Digital Marketing Strategies: A Summary Of Different Tactics
Digital marketing is a vast and ever-changing landscape, with new strategies and tactics popping up all the time. Full Story: Shout Out UK
15 Ways B2B Companies Can Reignite Their Marketing Efforts During Downtime
A lot of people are on spring break this week – but you shouldn’t take a break from marketing. In fact, there is so much opportunity to stand out as others sit on the beach during any kind of vacation during the year. Full Story: National Law Review
Loyalty: the marketer’s secret weapon
Brands are often competing for attention and wallet share from the same customer base. While technology can assist brands, it’s impossible to reach customers with technology alone. Full Story: Marketing Mag
Affiliate Marketing Fraud is a Growing Problem: What it is and How to Stop It
Digital ad model, affiliate marketing, involves either an individual or a company earning a commission via promoting an advertiser’s service or product. Full Story: CustomerThink
Four valuable marketing lessons
Marketing is easier when you have a “warm audience” that you can connect with. In other words you have a group of people who know you and like the ideas that you share regularly with them. Full Story: Stuff.co.nz
How Audience Intelligence and Data-Driven Marketing Drives Superior Results
Consumer expectations are higher than ever, and at the top of the list for many is the desire for a personalised experience while shopping online. Full Story: PerformanceIN
How A New Opportunity In A New Industry Gave Me A New Outlook On Marketing
Sometimes the path to working in a particular industry has a few twists and turns, but it’s those unexpected detours that offer a unique perspective. Full Story: Forbes
Tips To Dominate TikTok: Pioneering The Internet’s New Way Of Marketing
The explosion of TikTok has created a paradigm shift in marketing. It is changing how businesses and individuals can spark trends around content, services, products, and personal brands. Full Story: Forbes
What’s missing in your marketing messages?
As B2B marketers, our job is to drive people to some action, whether it’s to download an asset, register for a webinar, or, the ultimate goal, buy our company’s products and services. Full Story: Diginomica
The Future of the Web Is Marketing Copy Generated by Algorithms
The killer app for GPT-3 could help marketers lure clicks and game Google rankings. Full Story: WIRED
Marketing In The World of Cookieless Tracking
After Google publicly announced its decision to “remove support for third-party cookies” in 2020, cookies, the extent to which internet activity can be tracked, and calls for regulations rose to dominate headlines. Full Story: MarTech Series
These 6 Classic Marketing Tactics Stand The Test Of Time
In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Full Story: Benzinga
Why You Should Use AI to Write Your Business’s Press Material
An AI-generated press release is a great way to get information about your company out there. Here’s why. Full Story: Entrepreneur
Are Digital Marketing Courses Worthwhile? Pro Marketers Respond
Digital marketing courses are everywhere, but are they worth it? Experienced marketers share how different types of courses can help your career. Full Story: Search Engine Journal
Choosing The Best Writers For Your Content Marketing Campaign
Breaking through the clutter, measuring ROI and integrating with other marketing strategies can all be tough. Full Story: Forbes
Best real-life database marketing examples
The best database marketing examples will show the way to a successful strategy. Full Story: Dataconomy
How To Align Marketing And Sales Goals For Success
Sales and marketing alignment is vital for accelerating company growth. Full Story: Forbes
Get to Know Diversity Marketing, Boost Your Audience!
Your marketing strategy should be aimed at finding the right audience but your diversity marketing also plays a very important role. Full Story: EconoTimes
Five Practical Ways To Boost Your Marketing With Artificial Intelligence
Yesterday, I let a machine do my job. And she—because it is a she, in my mind—produced better results than I have ever managed on my own. Full Story: Forbes
Why old-fashioned billboards should be part of startup marketing
When it comes to making a splash, startups tend to think only modern marketing tactics like paid social and search advertising will do. Full Story: Sifted
Marketing beyond referrals: Make room in your budget for team retention
Learn why part of your marketing budget should be earmarked for employee retention, and consider this list of fun ways to show your appreciation. Full Story: Dentistry IQ
The wonderful benefits of content marketing
It is not important what your company does, if you sell a product or a service, you simply must have a good marketing strategy. That is the only way for you to find your target audience and present them with your product. Full Story: Digital Journal
Learn How to Build an Effective, Modern Digital Marketing Strategy
The world of digital marketing is constantly evolving, forcing businesses to change with it to stay ahead of the curve. Full Story: Entrepreneur
Google Offers 3 Strategies for Adjusting to Privacy First Marketing
Google explains how to drive conversions when privacy regulations deprive marketers of today’s tracking data. Full Story: Search Engine Journal
5 Important Digital Marketing KPIs To Track
Your marketing strategy is only as good as the time you take to verify its effectiveness. Full Story: Forbes
Are You Spending on the Right Marketing Priorities for Diversity, Equity and Inclusion?
Improving diversity, equity and inclusion (DE&I) is a major priority for companies today as they seek to outcompete in the marketplace. Full Story: CMSWire
Marketing Shifts To Experience And Data Becomes King
In 1996, Bill Gates wrote an essay titled, “Content is King.” Today, more than 25 years later, content remains extremely important, but we now know that data is the real king within a digital marketing plan. Full Story: Forbes
Responsible Marketing Practices for 2022
In today’s time, for modern companies wanting to retain consumers, boost lifetime value, and build unforgettable brand awareness, responsible marketing is becoming increasingly important; it is a crucial aspect. Full Story: MarTech Series
What are The Best Marketing Strategies for 2022?
If you’re about to embark on designing your brand-new marketing strategy for 2022 … Full Story: Startup Info
Marketing Challenges Facing Small Business Owners (plus how to solve them)
On the surface, that’s telling you marketing is the bedrock of any business endeavor. Get it right, and whatever you put out will go boom. Full Story: Startup Info
How Much Should You Spend On Marketing
When determining your marketing budget, there are several key factors to consider. Full Story: Forbes
LinkedIn Report: The Most In-Demand Marketing Jobs In 2022
A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. Full Story: Search Engine Journal
5 Marketing Tactics You Can Do Even Before you Have a Product
One of the most common mistakes I hear from entrepreneurs regularly is “I don’t even have a product yet, how can I possibly start to do marketing?” Full Story: Inc. Magazine
Five toxic marketing habits to avoid
The pressure on marketers to deliver ROI fast is mounting more than ever, and marketers are pulling out all the stops to make the magic happen. Full Story: Marketing Mag
Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns
Easter is almost here, and if you’re looking to tap into the season to maximize your marketing opportunities, Twitter has shared some tips and usage insights to help guide your approach – including the best hashtags to use for the event. Full Story: Social Media Today
3 Ways Visual Storytelling Boosts Your Destination Marketing Strategy
As travel returns, destination marketing organizations are looking for new and innovative ways to connect with potential visitors. Full Story: Skift
The Way Of TikTok Marketing And Why It Works So Well
TikTok has become a global phenomenon, from young kids to adults. Full Story: Forbes
Marketing operations (marketing ops) connects the people, processes, and technologies that keep a marketing organization up and running. Full Story: MarketingProfs