2022’s trends in digital marketing

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Full Story: Search Engine Land

Account-Based Marketing Drives Personalization

Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. Full Story: MarTech Series

5 Ways to Make Your Marketing Agency More Appealing to Freelancers

Freelancers have a choice about who they work with, which is you need to think about the other side of your business equation. Full Story: Entrepreneur

7 ways to ensure your holiday marketing succeeds all year long

Consumers deprived of family get-togethers for two years, are spending big to make up for missing out. Full Story: The Drum

How Companies Can Cultivate Community With Users

Data-driven marketing isn’t enough anymore on its own. At this point, brands need to cultivate loyalty and emotional instinct in their users, as well. Full Story: Forbes

Affiliate marketing differs from influencer marketing, but how, and who is it fit for?

Social media natives are no strangers to influencer or key opinion leader (KOL) marketing where a product or service is promoted by an influential person. Full Story: Vulcan Post

How B2B Marketing Executives Can Kickstart Innovation

So it’s no wonder that B2B marketers believe their teams are innovative. Full Story: Forbes

2022’s trends in digital marketing

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. Full Story: MarTech

5 Reasons Why SMS Is The Perfect Fit For Your Marketing Strategy

SMS is a must-have channel for everyone looking to stay ahead of marketing trends. Full Story: Internet Retailing

Strategies for marketing to millennials

Marketing campaigns need solid data to succeed, making CRM (customer relationship management) so effective. Full Story: Economic Times Brand Equity

5 Musts For B2B Marketing Content That Drives Leads And Closes Sales

The saying “content is king” has become an intrinsic part of marketing vernacular. Full Story: Forbes

Keys to successful marketing experimentation

It’s not uncommon for marketers to claim “consistency is key.” Still, experimentation is becoming more important than ever. Full Story: MarTech

How To Identify Influencers And Encourage Word-Of-Mouth Marketing

Communicators will often draft talking points for leaders to help carry the message organically—a modern term for the old-fashioned “word-of-mouth.” Full Story: Forbes

A New Realm Of Marketing Science: Why It Matters For Go-To-Market And Technology Teams Alike

Today, there is greater demand than ever for better and more quantifiable connections between marketing budgets and how they drive business outcomes. Full Story: Forbes

5 Types of Businesses That Grows With Digital Marketing

Digital marketing is the marketing efforts that occur mainly on the internet. You can market your products and services on your website, search engines, and social media platforms and have more customers buying your brand. Full Story: Deadline News

Flying Blind in Your Sales and Marketing? Account Intelligence to the Rescue

I don’t think it’s a stretch to state that the social media of 2022 is very different from the social media of the mid to late aughts. Full Story: Forbes

15 Top Digital Marketing Tools & Why We Love Them

Looking for new tools to help improve your digital marketing strategy? Check out these popular options and see why they’re trending. Full Story: Search Engine Journal

We Need Crisis-Proof PR And Marketing Solutions

Right at the beginning of my career, I was given the advice to create business solutions that are crisis-proof. Full Story: Forbes

The right approach to multilingual marketing strategy

Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing. Full Story: Search Engine Land

Using modern marketing tips to get the most from loyalty programs

Customer loyalty programs are at the forefront of the restaurant industry like never before. Full Story: Fast Casual

Build a Top-Notch Marketing Strategy

To be successful, customers must know who you are, where to find you, and what services your company offers. Full Story: Contractor Magazine

The Horseshoe Theory Of Marketing And Customer Service

Since the advent of digital advertising, it has often felt that marketing and customer service have been on opposite digital transformation trajectories. Full Story: Forbes

How is IoT Reshaping the B2B Marketing Experience

As entrepreneurs prepare for technology improvements, B2B marketing is getting more competitive. Full Story: MarTech Series

How Digital Marketing Propels You to Your Next Level of Sales

Content relevance and value proposition is what our cherished customers continuously require. Full Story: Industrial Distribution

5 Types of Content to Strengthen Your Marketing Strategy

Want to start producing content but don’t know what to write? Here are five ideas to get the ball rolling. Full Story: Inc. Magazine

15 Digital Marketing ROI Metrics You Need To Know

Learn what digital marketing metrics you must understand and measure to showcase your ROI. Here are 15 important ones to know. Full Story: Search Engine Journal

How To Scale Content Marketing & Improve Organic Search Rankings

Are you creating content for your website, but not seeing the results you desire? Full Story: Search Engine Journal

4 Things You Should Be Streamlining In Your Marketing Department

he goal is to have a document that would allow anyone in your team the resources necessary to do any given task within your company. Full Story: Inc. Magazine

Is your global marketing data lost in translation?

All marketers will know the frustration of customer databases that do not align. Full Story: Marketing Week

Interactive Voice: What’s It Actually Take for Marketing Success?

Interactive voice experiences are the next stage for marketing and customer service, enabling brands to cater to individual customers’ needs with unprecedented nuance and at an unprecedented scale. Full Story: MarTech Series

How to Win on Amazon in 2022: Marketing and Advertising

For brands and retailers looking to sustainably grow their revenue this year and beyond, it’s imperative that they focus on Amazon.com as a key sales channel. Full Story: Total Retail

Use Affiliate Marketing to Create a Loyal Audience

The travel and tourism industry requires marketing innovation more than ever before, and an affiliate-based approach continues to be a profitable investment, but how to pick the right ones? Full Story: Entrepreneur

6 Steps to Planning a Marketing Strategy for Your Jewelry Business

A marketing strategy is just one part of your business plan, but it’s the most important part. Full Story: INSTORE Magazine

Do Your Marketing Metrics Show You the Full Picture?

Metrics matter. They establish operational discipline, help assess the effectiveness of key activities, and validate that business outcomes are being achieved. Full Story: Harvard Business Review

Five Key Business Considerations When Stepping Into Influencer Marketing

Businesses and brands that strive to reach new audiences must embrace the power of social media as influencer marketing continues to grow at a staggering rate. Full Story: Forbes

5 Content Marketing Ideas for May 2022

Content marketing is a powerful tool to attract and engage potential customers. The right content is helpful, informative, and entertaining. Full Story: Practical Ecommerce

Are You Suffering from Account Blindness in B2B Marketing?

If you work in the B2B world, you’ve almost certainly been the target of B2B marketing and sales. Most likely, many times per day. And it’s not pretty. Full Story: CMSWire

Developing Effective Marketing Strategies in a World Without Cookies

The online landscape is changing rapidly with respect to consumer privacy, and digital marketers need to be prepared. Full Story: Newsweek

Affiliate Marketing Trends For 2022: How To Build Better Campaigns

Affiliate marketing is a powerful tool to have in your arsenal. Whether you’re an independent blogger or run a big publication, it’s a strategy that can help you get more online revenue. Full Story: Forbes

Five Factors Of Effective Content Marketing

In 2022, effective marketing and content creation are inextricably linked. Full Story: Forbes