State Journal

Top 5 influencer marketing strategies for holiday sales

Promotional campaigns across various channels are in full swing as brands and influencers prepare for the holidays around the corner. Full Story: Techiexpert.com

The Importance of An Effective Marketing Strategy in Reaching Your Business Goals

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Full Story: Entrepreneur

10 Ways to Help Your Current Online Marketing Strategy Go Further

Any business that aims to compete in 2022 needs an online marketing strategy. If your efforts aren’t getting your desired results, it may be time to adjust. Full Story: Small Business Trends

Four Digital Marketing Lead Gen Tactics Not to Give Up On

If your company is like ours, you’ve probably had your share of annual marketing planning meetings. You know what you need to do, but the how isn’t always clear—or it’s continually changing. Full Story: MarketingProfs

Start an Affiliate Marketing Side Hustle to Bring in Passive Income

It can pay dividends for your primary business. Full Story: Entrepreneur

Lessons in Personalization: What Netflix Can Teach Marketing & Sales Teams

Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix. Full Story: Entrepreneur

Why Marketing Agencies Should Use Blockchain Technology

Blockchain has emerged as an industry disrupter in marketing, and here’s why you should be implementing it in your marketing suite. Full Story: Entrepreneur

Evaluating Marketing Against The Decision-Making Process Of Potential Customers: The Four Cs

Consumerist behavior has changed and evolved. People are becoming more conscious about their choices and what they spend their money on. Full Story: Forbes

15 Exciting Ways To Leverage Artificial Intelligence In Marketing And Advertising

Companies are using artificial intelligence for basic communication, to make product recommendations and more. Full Story: Forbes

Using analytics to optimize marketing spend and drive sales

“New platforms become mainstream every couple of years, which provides more opportunities for marketing platforms,” said Petrou. “But it also creates a lot of complexity.” Full Story: MarTech

Marketing Yourself as a Business: Self Investment Tips for a Social Influencer

The rise of social media has produced some incredible business opportunities. Full Story: Talking Influence

Why You Need a Marketing Plan for Your Home Services Business

Are you a home services professional looking to ramp up your marketing efforts and increase your bottom line? If so, then it is essential that you develop a comprehensive marketing plan for your business. Full Story: Feast Magazine

Is Your Marketing Team Strategic or Tactical? Here’s How They Can Be Both

I’ve rarely heard of a company that has never had to redo its website. We’re currently going through the process at my own organization. Full Story: Newsweek

Loyalty done right through relationship marketing

True loyalty is not a points program or a rewards card. These are tactics that bring brands and customers closer together. But genuine loyalty is an outcome. It’s a goal that can only be achieved by carefully nurturing every relationship you have. Full Story: Marketing Mag

It’s Time to Rethink the 4 ‘Ps’ of Marketing

The four “Ps” of marketing (product, price, place and promotion) still get taught in some college classes as a canonical example of modern, linear, evidence-based commercial strategy. Full Story: Total Retail

Why Rewards Marketing Is Effective in the New Age of Advertising

If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with consumers for two key reasons. Full Story: MediaVillage

Privacy-first era requires a more strategic marketing approach

For years digital marketers have relied on the dropping of cookies onto internet users’ computers to help them target customers with offers and measure effectiveness. Full Story: Consultancy.uk

Marketing Is Never More Vital Than in a Bad Economy

If the problem lies on the volume side, the luxury industry and brands like Glossier have made scarcity marketing a dominant tactic for maintaining consumer… Full Story: Adweek

Marketing tips, tools, tricks & hacks for attracting customers

Are you looking for creative ways to market your small business? Full Story: Bizcommunity

A new way to navigate agile marketing

Not all companies can afford a coach, but even small companies can benefit from agile marketing. Full Story: MarTech

How Coke and Pepsi’s rivalry shaped marketing — and where it goes next

As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition. Full Story: Marketing Dive

How to Spot Content Marketing in Search Results

When you search for reviews and guides, you want to make sure you’re not reading someone with a vested interest in you buying their product. Full Story: WIRED